This document discusses Brand the Block, a direct mail campaign designed for targeted communities. The campaign generates custom content for each recipient with a compelling call to action linking to an agent's profile. Territories of owner-occupied homes have been created based on attributes like price point and move probability. Direct mail is shown to be effective when personalized and relevant, with 70% saying snail mail feels more personal and 60% visiting websites due to mailers. The campaign involves agents selecting territories and signing a 12-month agreement to receive monthly postcards targeting selected homes.

2. Marrying Analog with digital

3. Brand the Block is a Direct Mail content oriented
campaign designed for targeted communities.
Content is specifically generated for each recipient that
has a compelling call to action to an Associates profile.
Territories of Owner-occupied homes have been created,
with target profiles and custom content to set CBE
agents apart.

4. Stuff You Should Know about direct mail
• Direct mail doesn’t work when you’re blindly fishing
• direct mail works when it’s personalized
• direct mail works when it’s relevant to a mindset
• 70% say snail mail is more personal then internet marketing
• 39% of consumers tried a new product/service because of direct mail
• 60% of woo’d consumers visited a website because of a mailer

5. 2 Original-Content
Postcards mailed monthly
to targeted homes.

6. Sellers are directed to the
agent’s call-to-action page
and then managed with
unique CRM.

9. Agent actions
• Signup for territories
• Sign agreement
• 12 month commitment
• provide credit card
• Cultivate Community
• Take inservice

10. Policy Considerations
• credit card on file
• monthly charge
• 1 year commitment
• $500 early termination
• Exclusive, but not protected
• Teams ok, but not shared
• Only 2 Territories in 1st week

11. Territory Selection July 25th @ 1pm

12. Territory Selection July 25th @ 1pm

13. Territory Selection July 25th @ 1pm

14. Territories
• 200 Owner occupied properties
• targeted based on average price point
• Probability of a move
• salability of the homes
$250 / month per territory

15. Additional Marketing
• Know the community
•CBX
•NARrpr.com
•eNewsletters / newsletters
•page on your website
•community events
•pinterest page
•Facebook page
•FSBO / Expireds

16. Additional Marketing
• Block parties
•send RPR Reports
•Nextdoor.com
•CloudCMA landing page
•calls to action
•rapid responses
•CRM - ZAP

17. Visit EliteScoop.com/resources