For publishers and media companies, traffic is everything. So why rely on social media's algorithms for your lifeblood? Take control of your traffic by creating a consistent, engaged channel that you can rely on.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
With the publishing business model under pressure, many publisher attempts to drive revenue have only left them cut off from their most important source of revenue: their audience.
Direct relationships with the audience are more important than ever, but to build direct relationships with your audience, you need direct connections with them. Learn how you can connect with your passing audience, then leverage this owned audience to build stronger relationships, drive deeper engagement, and diversify revenue with direct audience monetization.
Presenter: Tony D'Anna, CEO, PostUp
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
With the publishing business model under pressure, many publisher attempts to drive revenue have only left them cut off from their most important source of revenue: their audience.
Direct relationships with the audience are more important than ever, but to build direct relationships with your audience, you need direct connections with them. Learn how you can connect with your passing audience, then leverage this owned audience to build stronger relationships, drive deeper engagement, and diversify revenue with direct audience monetization.
Presenter: Tony D'Anna, CEO, PostUp
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
Creating The Moments That Make A Loyal AudienceMediaPost
By producing content that matters and by creating moments for our audiences we can create loyalty. While most publishers have decried clickbait publicly, there's still an emphasis on capturing attention instead of valuing it. Gaming headlines or focusing only on the initial click doesn't lead to lasting reader relationships.
Clare Carr will show how data can help identify content and create strategies that retain audiences. From examining the relationship between social interactions and engaged time to benchmarking specific topics, she will show how a loyal audience is more valuable to any publisher than a high volume of pass-through traffic. She'll also show connect how it all leads to more revenue.
Presenter: Clare Carr, VP of Marketing, Parse.ly
The DMA reports that email yields a 4,300% return on investment for brands and companies, which could explain why over 183 billion emails are sent everyday, around the world to your customers’ inboxes.
Join us as we take a look at some of the tactics and tools in use in the Marketing Cloud that will make your emails stand out from the pack by being smarter and more relevant to your audience. We’ll also share some real life examples of the Marketing Cloud platform in action and give you a look at what we have in store for email in the Marketing Cloud Roadmap.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
Not Just a Hookup: Marrying Your Push & Email StrategiesKahuna
Mobile means brands can reach users in more ways than ever but many companies still have their communications teams in silos. In this presentation, you'll learn how to combine push notifications with email to deliver a delightful customer experience.
Does Fear-based Marketing Work: How one company saw a $45 million increase in...MarketingExperiments
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or empowerment, or should we instead ratchet up the tension, frightening prospects into thinking that only we can solve their problem?
In this 35-minute live clinic, available at MarketingExperiments.com, we looked at six case case studies, covering everything from social media testing and nonprofit donation drives, to the overall messaging strategy of a Fortune 500 company.
How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...MarketingExperiments
The headline is an element that it so simple — you don't need any special coding skills to change headlines on your websites. Yet, headlines require serious attention. In this Web clinic, we shared a headline change that resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the customer.
The headline is so crucial to marketing campaigns that we have three writers performing a meta-analysis of our lab’s more than 15 years of behavioral research measuring real customer reactions to websites and campaigns from B2B, B2C and nonprofit brands.
This Web clinic revealed key discoveries from this meta-analysis to help any marketer — no matter how much or how little copywriting experience they have — create more effective headlines.
You’ll learn actionable principles for creating headlines that work to improve the results of all your marketing campaigns, emails and websites.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
Creating The Moments That Make A Loyal AudienceMediaPost
By producing content that matters and by creating moments for our audiences we can create loyalty. While most publishers have decried clickbait publicly, there's still an emphasis on capturing attention instead of valuing it. Gaming headlines or focusing only on the initial click doesn't lead to lasting reader relationships.
Clare Carr will show how data can help identify content and create strategies that retain audiences. From examining the relationship between social interactions and engaged time to benchmarking specific topics, she will show how a loyal audience is more valuable to any publisher than a high volume of pass-through traffic. She'll also show connect how it all leads to more revenue.
Presenter: Clare Carr, VP of Marketing, Parse.ly
The DMA reports that email yields a 4,300% return on investment for brands and companies, which could explain why over 183 billion emails are sent everyday, around the world to your customers’ inboxes.
Join us as we take a look at some of the tactics and tools in use in the Marketing Cloud that will make your emails stand out from the pack by being smarter and more relevant to your audience. We’ll also share some real life examples of the Marketing Cloud platform in action and give you a look at what we have in store for email in the Marketing Cloud Roadmap.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
Not Just a Hookup: Marrying Your Push & Email StrategiesKahuna
Mobile means brands can reach users in more ways than ever but many companies still have their communications teams in silos. In this presentation, you'll learn how to combine push notifications with email to deliver a delightful customer experience.
Does Fear-based Marketing Work: How one company saw a $45 million increase in...MarketingExperiments
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or empowerment, or should we instead ratchet up the tension, frightening prospects into thinking that only we can solve their problem?
In this 35-minute live clinic, available at MarketingExperiments.com, we looked at six case case studies, covering everything from social media testing and nonprofit donation drives, to the overall messaging strategy of a Fortune 500 company.
How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...MarketingExperiments
The headline is an element that it so simple — you don't need any special coding skills to change headlines on your websites. Yet, headlines require serious attention. In this Web clinic, we shared a headline change that resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the customer.
The headline is so crucial to marketing campaigns that we have three writers performing a meta-analysis of our lab’s more than 15 years of behavioral research measuring real customer reactions to websites and campaigns from B2B, B2C and nonprofit brands.
This Web clinic revealed key discoveries from this meta-analysis to help any marketer — no matter how much or how little copywriting experience they have — create more effective headlines.
You’ll learn actionable principles for creating headlines that work to improve the results of all your marketing campaigns, emails and websites.
Alliance 2014 - Public Sector User GroupKerry Foster
Alliance 2017 will be held in Las Vegas, Nevada, Feb 27 - Mar 2. It is the largest meeting of Higher Education & Public Sector users of Oracle Applications in the world. Sharing memories from Alliance 2014 which was held in Las Vegas so our members have an idea of the opportunities gained by attending!
DESIGNING AND EXECUTING BLUEPRINTS FOR PROFITABLE CHANGE
Developed, implemented and drove Goodwill's Retail Backroom Operation Strategies to increase overall efficiency related to cost and process improvement. Partnered with appropriate business partners and process improvement areas to assess new processes, systems and technology to ensure operational excellence. Worked as the liaison between the Goodwill's retail teams and the corporate merchant and supply chain teams.
Syrian civil war: Impact on Global Peace and Stability Sajid Karim
The Syrian crisis, which started in 2011 as an anti-government protest against President Bashar-al-Assad transformed into a civil war in the first quarter of 2012. Since then, the war continued unabated resulting into one of the worst humanitarian crises after the Second World War by killing more than 470,000 people and displacing half of the Syria’s total population either internally or externally. It has also dragged regional and global powers to wage proxy war in its territory and caused spill-over effects within and beyond the region. In this context, this paper is an attempt to analyse the Syrian crisis, geopolitics behind the crisis and its implications. In doing so, the paper identifies authoritarian nature of President Bashar-al-Assad’s government, sectarian division, deteriorated socioeconomic condition, competing gas export interest by global and regional powers, acute water crisis in rural areas and intervention of foreign powers as major reasons for deepening the crisis and prolonging this war. The ruling Baath Party of Syria headed by President Assad, coalition of Syrian opposition forces and their military entity, regional and global forces namely Saudi Arabia, Iran, Turkey, Qatar, United States (US), Russia, Lebanon’s Shiite militia group Hezbollah and different Sunni armed extremist groups like Al-Nusra Front and Islamic State of Iraq and Syria (ISIS) are the main actors of this conflict. The paper argues that apart from its devastating impact on Syria’s socio-political and economic condition, the conflict has shaken the entire Middle East in particular and has made a corrosive effect on the West’s relations with both Russia and China as a whole. This conflict has also caused the biggest wave of disorderly migration after the Second World War and facilitated emergence of armed extremist organisations like ISIS and Al Nusra Front which are posing serious threat to global peace and security
Industrial Data Space: Referenzarchitekturmodell für die DigitalisierungBoris Otto
Diese Präsentation auf der VDI Industrie 4.0 Tagung am 25.1.2017 in Düsseldorf gibt ein Update der Entwicklungen des Industrial Data Space. Schwerpunkte sind Datensouveränität, der Industrial Data Space als Bindeglied zwischen IoT-Cloud-Plattformen sowie der Referenz-Use-Case Logistik.
First Party Data plays a crucial role in protecting and evolving the publishing business model. Whether it's delivering more value to advertisers or directly monetizing your audience, first party data is the key catalyst. In this presentation, we'll show how email is foundational to first party data, both in terms of strategic context and as the technical glue for establishing audience identity and for data unification.
How to Grow Your Known Audience and Maximize RevenueMediaPost
Publishers understand the importance of deepening the audience relationship and that data is key. But the elephant in the room is that more than 80% of your month-to-month audience is effectively unknown, with not enough data to derive anything actionable. This means that a lot of the hyped tech strategies today are essentially just squeezing more juice out of a fifth of your audience. We'll address the real problem for publishing: how to turn this huge unknown audience into a known audience, and how to graduate them into high LTV subscribers.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Postup - Growing Revenue with Content Walls, Registration and NewslettersMediaPost
In this presentation, Tony D'Anna from PostUp will unpack the strategy of paywalls, showing how to move beyond a one-size fits approach, and the strategic role of email signup in driving premium subscriptions and user lifetime value.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. The
Social
“Audience”
• Likes
are
definitely
not
“opt-‐ins”
• Organic
reach
in
feed
is
declining
–
will
they
even
see
your
content?
0%
5%
10%
15%
20%
2012
2013
2014
Organic
Reach
(Seen
by
%
of
Likes)
4. The
Moving
Target
• >10,000
feed
algorithm
factors,
always
changing
• Likes
have
eroding
value
• Did
you
pay
for
them?
• Comfortable
paying
for
more?
• “See
First”
changes
the
game
5. You
don’t
control
what
content
is
presented
to
your
audience
or
when
they
see
it,
if
at
all.
You
are
at
the
mercy
of
the
feed
algorithm.
Is
this
really
even
your
audience?
6. Consider
Email:
Everyone
Has
an
Email
Address
“Not
having
an
email
address
is
the
digital
equivalent
of
being
homeless.
Without
an
email
address,
you
cannot
shop
online,
bank
online,
or
engage
with
social
media.”
-‐
Dela
Quist
7. The
Modern
Role
of
Email
• Email
subscribers:
“I
want
more
from
you!”
• ExpectaXon
of
content
delivered
daily,
weekly
• Content
tailored
specifically
to
each
subscriber
• An
invite
to
the
inbox
is
by
definiXon
engaged
• Email
is
NOT
about
spamming
anymore
8. Your
Opportunity
with
Email
• For
digital
publishers,
email
is
the
“feed”
you
control
• Traffic
incremental
to
all
other
channels
• Direct
relaXonship
with
audience
• Total
control
of
content
and
cadence
• Drive
consistent,
repeatable
engagement
• No
social
feed
there
compeXng
for
a]enXon
If
you
do
not
have
an
opGmized
email
program
then
you
are
leaving
money
on
the
table.
9. Control
and
Performance
Audience
Funnel
Facebook
Organic
Email
Content
Items
/
Post
1
6
Content
Seen
6.5%
95%
Content
Read
5.0%
18%
Content
Clicked
0.1%
3.6%
Avg.
Page
Views
/
Click
1.3
4.1
Page
Views
/
Item
/
1K
Users
0.013
0.246
Email
is
19X
more
engaging
than
Facebook
15. On-‐Site
Email
Capture
• Capture
criXcal
mass
of
subscribers
in
2
months
• OpXmize
aggressiveness
vs.
page
view
impact
• Trigger
capabiliXes:
• Target
first
Xme
visitors
• Target
engaged
visitors
• Prompt
only
ajer
sharing
• Exclude
subscribers
• Cadence
and
form
factor
policies
16.
17.
Paid
AcquisiGon
Strategies
• Facebook
Signup
Ads
(new)
• Google
AdWords
• Co-‐RegistraXon
• Direct
Emails
to
Lists
• Ads
in
other
Publisher
Emails
18. Fact: Less than 20% of publishers fully
automate assembly & execution of email
campaigns.
2:
Automate
19. 40%
10%
10%
50%
30%
Strategize
Assemble
Execute
Analyze
OpXmize
10%
10%
40%
Strategize
Assemble
Execute
Analyze
OpGmize
Time
AllocaGon
Before
Time
AllocaGon
A[er
Resource
Cost
80%
Value
Value
Value
Value
Resource
Cost
20%
Make
Time
for
Strategy
+
Analysis
20. Integrated
Content
Management
• Publish
content
on
website
• AutomaXc
email
assembly
• Single
point
of
editorial
control
• Day-‐to-‐day
is
automated
21. Be
FIRST
to
the
Inbox
• Push
to
your
audience
as
it
happens
• Being
first
means
yours
is
the
content
that
gets
shared
• Make
it
easy
to
share
• Capture
the
lion’s
share
of
traffic
22. Fact: Email opens on smart phones and tablets
have increased 80% over the last six months.
3:
OpGmize
24. OpGmize
for
Delivery
• Really,
opXmize
for
inbox
placement
• Subscribers
can’t
click
on
emails
not
seen
• Use
a
provider
with
dedicated
IP
addresses
• Ramp
volume,
with
an
expert
delivery
consultant
• Test
and
monitor
with
delivery
tools
• Aim
for
inbox
placement
>95%
25. OpGmizaGon
for
Opens
• ConXnuously
A/B
test
different
subject
lines
• Base
subject
line
on
best
content
in
email
• Send
email
at
opXmal
Xme
of
day
26. OpGmizaGon
for
Clicks
• Subscribers
won’t
click
on
emails
they
can’t
read,
and
are
less
likely
to
open
in
future
• >50%
of
opens
are
now
on
mobile
devices
• Use
render
preview
tools
to
ensure
render
quality
across
all
devices
27. Fact: Banner and promotional ads in email
generate $188+ million in revenue annually
4:
MoneGze
28.
Banner
inventory
in
Email
• Guarantee
adverXsers
an
audience
of
real
people:
no
bots
• Easy
programmaXc
opXons:
no
sales
team
effort
• Typical
$2-‐3
CPM
29. Dedicated
PromoGonal
Messages
• Marketplaces
for
publishers
and
adverXsers
• Avg.
$6
CPM
(delivered);
more
with
hyper-‐target
or
last
minute
• Publisher
control
of
frequency
and
adverXser
types
33. Who
is
PostUp?
Two decades of delivering world-class email marketing
and ROI for the world’s leading Publishers
“Over
the
past
nine
years
the
scale,
quality
and
success
of
PostUp
enabled
email
markeXng
campaigns
has
allowed
us
to
establish
a
unique
performance
model
we
can
easily
replicate
for
our
new
business
acquisiXons.”
–
Steve
Werkmeister,
Dir.
of
MarkeXng,
Salem
Web
Network
34. “PostUp
is
a
great
opGon
for
publishing,
media
and
entertainment
companies
looking
to
send
email
and
text
messages.
PostUp
has
built
a
comprehensive
platorm
that
provides
core
email
funcXonality
and
SMS
funcXonality
by
having
best-‐of-‐breed
partner
technologies
already
integrated
into
their
tool.
Partnerships
with
companies
such
as
Tableau,
Return
Path,
Boomtrain
and
LiveIntent
provide
the
capabiliXes
to
help
companies
drive
consumer
engagement
and
increase
revenue.”
-‐
2015
Buyer’s
Guide
The
Only
Email
Provider
Specifically
Recommended
for
Publishing
35. What could you be
making with email?
Visit
info.postup.com/CTR
to find out!