Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BlueHornet Presentation to San Diego AMA

673 views

Published on

This presentation was given to members of the San Diego AMA on Thursday, May 17th at UCSD Extension Campus in San Diego, CA.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

BlueHornet Presentation to San Diego AMA

  1. 1. Helping b2b and b2c companiesRyan Phelan maximize their use of email,Vice President, Strategic Services social and mobile strategies toBlueHornet increase revenue and extend@ryanpphelan customer lifetime value.
  2. 2. past keynotes past conferencesThink your program your goals your challenges your customer
  3. 3. 1,000CONSUMERS • U.S. Based Consumers • 77% own a smartphone • Selected ages between 18 and 45 • 79% were employed • Diverse ethnic mix • 77% earned $35,000+ • 35% live in urban area; 65% in suburb
  4. 4. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  5. 5. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000 © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  6. 6. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000© Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  7. 7. • See the results of our survey• Listen to what consumers really think about email• Learn from Ryan on actionable strategies
  8. 8. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000© Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  9. 9. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000© Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  10. 10. Discounts, Product Updates and Love of the Brand are the top 3 reasons for signing up for email
  11. 11. • Incorporate preference centers into your welcome process• Don’t take advantage of the trust• Test pricing and discount strategies in your emails• Test calls to action between “Learn More” and “Buy Now”
  12. 12. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000© Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  13. 13. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  14. 14. 75% of consumers expect to receive a welcome email
  15. 15. • Make sure that you have a welcome email sent instantly after registration• During registration, test asking what they want out of the relationship• Cadence should be rooted in relevant content to the consumer at each phase of development• Don’t bombard the consumer
  16. 16. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  17. 17. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  18. 18. 69% of consumers delete emails that don’t look good on a mobile device
  19. 19. • Don’t be lazy marketers, optimize your emails for mobile devices• Use effective subject lines and pre-header text to assist in the “triage”• Use segmentation to group mobile users from desktop users and track performance• Over half of respondents triage email
  20. 20. © Digital River Inc. , Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000© Digital River Inc. Source: BlueHornet Online Email Behavior Survey, Feb 2012 n=1,000
  21. 21. Relevance and Frequency continue to be the primary reasons for Unsubscribe
  22. 22. • Relevancy (31%) and Frequency (30%) are still the top two reasons for unsubscribe• Think strategically first, tactically second about your email program• Make sure your emails provide value• Use segmentation to send engaged groups emails – utilize Win-Back Programs
  23. 23. • Think strategically first, tactically second about your email program• Make sure that you have a welcome email sent instantly after registration• Cadence should be rooted in relevant content to the consumer at each phase of development• Don’t be lazy marketers - optimize your emails for mobile devices
  24. 24. There are real peoplegetting your emails – don’tforget that

×