This document discusses different types of music videos including narrative, performance, cameo, animation, and mixture. It also describes common camera shots like crane shots, pans, tilts, close-ups, and tracking shots. The editing process and use of sound effects, split screens, and other techniques are discussed. Elements of mise-en-scene like props, costumes, and location are also covered. Finally, conventions for different music genres like hip hop, pop, rock, R&B, and jazz are outlined.

2. Types of Music Video
0 Narrative – When the imagery in the video has people
acting out a story alongside the song.
0 Performance – When the band or artist is playing the song
throughout the video.
0 Mixture – When the camera cross cuts between
performance and narrative.
0 Cameo – When the artist appears in the video but doesn’t
take a major role in the storyline.
0 Animation – When the figures in the video are not life-like.
(Videos can sometimes include a mix of animation and
narrative)

3. Camera Shots
The genre of music can change what type of camera shots are used.
0 Crane shots – These are used mostly for performance videos so that
shots of the artist on the stage can been shown from many different
angles.
0 Pans/tilts – These are used to move from one band member to the other
in performance videos and to show the artist in dramatic ways.
0 Close-ups – In performance videos they focus on the artist mouths and
their instruments. In narrative videos they focus on the actors/actresses
faces to show their emotions in relation to the song.
0 Tracking shots – Used to follow the artist around in either narrative or
performance videos.
0 Establishing shots – Used in performance videos to show the view of the
stage and the audience in front of it.

4. Editing and Sound
The editing process of music videos is very important as the way
the shots are selected and put together is a result of the type of
mood and emotions that come across in the video. The visuals of
the artist singing also have to be in sync with the lyrics of the song.
0 Split screen
0 Jump cuts
0 Imagery that matches the lyrics
0 CGI effects
0 Diegetic sound
0 Changing volume of sound

5. Mise-en-scene
0 Props – The props in a music video change depending
on the genre of music and what kind of story is being
told. In a performance video the props are usually
instruments and equipment like mics and amps.
0 Costume – The costume of the artist is chosen to
reflect how they would like to be seen by the
audience. The characters costumes usually reflect the
genre of music.
0 Location – Usually set in places that people can
associate with like a park or town.

6. Mise-en-scene for Different Genres
Different genres of music have different conventions for their music videos
to reflect the genre in the story.
0 Hip Hop – Uses contrast between light and dark and have costumes and
shots that show a women’s sexuality to attract men. The majority of hip
hop artists are males so females would feature heavily as supporting
roles.
0 Pop – Uses bright colours and flashing lights, with changing backdrops
and costumes. Pop appeals to younger audiences as the videos are fairly
innocent and use imagery that they can relate to.
0 Rock – Rock bands usually like to make performance videos or mixtures.
They use quite dark colours and settings and like to show a lot of
emotion through their performances or stories.
0 R&B – Uses similar conventions to Hip Hop but also includes a sense of
wealth and power through expensive cars and lots of jewellery.
0 Jazz – Uses dramatic lighting and usually performance videos. Costumes
tend to be suits for men and fancy dresses for women.