The first high-end automated car washing company in Davao City

1. A Partnership
Car washing Company

2. Wash and Drive is a service oriented
business specializes in washing cars using
state-of-the-art equipment that is new within
the city. This business will be managed by the
owners: Dianne Khate Pude, Rosemae Joy
Literatos, Irene Jane Elopre, John Marvin
Respuesto, Arlo Vicente, Paul John Cahucom,
Erwin Jera and Sidney Arcillas as a
partnership. It will be located at km 5
Buhangin, Davao City.

3. • The business will be finance with Php 2,
500,000 of the owner’s money plus Php
1,000,000 from a bank loan. Starting cost is
Php 3,291,895.54. Sales are estimated Php 3,
552,000.00 per year by the first year. A
positive cash flow will be produced at the end
of the first year

4. • Wash and Drive is a kind of business where in the
partners will be giving a new way to give carwash to car
enthusiast. This could help the clients to minimize the
time they consume on cleaning their cars. We will offer
a unique quality service to those individual who are
always driving along Buhangin Road. Our potential
customers are most likely professionals, both male and
female who earns adequate income. Some of them are
employees, businessman/woman, and of course the
residents from Ladislawa Village and San Pedro Village
who are living near our business location.

5. General Company Description
• Wash and drive is a car washing business that
will provide customers a service that can
consume less of their time. The business will
be having 15 hours of operation. This business
will be the first one to operate within the city.
Its direct competitors will be the existing
traditional car wash which established their
business long time ago within the area.

6. Mission
Our mission is to provide an ultimate car care
experience for customers; to provide car
washing service that will meet satisfaction on
our clients

7. • The car washing business has been one of the trending businesses
here in Davao City. Since Davao City is almost on the peak of
improvement in terms of economy, services will be more needed
specially car washing business. It is because there would be a
possible increase of population and employment in the City due to
economy improvement and that would mean lot of cars will soon
be operating here.

8. • Products and Services
The Wash and Drive is a service oriented business
which offers a fast and efficient way to clean a
closed car vehicle. The business will be using a
state-of-the-art facility that will be purchased
abroad. This machine is used for cleaning the
exterior part of the vehicle. The partners will also
offer interior cleaning services for those clients
who want their vehicle to be cleaned inside.

9. • Products
Wash and Drive is a service oriented type
of business where in the partners gives a new
way of car washing to car enthusiast. The
partners offer a business that could help the
clients to minimize the time they consume on
cleaning their cars. With this, the usual time
the clients have allotted on the traditional
carwash will be lessened.

10. Features and Benefits
• 5-minute car wash
This 5-minute carwash is a unique service that will be
introduced to the residents and passerby who owns a closed car
vehicle along Km 5 Buhangin. The machine used in this service will
be purchased abroad. This kind of machine is new not only in Davao
but also within the Philippines. This kind of service gives the clients
a unique experience and at the same time it is very customer
friendly machine where in the clients would really love. The time
consumed in car washing will only take 5 minutes.
• Interior Car Cleaning
This type of service is an option to our clients. It is the
discretion of our clients if they want to include the inside of the
interior part of the car. The clients will be more comfortable having
their car be cleaned inside and out.

11. Customers
The Wash and Drive will offer a unique and quality service to those
individual who are always driving along Buhangin Road with a closed car vehicle.
This potential customers of ours are most likely professionals, both male and
females who earns adequate income for their day to day living. Some of them are
employees, businessman/woman, and of course the residents from Ladislawa
Village and San Pedro Village who are living near in our business location.
• Nearby Village residents
The resident owners of the nearby villages are one of our prospect clients.
Since the area is near to exclusive subdivisions and villages they definitely own a
closed car vehicles with different sizes and types. In reference to our market
research, the majority of our clients are males with ages 25 and above with
stabled job and has an average income of 20,000 and above.
• Passers-by
Since the location of the business is very accessible to the main road, it is
very easy to the passers-by to have their fast and very efficient car wash service.
These passerbies’s might come from provinces or any other area in Davao City.

12. Competition
People in Davao City who have vehicles like cars or motorcycles and
the like usually have their car wash on their nearest car wash shops since
most of them don’t have the time to wash their own vehicles. Our direct
competitors here in Davao City are car wash businesses that offer
traditional way of cleaning cars. These direct competitors have different
kind of services but we have something similar with how we satisfy our
customer through our services. What makes us different from these
competitors is that we offer drive–thru kind of car wash services that uses
a state-of-the-art facility.
There is this one thing that the other car washing facilities have that
we don’t have ̶ the customer’s trust. Thinking that our drive-thru car wash
business is new to the market, most customers stick to what they have
already used to. Since our drive-thru car wash business uses a new state-
of-the-art technology more curious customers will surely try this kind of
service.

13. Promotion
The Wash and Drive will promote our business through
distribution of fliers near the vicinity and even in the malls. In that
way the partners will be able to catch attentions from its
prospective customers since most car owners are males. This
promotion will last for a week before the opening and also a week
after the opening.
The partners will also promote the business through radio
promotion and social networking sites like Facebook, Instagram and
even Twitter since a lot of us now are using social networking sites
as a form of communication. In the first week of our operation we
will give some give-aways who avail our service. There is also a
distribution of leaflets or flyers and posting of posters nearby the
area like malls and subdivision.

14. Pricing
In pricing the services we offer, we use the demand
pricing strategy. This demand pricing strategy is a
method of pricing where we set our price based on the
desire of the customers. We used this kind of strategy
because there is no existing competitor that uses the
same technology.
Since our business is new within the area we do
not have a basis on how much we will price our service
so we decided to base our pricing on the survey we
had conducted. Most of our respondents had
answered that they are willing to pay at a range of P
150.00 up to P 170.00 for the car wash service.

15. Proposed Location
• The business is located in a nearby residential neighbourhood namely San Pedro
Village and Ladislawa Village and at a point where our sign is visible to drivers and
car owners for at least 40 seconds and must be at corner lots, interior lots with
street frontage. The location characteristics followed are the following:
• Shape: Rectangular or Square
• Preferred Locations: Corner Lots, Interior Lots with Street Frontage
• Street Frontage: 100 ft. +
• Access: One entrance, one exit
• Speed Limits; Not Above 40 MPH
• Neighbours: Local Neighbourhood Retail, Fast Food, Restaurants, Banks,
Automotive, Oil Change, Grocery, Hardware, Convenience Stores Gasoline, Big Box
Retail etc...
• Competition: No Car Washes within ½ mile radius.
• Utilities: Water, Sewer and Electric Service must be available to the lot.
• Positive Attributes: Traffic light or stop sign within one block. There must be
unlimited turning movement on the street fronting the car wash. 3 or more
established businesses within sight distance.

16. Appendices
• Interior Look of the Car Wash Tunnel

17. Wash and Drive Signage

18. End