The document provides information about the history and branding of Coca-Cola. It describes how Coca-Cola was invented in the late 19th century and discusses the failed New Coke formula from the 1980s. It also lists Coca-Cola executive staff and various flavors in the brand portfolio such as Coca-Cola Cherry, Coca-Cola Raspberry, and Coca-Cola Vanilla. Finally, it shows the evolution of the Coca-Cola logo and brand over time from 1940 to the present.