Effective Media is proposing an ad placement strategy in Baku taxis. They would install ads on lightboxes and posters inside 500 taxis, as well as on video displays. The taxis provide a good advertising environment as passengers have a captive audience of 15 minutes on average per ride. Effective Media believes mixing ads with entertaining content will make passengers more receptive. Through this targeted placement, advertisers can reach the upper middle income audience that makes up most taxi passengers.

1. © 2015 EFFECTIVE Media
Proposal
For
Ad Placement

2. Introduction
Effective Media is a media expert
specializing in marketing solutions.
Unlike traditional media agencies,
we’re not stuck with conventional
planning based on reasonable
spending of the budget.
Our approach is not limited by “ad
spaces”. For us, everything and
everybody we can use to
communicate our target audience is
a Media.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

3. Baki Taksi
Advertising
© 2015 EFFECTIVE Media

4. AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Advantages / TAXI ads
Environment
not cluttered, one-to-one contact; people are open to receive
information.
Average trip duration 15 minutes
Highest rate of each ad impression (5 minutes entertainment/2.5
minutes ad block).
Content
Commercials are mixed with entertaining videos.

5. • On the door we’ll install thin LED lightbox to
attract more attention.
• The posters under the seats will be placed
into acrylic display.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Posters

6. Posters
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

7. • The display will open when the driver turns on the taxi
meter.
• The advertisement will start automatically.
• Passengers will be able to switch it off and to mute sound
and adjust volume.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Video display
The place of the display on in the image
is approximate and will be adjusted for the
passengers convenience.

8. Video display
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

9. Taxi outside branding
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
• The most prominent advertisement format on
Baki Taksi.

10. 60%
customers
are women
40%
customers
are men
• “Baku Taxi” passengers are above average income earners.
• 100% of men customers are employed.
• Significant part of women customers are also employed.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Passengers / TAXI ads

11. • “Baku Taxi” has more than 500 taxi cabs. At the moment,
lightboxes, posters & monitors are installed inside of the
most active 500 cabs.
• Each taxi receives 15-16 orders a day, with average 2
passenger per a drive.
• About 450.000 contacts per month.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Coverage / TAXI ads

12. Content / TAXI ads
To reduce annoyance from advertising we added entertaining
videos mixed with commercials.
We believe that it’s easier to sell to happy people.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

13. • Your ad will be placed in 500 taxis and will work for your
marketing goals 7/24.
• You will reach upper middle income audience at their
receptivity moment.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
Our Services / TAXI ads
• We are the exclusive seller of ad places on LCD monitors
inside the cabs of “Baku Taxi” LLC.
500 TAXI
500
MONITOR
24 HOUR
SERVICE
500 TAXI
500
lightboxes
1000 posters

14. Thanks for attention
Address:
203 Nizami str, AF Business House, Baku AZ 1000
Phone:
+99412 437 93 43
+99470 222 86 66
elchin@effectivemedia.az
www.effectivemedia.az
© 2015 EFFECTIVE Media