The document discusses codes, conventions, and design elements commonly found on gardening magazines. It explains that codes are symbols that convey meaning, while conventions are established ways of doing things in a genre. Specifically for gardening magazines, the masthead is typically kept simple with the magazine's name in white font against a floral background. The main image usually features close-ups of flowers or gardens in vibrant colors. The main cover line relates to this image, while additional lines provide overviews of article content. A barcode and puff (colored shape with catchy text) are typically placed at the bottom.

1. CODES & CONVENTIONS
OF A MAGAZINE
Genre: Gardening

2. What are codes & convention?
• Codes: Codes are symbols and signs that together create a
meaning. They are further classified into two categories such
as technical codes (editing) and symbolic codes(emotions).
• Conventions: The way of doing something related to its
content is termed as conventions.

3. Masthead
As seen above the name of the magazine is usually seen in white color
yet the font is kept simple. The elegant and decent writing style is easy to
read as it stands out with the floral background . It can be observed that
in order to give importance more to the genre (eg: gardening) the
masthead must be kept simple.
In most of the gardening magazines it is observed that the masthead is
divided into two to three words. Country’s name is written within the
masthead which helps create brand loyalty and is easily identified.

4. Main image
The main image of gardening magazine revolves around the genre mainly consisting of
close-ups of flowers or garden view. The main image of the magazines gives readers
an idea instantly about what it is about. Along with the main image anchoring images
are set on the cover page. Colour scheme of the main image is very vibrant.

5. Main cover line & Cover Line
Main Cover Line
The main cover line relates
to the main image of the
magazine as seen in the
magazine on the left.
The cover lines on the other
hand gives a glance about the
magazine content. The cover
lines of the gardening
magazine are also usually
written in white in accordance
to the masthead. The text
written underneath the cover
lines are the sub lines
providing extra information
about the article itself.
Tag line is a part of
main cover page
which helps to grab
consumer attention.

6. Barcode Puff
Puff
The barcode is usually placed on
the bottom side of the magazine.
The symbol of barcode consists of
data such as price, issue number.
The puff is a colorful shape in
which a catchy phrase written on it.
Sometimes puff’s may include
offers, lottery prizes, special deals
that can be availed.