The document outlines the structure of a UX thesis and discusses design research methods. It provides an overview of typical sections in a design research paper such as background, methods, results and conclusion. It also discusses stages of design research including developing a research plan, data collection, data analysis, and design development. Finally, it explains why coding qualitative data is important for simplifying the decision making process and gaining insights to develop concepts and understand user experience.

1. 2015 Mdes Seminar Program
UX Thesis Structure:
Why Coding Matters?

2. Design is about dealing with
Wicked problems

5. Writing a good
Design Research paper is
Even more
Tricky

6. It is about
(Validity: Evaluation: Measuring)
: whether anyone can evaluate
it’s contributions (values)

7. Background
Summarizing a background of
research.
Methods
Summarizing a method of
research.
Results
Summarizing a result of research.
Conclusion
Summarizing a conclusion of
research.
http://www.aodr.org/

8. A Comparative Analysis of Masks Adapting Design in Art and Fashion

9. User Experience Design of a Self-diagnostic Medical Device and Service for
Pregnant Women

10. Background Methods Results
Background Methods Results
Conclusion
Suggestion
Conclusion

11. Research Plan
&
Research Methods

12. Design Methods
Research
Methods
Data
Collection
Data
Analysis
Develop
Methods

13. Research Plan
A research plan outlines goals and
approach so that everyone on the team
is on the same page.
언제 어떤 방식으로 data를 수집하고,
data를 분석할 것인가를 체계적으로 정리
한 것.

14. Data Collection Stage
Data Analysis Stage
Design Develop Stage

15. Data Collection Stage

16. Data Collection Stage

17. Data Analysis Stage

18. Data Analysis Through Coding
Phenomenology
Grounded-Theory

20. Data Analysis Through Coding

21. Why Coding Matters?

22. Why Coding Matters?

29. Decision making process can be simplified:
Gather data -> Grouping -> Keywords or Insights
Insights -> Concepts -> Concept Development

35. Why Coding Matters?
Grouping
Key words Making senses (meanings)
with keywords
Structure of user experience
within the context
Understanding User Experience
Propose
new factors
that will change
user’s experience