This document outlines radio advertising packages from Starcom Network to promote the Chevrolet brand in Barbados. It discusses why radio is an effective advertising medium for the region and presents several sponsorship packages including daily broadcasts, vehicle promotions, public service announcements on safe driving, and producing expert advice segments at low cost. Starcom promises to make Chevrolet the top-of-mind brand for vehicles through creative and affordable radio advertising.

1. Gentlemen, start your engines!
Get ready for the the
CHEVY/STARCOM
PARTNERSHIP....!!!

2. WHY RADIO?
• Radio in Barbados controls the media
• It is the most affordable medium
• It enjoys the largest penetration
• It helps you with niche marketing
• Creativity on radio is MUCH cheaper
than on ANY other medium!

3. PACKAGES
• FIREWORKS
This may be taken daily at only
$2,500.00.
Dennis Johnson may even take the
broadcast outside, driving in one of your
vehicles; and talking about it along the
way!
You get 8 ads per daily sponsorship

4. PEOPLE’S MONARCH
• With an investment of a vehicle in this
promotion, we give you the FULL value
of the vehicle in advertising so that you
can plan the entire YEAR for your
company!

5. TIME CHECKS
• In order to keep your brand ever-
present, time checks are wonderful
reminders
• E.g. “It’s time to visit Chevrolet for our
monthly special…the time’s 11:15; don’t
be late!

6. KADOOMENT DAY
• On Kadooment Day, your vehicle may
be parked from our Outside Broadcast
location.
• With an investment of $5,000.00 + VAT,
you get the FULL value in sponsorship,
along with over $12,000.00 in
promotional advertising!

7. THE EXPERT MINUTE
• Much of your target market are males –
VOB and Hott FM (while also catering to
females) are great stations on which to
place “The Expert Minute”
• You may give us – or we create for you –
tips on cars and car care, brought in
association with Chevrolet!

8. DRIVE FOR LIFE
• Chevy offers tips on how to drive safely;
tips on partying and designating a driver
if drinking
• This would be aired on Hott FM with an
investment of only $250.00 + VAT. You
get 2 ads and we produce it for you
without additional cost!

9. LET US WORK FOR YOU!!!
Starcom Network is committed to your
BRAND; making yours the name that
people go to FIRST when they want a
vehicle.
Think vehicle, think Chevy…
Think advertising, think Starcom!!!

10. LET US WORK FOR YOU!!!
Starcom Network is committed to your
BRAND; making yours the name that
people go to FIRST when they want a
vehicle.
Think vehicle, think Chevy…
Think advertising, think Starcom!!!