1. Coffee Kiosk
Jaspreet Walia
D40
Batch:2013-2015

2. Generic view of coffee kiosk
market in Pune
National International

3. Main Mission: Provide customerswith finest quality coffee in the most
efficienttime and grow at a profitable rate through sound economic
decisions
STP:
Segment : Target:
 Drive through Young Generation
 Malls Office workers
 Sports venue Urban, Middle
 Mobile Cafe
Positioning:
 Various varieties of coffee.
 Quick Service
 Special offers for youngsters
 Unique décor to attract people

4. SWOT ANALYSIS
STRENGTHS
- Distinctive Ambiance
- Special offers for
youngsters
WEAKNESS
- Attracting Customers
initially
OPPORTUNITIES
- Coffee of the Month
-Special offers for
frequent customers
THREATS
-Other popular brands

5. Business Overview and Strategy
 Near the colleges
 Distinctive ambience
 Greater Product selection
 Effective Promotion
 Put kiosk for upcoming events
 Providing customers with what they
want, when and how they want it.

6. Conclusion
With proper financing a kiosk can be set
up at major locations like
 FC
 MG Road
 Koregaon Park