The document provides information about the history and branding of Coca-Cola. It describes how Coca-Cola was invented in the late 19th century and discusses the failed New Coke formula from the 1980s. It also lists Coca-Cola executive staff and various flavors in the brand portfolio such as Coca-Cola Cherry, Coca-Cola Raspberry, and Coca-Cola Vanilla. Finally, it shows the evolution of the Coca-Cola logo and brand over time from 1940 to the present.

1. History & International
Business Strategy of
in Vietnam

2. About Us
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the
Coca-Cola Company. Originally marketed as a temperance drink and
intended as a patent medicine, it was invented in the late 19th century
by John Stith Pemberton in Atlanta, Georgia.
New Coke
An unpopular formula change, remained after the original
formula quickly returned and was later rebranded as Coca-Cola
II until its full discontinuation in 2002. In 2019, New Coke was
re-introduced to the market to promote the third season of
the Netflix original series, Stranger Things.

3. Our Team
Zoran Bogdanovic
Chief Executive Officer
Ben Almanzar
Chief Financial Officer
Naya Kalogeraki
Chief Operating Officer
Minas Agelidis
Region Director
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4. Coca Cola Cherry
Coca-Cola with a cherry flavor. Originally
marketed as Cherry Coke (Cherry Coca-
Cola) in North America until 2006.
Coca Cola Raspberry
Coca-Cola with a raspberry flavor.Available
in Australia, the United States, and the UK
in Coca-Cola Freestyle fountain.
Brand Portfolio
Coca Cola Zero Sugar
It was a limited edition produced by Beijing
Coca-Cola company to celebrate Beijing's
successful bid to host the Olympics.
Coca Cola Vanilla
Coca-Cola with a vanilla flavor. It was
reintroduced in June 2007 by popular
demand.

5. The Problem
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6. Logo Evolution
1940
1969
1993
2003
2007 –
Present

7. “ Things go better
with coke ”

8. VS
Coca Cola Pepsi
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9. World Distribution
380
Million
People

10. Thank You

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