The document discusses the problem of storage hardware sprawl, where multiple storage arrays are added to address specific workload needs like performance, capacity, or connectivity. This leads to increased complexity and costs. The presentation proposes designing a single storage system that can adapt to different workloads through the use of scale-out flash and HDD resources, and software-defined networking to distribute storage intelligence and optimize performance across the system. An example product, Coho MicroArray, is highlighted as demonstrating this approach in a compact 2U form factor to eliminate hardware sprawl for mid-sized data centers.

1. Stopping Storage Hardware Sprawl
The risks of application/workload
specific storage hardware
On-Demand Version Available – Includes Audio and Extensive Q&A
http://bit.ly/storagesprawl

2. Welcome!
The presentation will start shortly
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3. Logistics
● Slideshare viewers please tweet us questions
@storageswiss #storagesprawl
● For Audio and Extensive Q&A please watch the
on-demand version of the original webcast:
●http://bit.ly/storagesprawl

4. Today’s Agenda
● Company Backgrounds
● What is Storage Hardware Sprawl?
● Designing A Single System To Eliminate
Storage Hardware Sprawl
● A Product Example
● Questions and Answers

5. Our Speakers
George Crump is the founder of Storage Switzerland, the leading storage analyst focused
on the subjects of big data, solid state storage, virtualization, cloud computing and data
protection. He is widely recognized for his articles, whitepapers, and videos on such
current approaches as all-flash arrays, deduplication, SSDs, software-defined storage,
backup appliances, and storage networking. He has 25 years of experience designing
storage solutions for data centers across the US.
Andy is an established researcher in computer systems, specializing in
storage, virtualization, and security. At Coho Data, Andy leads the technology
vision and directs the engineering team in building elegant and functional
systems that enable customers to focus on the data and applications instead
of the underlying infrastructure that drives them.

6. Polling Question – What is your largest storage pain?
❏ Scalability
❏ Sprawl of different storage products
for different apps
❏ Complex performance mgmt/lack of
performance
❏ Expensive rip & replace
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

7. Polling Question – What is your largest storage pain?
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

8. Background
● Analyst firm focused
storage, cloud and
virtualization
● Knowledge of these
markets is gained
through product testing
and interaction with users
and suppliers
● The results of this
research can be found in
the articles, videos,
webinars, product
analysis and case studies
on our web site:
○ http://storageswiss.com

9. Founding Team
Keir Fraser
CHIEF ARCHITECT
Andy Warfield
CTO
Ramana Jonnala
CEO

10. Polling Question – How much storage do
you manage for your VMware Environment?
❏ < 10TB
❏ 10-50 TB
❏ 50-100 TB
❏ 100 TB+
❏ N/A – no VMware storage
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

11. Polling Question – How much storage do
you manage for your VMware Environment?
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

12. What is Storage Hardware Sprawl?
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

13. What is Storage Hardware Sprawl?
● The addition of multiple storage
hardware arrays to address a
specific shortcoming in others
including:
● Performance
● Capacity
● Reliability
● Connectivity
● Universal Problem
● Sprawl is happening in data centers of all
sizes from the largest to the smallest
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

14. Storage Hardware Sprawl is Getting Worse
● Variety of Workload Types is
Increasing
● Server Virtualization
● Desktop Virtualization
● Increased Fileshare Size
● Data Analytics (Big Data)
● Media Archives
● Traditional Archives
● Backup Storage
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

15. ● Variety of Components
“Solve” Problems
● All-Flash Arrays
● Hybrid Arrays
● Traditional Storage
Systems Retro-fitted with
Flash
● Traditional Hard Drive
Storage Systems
● Disk Archive / Disk Backup
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl
Storage Hardware Sprawl is Getting Worse

16. ● Storage Administrators Job
is Getting More Complex
● Performance Tuning a Constant
● Data Migration Between Silos
Desired, but difficult
● Admins need a Single System
that can adapt to handle a
mixture of workloads
● Costs Are Breaking IT Budgets
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl
What is The Impact of Storage Hardware

17. Designing A Single System To
Eliminate Storage Hardware Sprawl
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl

18. ● Providers like Google and Amazon
have done this
● Single cost effective highly
scalable architectures that service
a variety of workloads
● Example: NetFlix runs on Amazon and
we’ve seen vendors report 1M IOPS
performance benchmarks
● BUT…They have massive scale
● We need to work this “cloud thing”
into a 2-3U experience for the mid-
range data center
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl
We Can Learn Some Lessons From The Cloud

19. © Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl
Time To Re-Think Storage

20. ● The Compute Layer is Fast Enough
● And Can Generate I/O Demand
● The Storage Layer is Fast Enough
● Thanks to Flash
● Change The Network
● Use Software Defined Networking in
the Storage System
● Allows the Storage System to Adapt
Instantly to Inbound Data
● Coho is an Excellent Example of the
Technique
© Storage Switzerland, LLC • How To Stop Storage Hardware Sprawl
Time To Re-Think Storage

21. Fast, Amazon-style Storage for Your Datacenter

22. Private CloudCUSTOM HARDWARE & HARD TO SCALE
◉ HIGHER PERFORMANCE
◉ SECURITY
◉ SUPPORT FOR ENTERPRISE APPS
Public CloudLOW PERFORMANCE & LACK OF CONTROL
◉ COMMODITY HARDWARE
◉ SCALE-OUT
◉ DISTRIBUTED SYSTEM

23. Scale-out Flash + HDD
Solution #1:
Scale Down to Scale-out with
the COHO MicroArray
Confidential & Proprietary

24. Problem: Scale-Out Latency
Industry Standard SDN-enabled Switches
Solving Scale-out Latency
INJECTING STORAGE INTELLIGENCE INTO THE NETWORK
1M+ IOPS 1ms latency
+ + +
+ + +

25. Problem: Scale-Out Latency
180K IOPS 180K IOPS180K IOPS180K IOPS
180K IOPS 180K IOPS180K IOPS
Industry Standard SDN-enabled Switches
Solving Scale-out Latency
INJECTING STORAGE INTELLIGENCE INTO THE NETWORK
1M+ IOPS 1ms latency
+ + +
+ + +
180K IOPS

26. STORAGE FOR THE CLOUD GENERATION
2u

27. Thank you!
Storage Switzerland
http://www.storageswiss.com
info@storage-switzerland.com
Storage Swiss on Twitter:
http://twitter.com/storageswiss
Storage Swiss Webinar Channel:
http://storageswiss.com/category/webinar
Storage Swiss on YouTube:
http://www.youtube.com/user/storageswiss
Coho Data
http://www.cohodata.com
sales@cohodata.com
Silver Peak on Twitter:
http://twitter.com/cohodata
@cohodata