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Getting started with LinkedIn by Harald Schirmer
This document provides tips and strategies for using LinkedIn effectively, including creating a professional profile, growing one's network, sharing and engaging with relevant content, publishing one's own content to build expertise, and providing value to others through appreciation and recommendations. The key aspects covered are creating an online presence, connecting with contacts, contributing to discussions, and developing a reputation through continuous learning and sharing.
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Getting started with LinkedIn by Harald Schirmer
- 1. - Virtual BusinessCard - (Digital) Reputation - (Global) Networking - Relevant Trends - Continuous Learning - Employer & Personal Branding https://www.linkedin.com/in/haraldschirmer harald-schirmer.de
- 2. Top features ofLinkedIn ✓Your virtual business card ✓Vita, Publications, Achievements… Profile ✓Security & data protection ✓Visibility & notifications Preferences ✓Your unique address ✓Be professional Your URL ✓Your contacts ✓Who knows you! Network ✓People & companies ✓Groups & content Search ✓Text, Images, Video ✓Links to other sources Content ✓Your skills & competence ✓Endorse others Skills ✓Like a digital certificate ✓Show value & appreciation Recommendation harald-schirmer.de
- 3. Posts: ▪ short status updates ▪Inspire, make curious, refer ▪ text, images, videos, links How to contribute at LinkedIn? Articles: ▪ your blog for longer content ▪ Provide valuable insights / knowledge ▪ Might be promoted in LinkedIn Pulse Content use @mentions to reference to someone (or notify, promote, value, appreciate) use #Hashtags to add relevance and filters to an expression Feedback: ▪ Like = like, agree, recommend to your network ▪ Comment = add your opinion, feedback, personal view ▪ Share = re-post under your name (and add your reason) harald-schirmer.de
- 4. ✓ communities ✓ closedor open Related LinkedIn apps & services SlideShare Groups Learning Portal ✓ presentations, pdf, files ✓ learn, exchange, re-use ✓ present, share, promote ✓ premium content ✓ curated learning modules ✓ methods, tools, trainings slideshare.net linkedin.com/groups linkedin.com/learning harald-schirmer.de
- 5. Your (digital) learningjourney publish your own content – build a reputation create a profile – become visible start observing – start learning invite contacts – grow your network be curious – show appreciation share existing content – become valuable make it a habit 5 minutes per day not more / not less harald-schirmer.de
- 6. › Profile picture (professional,not older than 5 years) › Name, title, company › Use a title background › Add some skills › Add data, you want to share create a profile – become visible ✓Start small and grow ✓Add more over time ✓Learn from others ✓You only publish, what you feel comfortable with ✓Publications are great Tips harald-schirmer.de
- 7. › See whathappens › Accept relevant invitations › Be kind and appreciative › Come back regularly › You decide! › No need to read everything! (it’s not an “inbox”) start observing – start learning ✓Make it a daily habit ✓Spend only 5 minutes ✓Change perspective ✓Ad personal notes to invites or when accepting ✓Reject only invitations for a good reason Tips harald-schirmer.de
- 8. › Network isabout who knows YOU! › Start with your colleagues and peers › Add people by topic and interest › Add people you are curious about › Enhance profile with slides, achievements, skills › Don’t be shy › Your network adds relevance by likes and re-posts (this needs a minimum network-size >100!) invite contacts – grow your network ✓Connect with your business card collection ✓Don’t fear “too many” ✓Visiting ones profile is “visible” to person ✓Do this regularly ✓Use recommendations ✓Trust your network Tips harald-schirmer.de
- 9. › Like interestingor good posts or articles › Re-post articles, to show to your network › Give endorsements (confirm others skills) › Say (comment with) “thank you” › Use peoples names be curious – show appreciation ✓Humans like positive people ✓It is a SOCIAL network ✓Appreciation is a great and simple investment ✓Help comes from “friends” ✓Answer @mentions! Tips harald-schirmer.de
- 10. › Add yourexperience as a comment › Add a reference (link) to valuable content › Share your personal opinion › Show your agreement by liking (adds relevance) › Show your values > stand up against… › You (& your network) join forces in providing a filter for relevant news by like, re-post and comment share thoughts on existing content – become valuable ✓Start with contributions to others content = easier ✓Feedback is the food for content provider ✓Be authentic ✓Become a relevance filter Tips harald-schirmer.de
- 11. › Start withpost on topics YOU are curious about › Share what you learned › Make it digestible (structure text, add images) › For bigger topics use articles › Enjoy the feedback – thank for it publish your own content – build a reputation ✓Posts = Minutes ✓Articles = Hour(s) ✓Articles are more sustainable ✓Event reviews are great ✓Don’t aim to high ✓Your audience decides, what is relevant! Tips harald-schirmer.de
- 12. Need a challenge? Practiceappreciation! Write a recommendation to a profile of a person: - who did a great job - who supported you lately - who influenced you in a positive way - who created value in your (work) life could be as simple as “thank you”, pointing out what competence or values one demonstrated or why you valued the collaboration… … it might feel odd in the beginning – but: appreciation is like a muscle, that needs to be trained HowTo? 1. go to profile 2. click “more” 3. recommend harald-schirmer.de
- 13. Add an invitation/ follow me note to your presentations and a link to your signature / Business Card, Blog… Thanks for listening I love feedback – maybe on LinkedIn? harald-schirmer.de