Delhi Bus Branding Company was founded in 2007 to brand city buses in Delhi with advertising. They obtained permission in 2009 to use buses as mobile advertising displays. They have over 600 buses covering major routes in Delhi/NCR, traveling 150 km per day. Advertising on buses is an effective outdoor media option, as buses reach a wide audience throughout the city on a daily basis. The company offers branding opportunities on city buses to promote launches, promotions, and brands across many industries.