The document outlines various mobile value-added services (VAS) including video calls, mobile TV, video messaging, and mobile gaming, emphasizing their value, promotional strategies, and results in terms of user engagement and revenue generation. It provides examples and references from companies like Vodafone, T-Mobile, and AT&T, illustrating the effectiveness of these services in increasing loyalty and additional revenues. The document highlights the importance of innovation and personalization in mobile services to drive user interest and satisfaction.

1. Mobile VAS 2.0 Cases. Denis Bulichenko [email_address]

2. VAS 2.0 channels Audio Call Video С all Streaming Content Application SMS/MMS WAP/WEB OTA Organizational services

3. Plethora of VAS Video Chat Video Advertisement Video Portal Video Conferencing Video Messaging Mobile Video Tubing Background Music Multiplayer Gaming Internet Security Reality Show Access And many more…

4. Video dating Value: Video call access Internet call access Promotion: Just real dating Results: Additional revenue Popular service Video call promotion References: UK

5. Avatar Video chat Value: Video call access Anonymous conversation Non 3G area termination Promotion: Anonymous Video SMS Results: Additional revenue Video call promotion References: SMART (Philippines)

6. Video IVR Value: Video access to the content Ad insertion Faster self service Promotion: Innovative service Video call for everyone Results: Additional revenue Video call promotion Increased loyalty References: Orange (France) T-Mobile (Germany) Vodafone (Germany)

7. Mobile TV Value: Standard player VS MNO branded EPG for close to standard TV experience Dynamic Bit Rate Adaptation Promotion: Be mobile – watch everywhere Multimedia experience on the phone Results: Additional revenue Increased loyalty

8. Video On Demand Value: Buy content through WAP/SMS/Subscription Everywhere content access Thematic content Promotion: Socializing video Right video in right moment Results: Additional revenue Increased loyalty

9. Participation TV Value: Mobile reporters Random events Televoting and comments Interactive TV Promotion: TV Channels Participation Results: Additional revenue Video call promotion References: Three (UK) France 3

10. Video Surveillance Value: Public cameras Private cameras Remote cameras control Promotion: Mass market surveillance Virtual traveling Results: Additional revenue Mass market and corporate increased loyalty References: AT&T (USA) T-Mobile (Czech)

11. VCCTV Video Call Completion To Voice Value: 3G to 2G video call Avatars customization Lips synchronization Promotion: Video call to all your friends Personalize your avatar Results: Additional revenue Video call promotion

12. Mobile Karaoke Value: Song choosing by DTMF Performance record Your personal singing on RBT Promotion: Sing everywhere Customize you RBT Results: Additional revenue Video call promotion References: Vodafone (Greece) Grammy (Thailand)

13. Video Push Value: Breaking news alerts Video reminders Video Mail with Internet Mail Box Promotion: Fastest video news Results: Additional revenue Video call promotion

14. Reality Show Access Value: Cameras switching Real watching Personal show Promotion: Watch everywhere when you would like to Results: 100 000 connections during first week in Sweden Video call promotion Large video show audience increased loyalty References: Three (UK)

15. See Me TV Value: UGC concept Earn money for interesting video Watch and vote for video Promotion: Earn money Socialize with video Results 4 months later: Additional revenue 30 000 publications 1mln downloads References: Three (UK) EyeVibe

16. Mobile Advertising Value: Video call SMS/MMS WAP/WEB Promotion: Pay less Get more Results: Additional revenue Increase in subscribers base

17. Video Conferencing Value: Ad Hoc Conferencing and On Demand Audio/Video participants Flash client Promotion: Business needs Effective meetings Results: Additional revenue Business segment increased loyalty References: H3G (Hong Kong)

18. Video Messaging Value: Video Call, MMS, VoD delivery Content rich personal messages Promotion: Express yourself Impress others Results: Additional revenue Increased loyalty References: T-Mobile (USA) Verizon (USA)

19. Mobile Radio Value: MNO branded or standard player Melody from the Air purchase Personal RBT creation Promotion: Listen everywhere Interactive radio Results: Additional revenue Increased loyalty References: T-Mobile (Hungary) Sprint, AT&T (USA)

20. Background Music Value: DTMF control of audio effects Background music or special sound Promotion: Hide your place Customize your calls Results: Additional revenue Increased loyalty

21. MMS chain Value: Virus Marketing Funny MMSes for forwarding to friends Collection of personal chain Promotion: Additional bonuses Social groups of subscribers Results: MMS traffic increase Advertising revenue

22. Multiplayer Mobile Gaming Value: Mobile Games go multiplayer Gamers creating groups Games are promoted by huge industry Promotion: Competition , tournaments, cups Results: Internet traffic increase Conferencing during game Mobile portal popularity Increased loyalty

23. Internet Protection Value: Control Internet Harmful content prevention Access Lists Promotion: Defend children Protect phone Results: Internet traffic increase Increased loyalty (especially for family subscribers)

24. Mobile Sharing Value: Share multimedia content Get latest multimedia content Communications about content Promotion: Publish mobile photo and video Sync multimedia with PC Sync multimedia with Social Networking Sites Results: Internet traffic increase Increased loyalty

25. Orb Value: Personal streaming from PC Single multimedia center Promotion: Multimedia Center Be unique Results: Internet traffic increase Increased loyalty

26. Mobile Flash Value: Any file, anywhere, anyhow Automatic sync Simple Exchange Promotion: Virtual Flash Drive Results: Internet traffic increase Increased loyalty (corporate subscribers)

27. Soonr Value: All files in the cloud Ubiquitous access One-touch cloud search Mobile display Remote print and fax Collaboration from anywhere Promotion: Mandatory for sales force Results: Internet traffic increase Increased loyalty (especially in business segment)

28. Vringo Value: Video Ring Back for voice calls Interesting video greetings Personalized video clips Promotion: Personalization Present yourself Results: Internet traffic increase Increased loyalty