The document discusses how advanced analytics can be a decisive competitive asset if implemented properly. It notes that senior leaders need to recognize the importance of big data trends. To benefit from advanced analytics, companies need to develop strengths in accessing multiple internal and external data sources, creating prediction and optimization models, and undergoing an organizational transformation. This includes creating simple and understandable analytics tools for all employees and updating processes to enable tool use. The document cautions that acquiring data alone is not enough and that tools must focus on business outcomes and be easy for all levels to use. Transforming company culture should be a deliberate effort to integrate big data into daily operations.

1. Making Advanced
Analytics Work for You
An Analysis of

2. Advanced Analytics, Is it
just another Fad?

3. Advanced analytics is likely to become a
decisive competitive asset in many
industries and a core element in
companies’ efforts to improve
performance

4. The trend toward big data is growing
rapidly, and senior leaders can’t afford
to dismiss it as hype.

5. So, How to Benefit From
Big Data?

6. To improve performance with
advanced analytics, companies need
to develop strengths in three areas.

7. Multiple Data Sources
01
Creatively source internal and external data.
Upgrade IT architecture and infrastructure for easy merging
of data.

8. Prediction & Optimization Models
02
Creatively source internal
and external data.
Upgrade IT architecture and
infrastructure for easy
merging of data.

9. Organizational Transformation
03
Create simple,understandable tools
for people on the front lines.
Update processes and develop
capabilities to enable tool use.

10. A Little word of Caution
for The Managers!

11. It’s a mistake to assume that acquiring the right
kind of big data is all that matters. Also, essential
is developing analytics tools that focus on
business outcomes and that are relevant and
easy to use for everyone from the C-suite to the
front lines.

12. Transforming your organization’s culture and
capabilities, should not be a rush to action but a
deliberative effort to weave big data into the
fabric of your daily operations.

13. Thank You!
By Varun Tandon,
SRM University