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Some common things within filming is
● singers at the front and centre of stage.
● lyrical and musical elements to their smallest parts- a prop, a colour,
a gesture, a few words.
● In a music video our attention to the song shapes the way we see the
image
● When a star’s face is in a close up we suddenly hear the music in a
different way. Lip Syncing is essential.
● Viewers play less attention to the lyrics.
● Most commonly the image does not follow the progress of the lyrics.
● You should be aware of the song's sectional divisions- verse, chorus
● The imagery should match the musical hook- the most successful or
saleable part of a song.
● Within films and visual clips some sound editing tricks make human
actions interact with sound e.g. flick of a wrist on the beat.
Music videos are edited in certain ways because then it
demands attention.
Editing is frequent in music videos and it is connected very
closely to the song so s some way's the editing mimics the song.
Editing in a music video makes sure that the narrative, setting,
performance, performer, lyrics or song gains the upper hand or
most attention. However the video is based around the ‘star’
main singer it still has other important main elements. Music
videos keep momentum and jump cuts are used appropriately.
Long takes underscore abroad succession of notes and short
takes keep us focused on the actual beat of the music. Edits can
also match dance moves.
The setting within music video usually is part of the artist's world it
mimics their amazing lifestyle so when it comes to location you have to
consider the actual setting and where it is and how it is perceived by the
viewing public. Common settings are concert halls, shopping centres,
abandoned buildings, classrooms/school, studios, house parties, clubs.
The setting is really important within music videos as it straight away
provides a way for the audience to identify genre like if you saw a
stand/concert you would automatically think rock/indi due to the live
performance. This then links to the artist its self and it can show
success or their social class/life.
Props are important as without much narrative drive they can
communicate meaning like for instant, if we saw a car and money or a
gold chain we would relate this to rap.
The difference between films and music videos is that the band or
background people never take the limelight, where as I films new
people are always in the limelight.
Different genres have different connotations e.g.
-Rap genre likes to represent a specific city therefore
their videos are in streets
-Rock videos like to show a performance therefore
its on a stage
-pop is usually somewhere like in a studio and
propped up and fake or like a park/shopping centre
The setting represents the genre so its very
important to get the right setting for our videos so
the audience know before the artist even starts
singing.
Establishing shots are used in music videos to show the audience
where the video is being set and it also then allows the audience to
identify the genre. Long shots are used in music videos as they give
the viewing audience a full length body shot of the singer performing
and it also shows the location. Mid Shots are used to show the half
body shot of the singer which is used whist performing and Close
Ups are used to figure dominate. Camera angles are important
within music videos because of what they mean. A Low angle shot
shows the authority of the performers and it shows its their video. A
High angle shot gives the viewer a sense of power and we feel above
that certain performer these are commonly used in sad songs.
Within movement a dolly is sued to move with the singer to catch
their momentum and to keep up with the flow of the song also
tracking shots play a major role in music videos because change the
view points by moving, The camera rushes past and the tracking
shot always attempts to match the energy of the song.
· Performance- This is when the video is only made
up from the artist/band performing the song.
· Narrative- This is when the music video shows a
story being portrayed.
· Combination- When the video cuts between footage
of the artist performing and a story.
· Cameo- This is when the artist makes an
appearance in the music video.

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Music video technical conventions.pptx

  • 1.
  • 2. Some common things within filming is ● singers at the front and centre of stage. ● lyrical and musical elements to their smallest parts- a prop, a colour, a gesture, a few words. ● In a music video our attention to the song shapes the way we see the image ● When a star’s face is in a close up we suddenly hear the music in a different way. Lip Syncing is essential. ● Viewers play less attention to the lyrics. ● Most commonly the image does not follow the progress of the lyrics. ● You should be aware of the song's sectional divisions- verse, chorus ● The imagery should match the musical hook- the most successful or saleable part of a song. ● Within films and visual clips some sound editing tricks make human actions interact with sound e.g. flick of a wrist on the beat.
  • 3. Music videos are edited in certain ways because then it demands attention. Editing is frequent in music videos and it is connected very closely to the song so s some way's the editing mimics the song. Editing in a music video makes sure that the narrative, setting, performance, performer, lyrics or song gains the upper hand or most attention. However the video is based around the ‘star’ main singer it still has other important main elements. Music videos keep momentum and jump cuts are used appropriately. Long takes underscore abroad succession of notes and short takes keep us focused on the actual beat of the music. Edits can also match dance moves.
  • 4. The setting within music video usually is part of the artist's world it mimics their amazing lifestyle so when it comes to location you have to consider the actual setting and where it is and how it is perceived by the viewing public. Common settings are concert halls, shopping centres, abandoned buildings, classrooms/school, studios, house parties, clubs. The setting is really important within music videos as it straight away provides a way for the audience to identify genre like if you saw a stand/concert you would automatically think rock/indi due to the live performance. This then links to the artist its self and it can show success or their social class/life. Props are important as without much narrative drive they can communicate meaning like for instant, if we saw a car and money or a gold chain we would relate this to rap. The difference between films and music videos is that the band or background people never take the limelight, where as I films new people are always in the limelight.
  • 5. Different genres have different connotations e.g. -Rap genre likes to represent a specific city therefore their videos are in streets -Rock videos like to show a performance therefore its on a stage -pop is usually somewhere like in a studio and propped up and fake or like a park/shopping centre The setting represents the genre so its very important to get the right setting for our videos so the audience know before the artist even starts singing.
  • 6. Establishing shots are used in music videos to show the audience where the video is being set and it also then allows the audience to identify the genre. Long shots are used in music videos as they give the viewing audience a full length body shot of the singer performing and it also shows the location. Mid Shots are used to show the half body shot of the singer which is used whist performing and Close Ups are used to figure dominate. Camera angles are important within music videos because of what they mean. A Low angle shot shows the authority of the performers and it shows its their video. A High angle shot gives the viewer a sense of power and we feel above that certain performer these are commonly used in sad songs. Within movement a dolly is sued to move with the singer to catch their momentum and to keep up with the flow of the song also tracking shots play a major role in music videos because change the view points by moving, The camera rushes past and the tracking shot always attempts to match the energy of the song.
  • 7. · Performance- This is when the video is only made up from the artist/band performing the song. · Narrative- This is when the music video shows a story being portrayed. · Combination- When the video cuts between footage of the artist performing and a story. · Cameo- This is when the artist makes an appearance in the music video.