Understanding the types of data available for profitable business application
Clarifying and analysing data to power the data project
Involving key stakeholders to educate and determine expectations
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Mobile Intelligence: Truly understanding your mobile customersLuisella Giani
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers.
Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer.
Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent.
Find out how you can create new business opportunities
integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.
The sharing economy is changing service deliveryLuisella Giani
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Mobile Intelligence: Truly understanding your mobile customersLuisella Giani
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers.
Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer.
Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent.
Find out how you can create new business opportunities
integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.
The sharing economy is changing service deliveryLuisella Giani
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Conferência E-Commerce Brasil SC 2018 - The Great Consumer Diaspora: Strategi...E-Commerce Brasil
The Great Consumer Diaspora: Strategies and tactics for winning in a widely distributed shopping environment - Anthony Long
Conferência E-Commerce Brasil SC 2018 - Sala Vendas (dia 08 de maio)
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Employee Buy-in And Engagement Rewards For Digital TransformationMiel Van Opstal
Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Maximum ROI with customer management 2.0. Implementing a successful CRM syste...Luisella Giani
Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team.
Identifying and benefiting from opportunities and risks
Efficient software = efficient customer relationship management?
The role of chat bots: the end of customer service?
Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Conferência E-Commerce Brasil SC 2018 - The Great Consumer Diaspora: Strategi...E-Commerce Brasil
The Great Consumer Diaspora: Strategies and tactics for winning in a widely distributed shopping environment - Anthony Long
Conferência E-Commerce Brasil SC 2018 - Sala Vendas (dia 08 de maio)
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Employee Buy-in And Engagement Rewards For Digital TransformationMiel Van Opstal
Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Maximum ROI with customer management 2.0. Implementing a successful CRM syste...Luisella Giani
Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team.
Identifying and benefiting from opportunities and risks
Efficient software = efficient customer relationship management?
The role of chat bots: the end of customer service?
Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
New Horizons for a Data-Driven Economy – A Roadmap for Big Data in Europe inside-BigData.com
In this video from the ISC Big Data'14 Conference, Edward Curry from the NUI Galway & Nuria de Lama Sanchez from Atos present: New Horizons for a Data-Driven Economy – A Roadmap for Big Data in Europe.
"In this talk we summarize the results of the BIG project including analysis of foundational Big Data research technologies, technology and strategy roadmaps to enable business to understand the potential of Big Data technologies across different sectors, together with the necessary collaboration and dissemination infrastructure to link technology suppliers, integrators and leading user organizations."
Learn more:
http://www.isc-events.com/bigdata14/schedule.html
and
http://big-project.eu/
Watch the video presentation: http://wp.me/p3RLEV-37G
The top 10 Future Trends you should know. Luisella Giani
Recession or transformation? 2008 was a key milestone to understand future trends. The shift became endemic, structural and not linear impacting Society, Economy, Geopolitics. The change is driven by a set of disruptive technologies intended to be combined and recombined in an infinite loop in order to create newer and newer disruptive changes. We entered in the the so called "metaspace economy". Which are the technologies driving this new economy? Where people are spending their money?
Where jobs have been created?
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Capgemini Consulting et The Boson Project, startup spécialiste du corporate hacking, dévoilent les résultats d’une enquête portant sur le Rêve et l’Entreprise. Le rêve a-t-il sa place dans le monde du travail ? Peut-il devenir un vecteur d’engagement durable des salariés ? Quel est le rôle des dirigeants et des managers dans cet engagement ? Qui sont les leaders rêvés de demain ?
Au cœur de cette enquête se trouve le lien entre le rêve des salariés et leur engagement dans l’entreprise, engagement qui conditionne leur motivation et leur performance. A la
question « as-tu besoin de rêver pour t’engager ? », 81% des personnes interrogées ont répondu par l’affirmative. Et 62% des personnes interrogées affirment que, pour eux, rêver en entreprise est tout simplement « vital »
これは以下の論文の日本語要約です
Electronic Documentation of Lifestyle Counseling and Glycemic Control in Patients With Diabetes
http://care.diabetesjournals.org/content/early/2015/06/11/dc14-2016
糖尿病療養指導はより個別的に、より詳細に行うことがよいとされています
しかし、「個別化」「詳細さ」を測定することは難しく、特に後ろ向き研究はしにくいと考えられます
そこで、本研究ではEHRのコメントを自然言語分析をすることで、定量的に「個別化」「詳細さ」とHbA1c低減の関係性を検証することに挑戦しています。
#
[ Improve your Google search skills ]
by SultanArun
Google search engine is loved by many of us... I will share some techniques to improve your google search skills. Please join me and share your search hacks too... How to Search using Google. I keep a blog on this subject here at http://googleindiablog.blogspot.com/
See you there...
Arun http://aruninte.blogspot.com/
Everybody talks about Digital Transformation and Digital Disruption and the impact on Marketing. Marketing needs to find new ways to interact, sure. But do digital transformation of marketing and digital marketing even exist? Not sure! Whatever, you still need to get ready for new technologies like Voice. And you should do it fast.
Thorsten Sachtje (Senior Consultant Digital Strategy @ metapeople - Part of Artefact) held this presentation as part of a 1,5 hour lecture to Marketing Management BSc students of Ruhr University Bochum (Germany) on June 7th, 2018.
Trends, Innovations, and the Future of Smart Content MarketingTom De Baere
Conductive Ink, Big ass content, Robot writers, kinetic text motion graphics and marketing apps. Those sound as the future, but they are not.
This presentation outlines the trends in the land of smart content marketing, and definitely also contains some stuff for content marketing nerds...
Big data is a big deal, especially when trying to justify marketing spend. But for lots of marketers, breaking down data and understanding how to execute campaigns based on this information is still confusing. Blue Compass will help you crack the code on big data to help you engage better with your audience and increase your bottom line!
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Small is beautiful: #smartcontent for smartphonesMarc Hartog
www.apptitudestudio.com
This content marketing based presentation addresses how to deliver great content in a great way to achieve success.
The presentation journey:
1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience.
2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise.
How?
3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663.
4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology.
5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future.
And we can help - say hello@apptitudemedia.co.uk
www.apptitudestudio.com
Less than 40% of marketers describe their content marketing programs as effective. To help understand what consumers want from their content, we conducted an in-depth consumer survey and used ScribbleLive Insights to analyze the effectiveness of a number of top brands.
In this presentation, Ural Cebeci and Larry Levy walk you through everything from consumers’ favorite content type (social media), to how much they trust branded content (44% don’t) and which brands are getting it right.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.
In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.
Specifically you will learn:
Which metrics you should follow and how to distinguish bad data from good
How to turn raw data into actionable social intelligence
Tips to create the proper internal channels to harness the power of this data
Similar to Collaboratively developing the big data roadmap amongst key divisions (20)
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Collaboratively developing the big data roadmap amongst key divisions
1. !
Collaboratively developing the big data
roadmap amongst key divisions!
Digital Marketing Dialog!
January 25th, London!
!
!Luisella Giani!
!
@luisella!
#DM_Dialogue!
2. Worlwide most popular colour for cars is WHITE.
#DM_Dialogue!@luisella!
2015. What colour 35% of buyers prefer?
11%!
25%!
NORTH!
AMERICA!
27%!
25%!
SOUTH!
AMERICA!
EMEA!
19%!
34%!
APAC!
4. STORYTELLING doesn’t mean telling stories.
Content shared must be true and autenthic
TRUST
SHARE
PEER
REVIEW
COM
PARE
PURCHASE
DECIDE
EVANGELIZE
RESEARCH
SHARE
DISCOVER
SEARCH
RESEARCH
TRUST
AWARENESS
CONSIDERATION
PURCHASE
BUYER
INFLUENCER
Digital
Peers
Email
Events
Social Media
Web/Mobile
Company web/
mobile sites
Sales
PREFERENCE
LOYALTY
ACTION
AWARENESS
CONSIDERATION
Decentralised, mobile centric, micromoments
driven Customer Experience!
INBOUND
Want to know
Want to buy
Want to do
Want to go
#DM_Dialogue!@luisella!
5. To understand my customers well enough to:
PR!
!
GAIN MORE VISIBILITY!
PRODUCT!
!
DESIGN A BETTER
PRODUCT FOR THEM!
MARKETING!
!
BETTER TARGETING,
CHANNELS
PRIORITIZATION!
ADVERTISEMENT!
!
OPTIMISE THE MEDIA
INVESTMENT!
CUSTOMER SUPPORT!
!
OFFER THEM A
BETTER SUPPORT!
SALES!
!
MAKE THEM AN OFFER
THEY CAN’T REFUSE
( PRICING&PRODUCTS)!
#DM_Dialogue!@luisella!
6. Data-driven product decisions!
“Netflix was the only network that said “We believe in
you. We’ve run our data, and it tells us that our
audience would watch this series. We don’t need you
to do a pilot” ” !
!
Kevin Spacey, actor and producer producer !
#DM_Dialogue!@luisella!
9. Infographics are now a standard content marketing toolkit. Win on data visualizations
driven by ORIGINAL data. You have access to more data than even before.Use it for
top-notch marketing, don’t tuse it only for internal decision making, don’t treat your
data like a state secret.!
Data visualization for content marketing!
#DM_Dialogue!@luisella!
10. Perfect targeting !
leading to privacy invasion and negative image?!
My daughter got this in the
mail!” he said. “She’s still in
high school, and you’re
sending her coupons for baby
clothes and cribs? Are you
trying to encourage her to get
pregnant?”!
The manager apologized
and then called a few days
later to apologize again.!
“I had a talk with my daughter.
She’s due in August. I owe you
an apology.”!
#DM_Dialogue!@luisella!
12. Big Data is the amount
of data that doesn’t fit
on your machine. !
#DM_Dialogue!@luisella!
“ “
13. There are several use cases in different
sectors like Retail, Healthcare, E-Commerce.!
73%!
of companies Invested or Plan to Invest
in Big Data in the Next Two Years -
Gartner Survey!
Big Data and data science !
aren’t only for Facebook and Google. !
eCOMMERCE RETAILNEWS HEALTHCARE LOYALTYBANKING
#DM_Dialogue!@luisella!
14. #DM_Dialogue!@luisella!
Big Data: Volume!
Exabyte!
until 2007 it was just a theoretical concept. Currently data,
information and knowledge are created and collected at a
rate rapidly approaching the exabyte/year range. !
Library of Congress: estimated to hold 10
terabytes of data in all printed material.
Audio, video and digital materials estimated
between 3 and 20 petabytes.!
15. #DM_Dialogue!@luisella!
BIG DATA: range volume of exabytes, exceeding
the capacity of current online storage systems and
processing systems. !
STORAGE and DATA TRANSPORT are technology
issues, solvable in the near-term, but represent
longterm challenges. !
Big Data handle the exponential growth of
MACHINE-GENERATED DATA: humans aren’t fast
enough to outpace an old relational database.!
Big Data: Volume&Velocity!
16. #DM_Dialogue!@luisella!
of world’s data is still
unstructured.!
Volume!
Variety!
Velocity!
Complexity!
Value!
Big Data: Variety!
80%!
COLOR
SOFTWARE
BUSINESS
INTELLIGENCEWEBSITESERP
PICTURES,
VIDEO
eCOMMERCECAMPAIGNS SOCIALMEDIA
CUSTOMER
SUPPORT CRM
It can’t easily be put into relational databases, !
e.g. pictures, video, social media updates. !
17. Big Data tools and frameworks - Hadoop,
Spark- are needed to leverage the power of
analytics on large scale.!
42!
#DM_Dialogue!@luisella!
The Hadoop’s guide to the Galaxy!
BUT HADOOP IS NOT
18. #DM_Dialogue!@luisella!
Not Big Data if…!
Generated through HUMAN DATA ENTRY. !
OPERATIONAL DATABASE. CRM is never
Big Data, and ERP is never Big Data.!
Fit just fine in a MYSQL DATABASE. Even if a lot
of RAM is in it, it’s still not Big Data.!
20. #DM_Dialogue!@luisella!
BIG DATA
Technologies for storing and retrieving data
characterized by Velocity, Volume, Variety (Gartner’s
3Vs) plus Value and Complexity.!
Big, Small, Thick, Smart Data…!
SMALL DATA
THICK DATA
SMART DATA
Doesn’t require machine learning. Good tracking
systems and segmentation of your data can produce
huge results. !
Ethnography. Aim to understand intentions, emotions,
feelings that underpin the customer experience. !
(Tricia Wang)!
Analytics. Bigger isn’t always better. Aim to filter out
the noise and hold the valuable data, to solve
effectively business problems. (Veracity, Value).!
21. #DM_Dialogue!@luisella!
and Thin, Long, Little Data…!
THIN DATA
LONG DATA
LITTLE DATA
Big Data without Ethnography. Limited to a context but
only quantitative. E.g. iBeacons data streams, proximity-
based but not providing marketing insights.!
Data with historical context. Big Data looks at a
timeframe of 5 years or less across different channels.
Long term view (10, 20, 30 years) to better connect with
customers and understand long term trends.!
Personal quantified data. Provided by portable devices
(Jawbone, Fitbit). Little Data is controlled by individuals.
Companies grant permission for individuals to access Big
Data, while individuals grant permission to organizations
to access Little Data. !
22. #DM_Dialogue!@luisella!
Making sense of Data!
1!
Don’t forget Small Data while focusing on Big Data and
new technologies. Many companies are not getting yet full
advantage of matching data contained in relational
databases to solve business problems.
2!
Don’t forget that your consumers are Humans. Aim to
understand the why and how: their intentions, emotions,
feelings in the context (Thick Data).!
3!
Making Data Actionable (Smart Data) means also building
a good framework for getting insights applicable to daily
business decisions. !
23. !
Company level!
Order (cans) !
Delivery (cans)!
Stock (volume)!
Ingredient_cd!
Layaway!
!
Company level!
Color info!
Ingr. Volume!
Timing info!
Correctness!
Measurements!
Painter!
Layaway!
Company level!
Color info!
Formulation!
Measurements!
SETTINGS! STOCK! JOB! PRICE! JOBCARD! PERS. FORM!
What is relevant?!
Data from Color Retrieval software!
#DM_Dialogue!@luisella!
24. 6.5 million visit/month!
Each visit clicks, time spent on site,
pages visit etc !
3MB average visit data size !
702 terabytes monthly
WEBSITES
8 terabytes data/day processed!
500 million tweets/day !
60 characters average tweet!
30GB of text content/day analysed. !
0.5% of 8 terabytes. !
!
TWITTER
ONLY A SMALL FRACTION OF DATA IS USEFUL
FOR GENERATING ANY NON-TRIVIAL INSIGHT. !
#DM_Dialogue!@luisella!
25. Framing the right question!
“
”A. Einstein!
If I had an hour to solve a
problem I'd spend 55
minutes thinking about
the problem and 5
minutes thinking about
solutions.!
#DM_Dialogue!@luisella!
27. #DM_Dialogue!@luisella!
OPTIMISE SALES ROUTE,PREDICTIVE ANALYSIS!
“ Give me the customers in EMEA who spent !
+200K/month (all sales channels: ecommerce, callcenter, sales
account) who were visited at least once by a sales account!
during the latest 3 months ”. !
OPTIMISE FUNNEL CONVERSION -MARKETING!
“Give me the volume spent on eCommerce of the top costumers
having the highest adoption rate for new products during the last
3years in Germany and France”. !
CUSTOMER SEGMENTATION, PREDICTIVE SUPPORT!
“Give me the complains rate about the new product sold in the
last year against the rate of formula adoption (customer ordered
exactly the formula indicated by the color tool). !
Prioritize key questions for each team!
28. STORYTELLING or COTENT MARKETING doesn’t
mean telling stories.
Content shared must be true and autethic
From Calcutta to Fontainebleau forest!
SUPPORT!
TRUST!
SELF DISCIPLINE!
Don’t change people,
change the smell of the place.
(Prof. Sumatra Goshal)!
CONTROL
COMPLIANCE
CONTRACT
CONSTRAIN
AMBITIONS, VALUES!
CONTINUOUS LEARNING !
REWARD INNOVATIVE
APPROACH!
FOCUS ON CREATING VALUE
FOR&WITH COSTUMERS!
SERVANT LEADERSHIP!
CONTINUOUS IMPROVEMENT!
#DM_Dialogue!@luisella!
29. Data analysis skills not confined to Digital team
Define future skills requirements
Undertake skills gap asessment!
Bridge the GAP
Keep up to speed: evaluate and evolve!
Learning culture: !
Everyone become a student again!
#DM_Dialogue!@luisella!
31. A fraction of data can generate non-trivial insights!
Prioritize key questions for each team!2!
Build harmonized KPI’s framework across channels!
Dashboard: underderstandable&visually attractive!
4!
Extend data analysis skills beyond Digital team!
5!
3!
Lessons learnt!
#DM_Dialogue!@luisella!