ColinResume2016 (1)
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J. Colin Murray has over 15 years of experience in advertising and executive leadership roles. He currently serves as the Executive Director of Dane Buy Local, where he leads outreach, develops strategic plans, oversees operations, and secures funding. Previously, he held advertising director roles at Shepherd Express and Isthmus Publishing, where he managed sales teams, developed new products, and created marketing campaigns. Murray has an Associate's degree in Business Administration and has served on several nonprofit boards.
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ColinResume2016 (1)
- 1. J. Colin Murray 44 Waterford Circle, Madison, WI 53719, 608-712-3440, cmurray22@hotmail.com Employment Executive Director Dane Buy Local, Madison, WI February 2013 – Present • Serve as the primary spokesperson for Dane Buy Local, leading outreach both locally and nationally. • Lead the development and implementation of Dane Buy Local's vision, mission, and principles. • Lead the development, and implementation of DBL's strategic and annual plans, and budget. • Develop and implement a system for DBL governance. • Lead DBL's collaboration with key stakeholders and strategic partners. • Develop robust and diversified funding sources to ensure DBL's long-term financial viability. • Oversee the day-to-day operations of Dane Buy Local. • Conduct business in a manner that is conducive to the organization's mission. Advertising Director Shepherd Express, Milwaukee, WI January 2013 – December 2014 • Built a strong advertising sales department, consisting of inside and outside sales consultants and support staff. • Managed, supported and motivated staff. • Developed new product lines including print, web and mobile media advertising. • Developed and directed new marketing campaigns, utilizing newsletters, e-mail and social media. • Participated in the development and management of sponsored events, such as Street Eats, Woman Up! and Stein & Dine. • Directed all recruitment and hiring activities, set salaries, and designed bonus. • Created and implemented new and innovative marketing plans for clients. Advertising Manager Isthmus Publishing, Madison, WI July 2005 – November 2012 • Built a strong advertising sales department, consisting of inside and outside sales consultants and support staff. • Managed, supported and motivated staff. • Developed new product lines including print, web and mobile media advertising. • Developed and directed new marketing campaigns, utilizing newsletters, e-mail and social media. • Participated in the development and management of sponsored events, such as Isthmus Green Day, Isthmus Beer & Cheese Fest, and the Isthmus Food & Wine Fest. • Conducted monthly training for sales consultants and support staff. • Directed all recruitment and hiring activities, set salaries, designed bonus plans and facilitated annual performance review process. • Created and implemented new and innovative marketing plans for Isthmus clients. • Prepared the Advertising Sales Department budget and reviewed monthly financial statements.
- 2. J. Colin Murray 44 Waterford Circle, Madison, WI 53719, 608-712-3440, cmurray22@hotmail.com • Developed company vision, strategic plan and budget on a team of high-level management. Sales Representative Isthmus Publishing, Madison, WI February 2003 – July 2005 • Managed newspaper and website advertising for over 200 clients. • Increased the advertising revenue of existing clients by 50% in just one year. • Became a resource for clients in both advertising and general business issues. Education Madison Area Technical College August 1979 – May 1981 Associate's degree in Business Administration Memberships Board of Directors American Independent Business Alliance (AMIBA) 2015 – Present Chairman of the Board Dane Buy Local January 2010 – January 2013 Instrumental in the growth of the organization from 450 to over 690 members in 3 years. • Oversee the board of directors. • Develop strategic planning. • Review financial statements. • Create budgets. • Prepare monthly board agendas. • Work with committees to assure further growth of the organization. • Develop revenue stream. • Manage the Dane Buy Local staff. Advertising Committee Member Association of Alternative Newsmedia (AAN) 2009 –2012 Board of Directors Alternative Weekly Network (AWN) 2007 –2012 Member American Advertising Federation - Madison (AAF) 2005 –2012 Planning Team Madison Business Alliance
- 3. J. Colin Murray 44 Waterford Circle, Madison, WI 53719, 608-712-3440, cmurray22@hotmail.com 2004 – 2007 Award Nominations Committee Member OutReach, Inc. 2002 – 2008 Promotions Committee Member Celebrate Madison 2000 – 2002