Colalife.org The story so far

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NCVO - National Council for Voluntary Organisations

The document discusses the work of ORS (oral rehydration salts) which have helped over 40 million children since 1988 who otherwise may have died from diarrhea. It provides statistics on the viewership and engagement of videos about ORS and mentions plans to expand pilots and support networks in Tanzania to continue helping children. Thanks are given and offers of further help are welcomed.

Technology Business

The story so far Simon Berry ruralnet|uk and defra [email_address]

4 Children a Minute 40 million since 1988

http://uk.youtube.com/watch? v=bj24ofyfr6E

http://uk.youtube.com/watch? v=iewSJ6nTEv4

7,000+ 67 280 270+ bookmarks 12+ banner ad carriers 2,750+ views 24 embeds 7th referrer *PLUS* ,[object Object],[object Object]

Facebook Group Growth Third newsletter Fourth newsletter Inhabitat article (Kate) & website talkSPORT interview Dar Es Salaam Common Ground artcle El Mercurio article

What next? Tanzania meeting 25-25/11/08 Commitment to pilots Keep the support base growing MySpace? Bebo? etc?

Thank you! Simon Berry ruralnet|uk and defra [email_address] All offers of help will be gratefully received!

Photo credits: African children - oneVillage Initiative ORS child - Unicef Telex machine - Unknown Tanzania Street scenes - Rory McCann; Unknown; Geof Wilson Coca-Cola distribution collage - Tielman Nieuwoudt Others - ColaLife and/or Simon Berry

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Colalife.org The story so far

1. The story so far Simon Berry ruralnet|uk and defra [email_address]

3. 4 Children a Minute 40 million since 1988

4. This is what ORS do < BEFORE v AFTER

10.

11.

12.

13.

14.

15.

16. http://uk.youtube.com/watch? v=bj24ofyfr6E

17.

18.

19. http://uk.youtube.com/watch? v=iewSJ6nTEv4

20.

21. Facebook Group Growth Third newsletter Fourth newsletter Inhabitat article (Kate) & website talkSPORT interview Dar Es Salaam Common Ground artcle El Mercurio article

22. What next? Tanzania meeting 25-25/11/08 Commitment to pilots Keep the support base growing MySpace? Bebo? etc?

23. Thank you! Simon Berry ruralnet|uk and defra [email_address] All offers of help will be gratefully received!

24. Photo credits: African children - oneVillage Initiative ORS child - Unicef Telex machine - Unknown Tanzania Street scenes - Rory McCann; Unknown; Geof Wilson Coca-Cola distribution collage - Tielman Nieuwoudt Others - ColaLife and/or Simon Berry

Editor's Notes

This is the story so far of the ColaLife campaign. The campaign is on-going and since it started in May this year it has achieved an amazing amount. Most significantly, it has engaged Coca-Cola at a global level. To do this it has used a selection of Web 2.0 technologies including Social Networks.

Colalife.org The story so far

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