Coca-Cola is the world's largest beverage company and leading drinks brand with a brand value of $66.7 billion. In the UK, Coca-Cola and Diet Coke are the two biggest soft drinks. Coca-Cola maintains its leadership through ongoing innovation of both its brand and products. In 2008, Coca-Cola grew its sales in the UK by 3.6% to £514.5 million, experiencing its best January. The company aims to provide consumers options like Coca-Cola, Diet Coke, and Coca-Cola Zero that meet different needs.
Coca-Cola has had a presence in Romania since 1991 and has invested over 400 million euros in the country. It is the official sponsor of the Romanian football team and has launched several promotions related to football to inspire Romanian consumers. Some of its initiatives to support football include the "You are wanted for the FIFA World Cup" promotion in 2006 with GPS devices hidden in bottles, and the "Coca-Cola Football Camp" that provided training to members of the Junior National Team. Coca-Cola also produces light products and performance drinks to meet demand for healthier beverage options.
Coca Cola has a long history dating back to 1880 when John Styth Pemberton created Coca Cola as a medicinal drink. Over the decades, Coca Cola expanded globally and faced competition from Pepsi. In the 1970s and 1980s, Coca Cola and Pepsi engaged in advertising wars and battles over product innovations. The formula for Coca Cola remains a secret blend of ingredients including citrate of caffeine, extracts, acids, juices, sugar, and an extract from the coca plant that gives it its distinctive flavor.
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
Coca Cola Case Study (NSAC - Boston University)Mariam Shahab
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.
Coca-Cola was invented in 1886 as a medicine by John Pemberton and originally contained cocaine. In 1903, cocaine was removed from the formula. The name was suggested by Pemberton's bookkeeper Frank Robinson. Today, Coca-Cola owns many brands like Sprite and Fanta and has a vast global market, though it does not export to Cuba or North Korea. Its main competitor is Pepsi.
John Pemberton invented Coca Cola in 1886 while working as a pharmacist in Atlanta, Georgia. He sold the first servings of the soft drink at a pharmacy in Atlanta. In 1887, Asa Candler bought the formula for Coca Cola from Pemberton and greatly expanded sales and marketing of the product across the United States and Canada in the following decades. Today, Coca Cola products are consumed over 1 billion times per day globally and the company's advertising frequently features polar bears.
RC Cola was founded in 1905 in Columbus, Georgia and originally produced fruit flavored drinks and Chero-Cola. By the 1920s, over 300 bottlers were producing Chero-Cola and other fruit drinks under the Nehi brand. In the following decades, the company changed its name and expanded its product lineup and advertising. However, RC Cola lost market share in Pakistan in the late 20th century due to minimal advertising compared to competitors like Pepsi and Coke and lawsuits that reduced investment. To re-launch successfully in Pakistan, RC Cola would need to reposition itself, target the youth market, and implement an integrated marketing campaign with a focus on product design, appropriate pricing, and distribution strategy.
Coca-Cola has had a presence in Romania since 1991 and has invested over 400 million euros in the country. It is the official sponsor of the Romanian football team and has launched several promotions related to football to inspire Romanian consumers. Some of its initiatives to support football include the "You are wanted for the FIFA World Cup" promotion in 2006 with GPS devices hidden in bottles, and the "Coca-Cola Football Camp" that provided training to members of the Junior National Team. Coca-Cola also produces light products and performance drinks to meet demand for healthier beverage options.
Coca Cola has a long history dating back to 1880 when John Styth Pemberton created Coca Cola as a medicinal drink. Over the decades, Coca Cola expanded globally and faced competition from Pepsi. In the 1970s and 1980s, Coca Cola and Pepsi engaged in advertising wars and battles over product innovations. The formula for Coca Cola remains a secret blend of ingredients including citrate of caffeine, extracts, acids, juices, sugar, and an extract from the coca plant that gives it its distinctive flavor.
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
Coca Cola Case Study (NSAC - Boston University)Mariam Shahab
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.
Coca-Cola was invented in 1886 as a medicine by John Pemberton and originally contained cocaine. In 1903, cocaine was removed from the formula. The name was suggested by Pemberton's bookkeeper Frank Robinson. Today, Coca-Cola owns many brands like Sprite and Fanta and has a vast global market, though it does not export to Cuba or North Korea. Its main competitor is Pepsi.
John Pemberton invented Coca Cola in 1886 while working as a pharmacist in Atlanta, Georgia. He sold the first servings of the soft drink at a pharmacy in Atlanta. In 1887, Asa Candler bought the formula for Coca Cola from Pemberton and greatly expanded sales and marketing of the product across the United States and Canada in the following decades. Today, Coca Cola products are consumed over 1 billion times per day globally and the company's advertising frequently features polar bears.
RC Cola was founded in 1905 in Columbus, Georgia and originally produced fruit flavored drinks and Chero-Cola. By the 1920s, over 300 bottlers were producing Chero-Cola and other fruit drinks under the Nehi brand. In the following decades, the company changed its name and expanded its product lineup and advertising. However, RC Cola lost market share in Pakistan in the late 20th century due to minimal advertising compared to competitors like Pepsi and Coke and lawsuits that reduced investment. To re-launch successfully in Pakistan, RC Cola would need to reposition itself, target the youth market, and implement an integrated marketing campaign with a focus on product design, appropriate pricing, and distribution strategy.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
Coco Cola jdvkjvkdvjnvnvnvnjvnvkjdkvjfjfjfJaypatel645080
Coca-Cola is a popular carbonated soft drink created in 1886 that is now sold in over 200 countries worldwide. It has a loyal customer base and uses emotional storytelling in its advertising campaigns to connect with consumers. Coca-Cola also aims to reduce its environmental footprint and supports community initiatives through sustainability efforts.
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
- Coca-Cola is the largest beverage company in the world, valued at $79 billion in 2013, and owns brands like Coca-Cola, Sprite, and Dasani sold in 128 countries.
- In Vietnam, Coca-Cola has the highest market share of the soft drink industry, which has steadily increased since 2011. Coca-Cola targets consumers aged 15-40 across rural and urban areas and uses campaigns like "Share a Coke" to position itself as the youthful, fun brand compared to competitors Pepsi and Big Cola.
- While Coca-Cola has strong brand recognition and marketing, its websites lack detailed campaign information for customers and it faces threats from changing consumer preferences towards healthier
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Coca-Cola markets and sells its products worldwide through a variety of strategies. It offers nearly 500 brands across over 200 countries. Coca-Cola owns over half the world's beverages and focuses on availability, visibility, cooling, and range. The company uses product marketing, celebrity endorsements, sponsorships, reasonable pricing, advertisements, and availability in local markets. Coca-Cola segments the market geographically, demographically, and psychographically. It has conducted brand building activities like contests and personalized campaigns on social media.
The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves.
Coca-cola Company track the customers demand and design the product.badhon11-2104
The document discusses Coca-Cola's strategic goals and how it tracks customer demand and designs its products. Coca-Cola aims to be the market leader in Bangladesh by producing high-quality drinks. It tracks various factors that influence demand, such as prices of substitutes and complements, consumer income, time of year, and advertising. Recently, Coca-Cola has refocused its design efforts under a new direction to simplify branding and improve the user experience.
Coca colaCertainly! Here's a 1000-word overview of the history of Coca-Cola:
---
**Title Slide**
- Title: "The History of Coca-Cola: From Soda Fountain to Global Icon"
- Presented by: [Your Name]
- Date: [Presentation Date]
---
**Table of Contents**
1. Introduction
2. The Birth of Coca-Cola
3. Early Growth and Expansion
4. The Contour Bottle and Iconic Branding
5. Coca-Cola in the 20th Century
6. Global Expansion and Cultural Impact
7. Challenges and Innovations
8. Conclusion
---
**1. Introduction**
Coca-Cola, the world's most iconic beverage, has a rich and fascinating history that spans more than a century. From its humble beginnings in a small pharmacy to its status as a global brand, the story of Coca-Cola is one of innovation, perseverance, and cultural significance.
---
**2. The Birth of Coca-Cola**
In 1886, Dr. John Pemberton, a pharmacist in Atlanta, Georgia, created a caramel-colored syrup in a brass kettle in his backyard. This syrup, when mixed with carbonated water, produced a delicious and refreshing drink that Pemberton initially sold at Jacobs' Pharmacy for five cents a glass. Named "Coca-Cola," the beverage was marketed as a tonic, promising to cure various ailments.
---
**3. Early Growth and Expansion**
Coca-Cola's popularity grew rapidly, thanks in part to its unique flavor and effective marketing strategies. In 1888, Pemberton sold the rights to Coca-Cola to Asa Candler, a businessman who recognized the brand's potential. Under Candler's leadership, Coca-Cola expanded beyond Atlanta, with bottling operations established in several cities across the United States.
---
**4. The Contour Bottle and Iconic Branding**
In 1915, Coca-Cola introduced its distinctive contour bottle, designed to be recognizable even in the dark or when shattered. This innovative packaging became an integral part of Coca-Cola's identity and helped differentiate it from competitors. Additionally, the Coca-Cola logo underwent several redesigns, becoming one of the most recognizable symbols in the world.
---
**5. Coca-Cola in the 20th Century**
The 20th century marked a period of tremendous growth and innovation for Coca-Cola. During World War II, Coca-Cola was provided to American soldiers overseas, contributing to its global visibility. In the post-war era, Coca-Cola continued to expand its international presence, entering new markets and introducing new products like Sprite and Fanta.
---
**6. Global Expansion and Cultural Impact**
By the end of the 20th century, Coca-Cola had established itself as a global brand, with operations in over 200 countries. Its advertising campaigns, such as "Hilltop" and "Mean Joe Greene," became cultural touchstones, ingraining Coca-Cola into the fabric of society. Coca-Cola's presence at major events like the Olympics and FIFA World Cup further solidified its status as a symbol of unity and happiness.
---
**7. Challenges and Innovations**
Despite its success, Coca-Cola has faced its share of challenges over
Coca-Cola uses differentiation strategies to distinguish its products and brand from competitors. It differentiates through unique product formulations, specialized marketing, and innovative product presentations like curvy bottles and Coca-Cola Freestyle machines that allow customization. To maintain differentiation, Coca-Cola must continue introducing new beverages and flavors while preserving what customers love about the original Coke taste. The company has also grown through strategic acquisitions, diversifying into other industries before refocusing on its core soft drink business. It strengthened operations by improving inefficient bottling systems.
Coca-Cola has been one of the most popular and successful soft drink brands in the world since its invention in 1886. However, its attempt to introduce "New Coke" in 1985 was its biggest failure as customers preferred the original Coca-Cola Classic. Coca-Cola rebounded by re-releasing Coca-Cola Classic, which outsold New Coke. More recently, Coca-Cola's "Share a Coke" campaign featuring popular names on cans was highly successful at attracting customers, especially on social media. This presentation discusses Coca-Cola's marketing strategies that have led to its continued global success and revenue of $38 billion in 2021.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
The document provides an overview of Coca-Cola including its history, brands, ingredients, competitors, advertising, financial position, bottle design, controlling, and career opportunities. It discusses how Coca-Cola was founded in 1886 in Atlanta, Georgia and is now the world's largest beverage company operating in over 200 countries. Some of its major brands include Coca-Cola, Diet Coke, Sprite, and Fanta. Pepsi is identified as its main competitor. The document also outlines Coca-Cola's mission, vision, values, and slogans over time.
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
Coca-Cola was named the best global brand in 2010. The document discusses Coca-Cola's global marketing campaigns, partnerships with major events like the FIFA World Cup, social media presence, and ability to tailor products to local markets while maintaining its legacy brand. It also notes challenges from health consciousness but that Coca-Cola is addressing this through programs promoting healthy, active lifestyles.
Marketing communication strategy of Coca Cola.pptxAnaz30
Coca-Cola is the world's largest beverage company operating in over 200 countries. It was invented in 1886 and has since expanded globally using various marketing strategies. Coca-Cola segments markets by geography, demographics, and psychographics. It utilizes many communication channels including newspapers, magazines, television, radio, cinema, posters, billboards, and the internet. Some of Coca-Cola's most successful advertising campaigns in India include "The Coca Cola 1998 Cup", "Jo Chaaho Ho Jaaye, Coca Cola Enjoy", and "Open Happiness". Coca-Cola's objective with its advertising is to create brand awareness, increase sales, and maximize profits.
Case study marki Zelmer z Albumu Superbrands Polska 2017Superbrands Polska
Marka Zelmer, obecna na rynku od ponad 70 lat, jest wiodącym producentem drobnego sprzętu AGD w Polsce. Szczególne miejsce w jej ofercie zajmują odkurzacze. Z biegiem lat marka Zelmer stała się synonimem całej kategorii. W rozbudowanym portfolio marki znajdują się m.in.: miksery, maszynki do mielenia, sokowirówki, roboty kuchenne, a także kuchenki mikrofalowe, ekspresy do kawy oraz czajniki elektryczne. Uzupełnienie bogatego asortymentu marki stanowią żelazka oraz sprzęty do pielęgnacji dla kobiet i mężczyzn. Znakami rozpoznawczymi wszystkich produktów sygnowanych logo marki są trwałość i niezawodność.
Case study marki Volkswagen z Albumu Superbrands Polska 2017Superbrands Polska
Marka Volkswagen należy do niemieckiego koncernu motoryzacyjnego Volkswagen AG z siedzibą w Wolfsburgu. Posiada szeroką gamę modeli, oferuje klientom małe miejskie auta, samochody kompaktowe, rodzinne vany, SUV-y, a także samochody o charakterze sportowym, kabriolety oraz awangardowe Gran Turismo. Modele Volkswagena są doceniane przez klientów na całym świecie za niezawodność, jakość, bezpieczeństwo i komfort.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
Coco Cola jdvkjvkdvjnvnvnvnjvnvkjdkvjfjfjfJaypatel645080
Coca-Cola is a popular carbonated soft drink created in 1886 that is now sold in over 200 countries worldwide. It has a loyal customer base and uses emotional storytelling in its advertising campaigns to connect with consumers. Coca-Cola also aims to reduce its environmental footprint and supports community initiatives through sustainability efforts.
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
- Coca-Cola is the largest beverage company in the world, valued at $79 billion in 2013, and owns brands like Coca-Cola, Sprite, and Dasani sold in 128 countries.
- In Vietnam, Coca-Cola has the highest market share of the soft drink industry, which has steadily increased since 2011. Coca-Cola targets consumers aged 15-40 across rural and urban areas and uses campaigns like "Share a Coke" to position itself as the youthful, fun brand compared to competitors Pepsi and Big Cola.
- While Coca-Cola has strong brand recognition and marketing, its websites lack detailed campaign information for customers and it faces threats from changing consumer preferences towards healthier
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Coca-Cola markets and sells its products worldwide through a variety of strategies. It offers nearly 500 brands across over 200 countries. Coca-Cola owns over half the world's beverages and focuses on availability, visibility, cooling, and range. The company uses product marketing, celebrity endorsements, sponsorships, reasonable pricing, advertisements, and availability in local markets. Coca-Cola segments the market geographically, demographically, and psychographically. It has conducted brand building activities like contests and personalized campaigns on social media.
The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves.
Coca-cola Company track the customers demand and design the product.badhon11-2104
The document discusses Coca-Cola's strategic goals and how it tracks customer demand and designs its products. Coca-Cola aims to be the market leader in Bangladesh by producing high-quality drinks. It tracks various factors that influence demand, such as prices of substitutes and complements, consumer income, time of year, and advertising. Recently, Coca-Cola has refocused its design efforts under a new direction to simplify branding and improve the user experience.
Coca colaCertainly! Here's a 1000-word overview of the history of Coca-Cola:
---
**Title Slide**
- Title: "The History of Coca-Cola: From Soda Fountain to Global Icon"
- Presented by: [Your Name]
- Date: [Presentation Date]
---
**Table of Contents**
1. Introduction
2. The Birth of Coca-Cola
3. Early Growth and Expansion
4. The Contour Bottle and Iconic Branding
5. Coca-Cola in the 20th Century
6. Global Expansion and Cultural Impact
7. Challenges and Innovations
8. Conclusion
---
**1. Introduction**
Coca-Cola, the world's most iconic beverage, has a rich and fascinating history that spans more than a century. From its humble beginnings in a small pharmacy to its status as a global brand, the story of Coca-Cola is one of innovation, perseverance, and cultural significance.
---
**2. The Birth of Coca-Cola**
In 1886, Dr. John Pemberton, a pharmacist in Atlanta, Georgia, created a caramel-colored syrup in a brass kettle in his backyard. This syrup, when mixed with carbonated water, produced a delicious and refreshing drink that Pemberton initially sold at Jacobs' Pharmacy for five cents a glass. Named "Coca-Cola," the beverage was marketed as a tonic, promising to cure various ailments.
---
**3. Early Growth and Expansion**
Coca-Cola's popularity grew rapidly, thanks in part to its unique flavor and effective marketing strategies. In 1888, Pemberton sold the rights to Coca-Cola to Asa Candler, a businessman who recognized the brand's potential. Under Candler's leadership, Coca-Cola expanded beyond Atlanta, with bottling operations established in several cities across the United States.
---
**4. The Contour Bottle and Iconic Branding**
In 1915, Coca-Cola introduced its distinctive contour bottle, designed to be recognizable even in the dark or when shattered. This innovative packaging became an integral part of Coca-Cola's identity and helped differentiate it from competitors. Additionally, the Coca-Cola logo underwent several redesigns, becoming one of the most recognizable symbols in the world.
---
**5. Coca-Cola in the 20th Century**
The 20th century marked a period of tremendous growth and innovation for Coca-Cola. During World War II, Coca-Cola was provided to American soldiers overseas, contributing to its global visibility. In the post-war era, Coca-Cola continued to expand its international presence, entering new markets and introducing new products like Sprite and Fanta.
---
**6. Global Expansion and Cultural Impact**
By the end of the 20th century, Coca-Cola had established itself as a global brand, with operations in over 200 countries. Its advertising campaigns, such as "Hilltop" and "Mean Joe Greene," became cultural touchstones, ingraining Coca-Cola into the fabric of society. Coca-Cola's presence at major events like the Olympics and FIFA World Cup further solidified its status as a symbol of unity and happiness.
---
**7. Challenges and Innovations**
Despite its success, Coca-Cola has faced its share of challenges over
Coca-Cola uses differentiation strategies to distinguish its products and brand from competitors. It differentiates through unique product formulations, specialized marketing, and innovative product presentations like curvy bottles and Coca-Cola Freestyle machines that allow customization. To maintain differentiation, Coca-Cola must continue introducing new beverages and flavors while preserving what customers love about the original Coke taste. The company has also grown through strategic acquisitions, diversifying into other industries before refocusing on its core soft drink business. It strengthened operations by improving inefficient bottling systems.
Coca-Cola has been one of the most popular and successful soft drink brands in the world since its invention in 1886. However, its attempt to introduce "New Coke" in 1985 was its biggest failure as customers preferred the original Coca-Cola Classic. Coca-Cola rebounded by re-releasing Coca-Cola Classic, which outsold New Coke. More recently, Coca-Cola's "Share a Coke" campaign featuring popular names on cans was highly successful at attracting customers, especially on social media. This presentation discusses Coca-Cola's marketing strategies that have led to its continued global success and revenue of $38 billion in 2021.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
The document provides an overview of Coca-Cola including its history, brands, ingredients, competitors, advertising, financial position, bottle design, controlling, and career opportunities. It discusses how Coca-Cola was founded in 1886 in Atlanta, Georgia and is now the world's largest beverage company operating in over 200 countries. Some of its major brands include Coca-Cola, Diet Coke, Sprite, and Fanta. Pepsi is identified as its main competitor. The document also outlines Coca-Cola's mission, vision, values, and slogans over time.
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
Coca-Cola was named the best global brand in 2010. The document discusses Coca-Cola's global marketing campaigns, partnerships with major events like the FIFA World Cup, social media presence, and ability to tailor products to local markets while maintaining its legacy brand. It also notes challenges from health consciousness but that Coca-Cola is addressing this through programs promoting healthy, active lifestyles.
Marketing communication strategy of Coca Cola.pptxAnaz30
Coca-Cola is the world's largest beverage company operating in over 200 countries. It was invented in 1886 and has since expanded globally using various marketing strategies. Coca-Cola segments markets by geography, demographics, and psychographics. It utilizes many communication channels including newspapers, magazines, television, radio, cinema, posters, billboards, and the internet. Some of Coca-Cola's most successful advertising campaigns in India include "The Coca Cola 1998 Cup", "Jo Chaaho Ho Jaaye, Coca Cola Enjoy", and "Open Happiness". Coca-Cola's objective with its advertising is to create brand awareness, increase sales, and maximize profits.
Case study marki Zelmer z Albumu Superbrands Polska 2017Superbrands Polska
Marka Zelmer, obecna na rynku od ponad 70 lat, jest wiodącym producentem drobnego sprzętu AGD w Polsce. Szczególne miejsce w jej ofercie zajmują odkurzacze. Z biegiem lat marka Zelmer stała się synonimem całej kategorii. W rozbudowanym portfolio marki znajdują się m.in.: miksery, maszynki do mielenia, sokowirówki, roboty kuchenne, a także kuchenki mikrofalowe, ekspresy do kawy oraz czajniki elektryczne. Uzupełnienie bogatego asortymentu marki stanowią żelazka oraz sprzęty do pielęgnacji dla kobiet i mężczyzn. Znakami rozpoznawczymi wszystkich produktów sygnowanych logo marki są trwałość i niezawodność.
Case study marki Volkswagen z Albumu Superbrands Polska 2017Superbrands Polska
Marka Volkswagen należy do niemieckiego koncernu motoryzacyjnego Volkswagen AG z siedzibą w Wolfsburgu. Posiada szeroką gamę modeli, oferuje klientom małe miejskie auta, samochody kompaktowe, rodzinne vany, SUV-y, a także samochody o charakterze sportowym, kabriolety oraz awangardowe Gran Turismo. Modele Volkswagena są doceniane przez klientów na całym świecie za niezawodność, jakość, bezpieczeństwo i komfort.
Wirtualna Polska to horyzontalny portal internetowy, lider polskiego rynku. W jego skład wchodzą liczne specjalistyczne portale wertykalne o różnorodnej tematyce, m.in. szeroko rozumianej rozrywki, zdrowia i rodzicielstwa, biznesu, polityki, kultury, sportu czy technologii. Codziennie odwiedza je ponad 6 mln użytkowników. Wirtualna Polska to również kanał naziemnej telewizji WP oraz internetowe rozgłośnie radiowe. WP to partner pierwszego wyboru Polaków, dostarczający angażujących informacji, rozrywki, usług oraz inspiracji w codziennych decyzjach.
Case study marki Siemens z Albumu Superbrands Polska 2017 Superbrands Polska
Siemens od ponad 160 lat umacnia swą pozycję w energetyce, telekomunikacji czy medycynie, jednak najbliżej klienta pozostaje dzięki sprzętom gospodarstwa domowego. Podstawą dobrych notowań marki jest pasja i kreatywność zespołu pracowników. Tak powstają produkty wyróżniające się innowacyjnością, fascynującą technologią oraz ponadczasowym wzornictwem.
Case study marki Porta Drzwi z Albumu Superbrands Polska 2017 Superbrands Polska
„Być jak najbliżej klienta” – to główne motto PORTA KMI POLAND. Firma jest świadomym partnerem wspierającym rozwój swoich klientów biznesowych oraz marką dbającą o potrzeby klientów indywidualnych. Produkowane przez siebie drzwi osadza w szerszym, lifestylowym, a nawet społecznym kontekście.
Case study marki PKP Intercity z Albumu Superbrands Polska 2017Superbrands Polska
PKP Intercity to największy polski operator kolejowy, który łączy centra dużych miast oraz popularne ośrodki turystyczne w kraju, a także umożliwia wygodne podróżowanie po Europie. Każdego dnia przewoźnik uruchamia ponad 300 składów. Najważniejsze wyznaczniki podróżowania z PKP Intercity to atrakcyjne ceny biletów, konkurencyjne czasy przejazdów oraz komfortowy tabor!
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Pampers to marka inspirowana potrzebami dzieci – już od ponad 55 lat dba o szczęśliwy i zdrowy rozwój milionów maluchów na całym świecie. Producentem pieluszek Pampers jest firma Procter & Gamble. W P&G naukowcy współpracują z wiodącymi ekspertami w dziedzinie zdrowia, by mieć pewność, że pieluszki i inne produkty marki spełniają wszystkie wymogi bezpieczeństwa i są zgodne z przepisami obowiązującymi na świecie. Dzięki wieloletnim badaniom marka Pampers stała się głównym innowatorem w opracowywaniu nowych technologii stosowanych dla wygody i ochrony skóry dziecka.
Case study marki Onet z Albumu Superbrands Polska 2017Superbrands Polska
Onet to największy portal informacyjny w Polsce. Od ponad dwudziestu lat dostarcza rzetelnych informacji, pełniąc rolę selekcjonera, kreatora i przewodnika po najistotniejszych informacjach. Odpowiada na potrzeby współczesnego internauty i rozumie je, pomaga mu odnaleźć się w informacyjnym chaosie, tak aby nie umknęło nic ważnego. Dla wielu Onet jest pierwszym, codziennym źródłem informacji, któremu ufają.
Case study marki Natura z Albumu Superbrands Polska 2017Superbrands Polska
Natura, jedna z największych sieci drogeryjnych w Polsce, od 20 lat cieszy się zaufaniem i sympatią klientów oraz partnerów handlowych. Potwierdzeniem tego są wysokie pozycje zajmowane w plebiscytach branżowych i konsumenckich oraz liczne nagrody. Sieć liczy obecnie 283 drogerie stacjonarne w dużych miastach i mniejszych miejscowościach, zatrudnia 1400 pracowników w całej Polsce. Od 2015 roku Natura prowadzi także sprzedaż w drogerii internetowej.
Case study marki National Geographic z Albumu Superbrands Polska 2017Superbrands Polska
Kanał National Geographic zachęca widzów, by dowiedzieli się więcej. Dzięki współpracy z Towarzystwem National Geographic, znanymi na całym świecie badaczami oraz fotografami, kanał codziennie opowiada widzom prawdziwe historie niezwykłych ludzi, wyjątkowych odkryć i wydarzeń na całym świecie. Poza linearną ofertą telewizyjną marka aktywnie wpisuje się w styl życia swoich odbiorców, wykorzystując w komunikacji najnowsze narzędzia. Może pochwalić się imponującą, bo liczącą ponad 170 milionów osób rzeszą fanów na Facebooku, ponad 80 milionami obserwujących na Instagramie i kontem na Twitterze śledzonym przez przeszło 21 milionów osób.
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„A Family Business”. Oferta firmy obejmuje szeroką gamę kaw, herbat i słodyczy z tak znanymi markami, jak Caffetteria Mokate, Loyd czy Minutka. Grupa Mokate stawia na innowacyjność w technologii, produkcji i poszerzaniu asortymentu.
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kulturę aperitivo na całym świecie. Zachęca do wspólnej celebracji chwil, w prawdziwie włoskim stylu, stwarzając wyjątkową atmosferę aperitivo, gdziekolwiek się pojawi w myśl zasady #zacznijzmartini. 2016 rok to rok przełomowy dla Martini – Martini wprowadza na rynek nową butelkę w linii wermutów i win musujących, nawiązującą do swych korzeni, włoskiej tradycji aperitivo oraz historii marki w wyścigach Martini Racing. To również rok innowacji – na rynku pojawiają się zupełnie nowe linie premium – Martini Riserva oraz kolekcja Martini Vintage w winach musujących.
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napoju. Herbaty LOYD wytwarzane są z najlepszych surowców pochodzących z renomowanych plantacji herbacianych.
Ich produkcja objęta jest rygorystyczną kontrolą jakości – od zakupu liści herbacianych do postawienia gotowego produktu
na półce w sklepie. Mokate S.A., właściciel marki LOYD, jest jednym z liderów herbacianego rynku i wciąż umacnia swoją
pozycję, działając zgodnie z hasłem: „Herbata to nasza pasja”.
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Levi’s® to 150 lat tradycji. Początki marki to 1853 rok, kiedy Levi Strauss przybył do Stanów Zjednoczonych i rozpoczął produkcję ubrań dla robotników i poszukiwaczy złota. Tak narodziły się najsłynniejsze dżinsy świata Levi’s® 501®, które na przestrzeni ostatnich 150 lat przekształciły się w kulturową ikonę. Nazwane przez Time Magazine „Fashion Item XX wieku”, stały się częścią świata mody, jego kulturowego dziedzictwa i bazą niemal każdej szafy na świecie.
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Grupa LEGO, której symbolem jest legendarny klocek LEGO®, już od ponad 80 lat angażuje się w rozwój dziecięcej kreatywności przez naukę i zabawę, udowadniając, że wyobraźnia nie zna granic. Marka LEGO to jednak dużo więcej niż znane logo, to gwarancja jakości i oryginalności, którą oddaje dewiza założyciela firmy, Ole Kirka Christiansena: „Tylko najlepsze jest wystarczająco dobre”.
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Case study marki Kinga Pienińska z Albumu Superbrands Polska 2017Superbrands Polska
Kinga Pienińska to naturalna woda mineralna klasy premium z ponad 100-letnią tradycją. Pochodzi z podziemnych źródeł
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Case study marki Kinga Pienińska z Albumu Superbrands Polska 2017
Coca cola anglia
1. SUPERBRANDS 2009/10
superbrands.uk.com COCA-COLA
The Coca-Cola Company is the world’s largest beverage company and the leading drinks brand
worldwide, with a brand value of US$66.7 billion (Source: Business Week/Interbrand Best Global
Brands 2008). In Great Britain, Coca-Cola and sugar-free diet Coke are the country’s two biggest
soft drinks and in 2006, Coca-Cola Zero was added to the family. The classic contour bottle has
become synonymous with the brand and is an instantly recognisable icon the world over. to the brand. Offering a range of content Finally, the Christmas season saw the return
such as rewards and money-can’t-buy prizes, of two well-known TV ad campaigns: ‘Holidays
CokeZone.co.uk is the leading FMCG brand are Coming’ and ‘Greatest Gifts’. These were
website and boasts nearly half a million supported by nationwide outdoor ads and
members with visitors browsing the site on-pack promotions offering consumers the
for an average of more than nine minutes. chance to win festive-themed prizes and
rewards via the Coke Zone website.
Promotion
Coca-Cola has become known for innovative, Meanwhile, 2008 saw diet Coke go back
relevant marketing campaigns and famous to its roots with campaigns aimed at its key
for iconic advertising. In Great Britain in 2008, audience: young women. The diet Coke City
it continued to invest heavily in maintaining Collection was launched, comprising four
awareness across the Coca-Cola, diet Coke limited edition bottles designed by Patricia
and Coca-Cola Zero brands. Field, New York stylist to the stars. Sold
exclusively in Selfridges, the designs embodied
As a key sponsor of the Olympic Games, today’s modern women: confident, glamorous, Brand Values
Coca-Cola launched a limited edition bottle sexy and in charge of their own lives. The brand values of Coca-Cola have stood
Market designed by iconic photographer, Rankin. the test of time and aim to convey optimism,
Coca-Cola remains one of the most successful On-pack promotion to support the sponsorship Elsewhere, Coca-Cola Zero – dubbed ‘bloke togetherness and authenticity. Coca-Cola is
brands in the world today. Ongoing brand and included the chance to win a ‘dream’ Coke’ – continued to communicate with not political but aims to bring people together
product innovation continue to reinforce its experience. Keeping on the sporting theme, young men. In its first collaboration since with an uplifting promise of better times and
leadership in the soft drinks category. Coca-Cola also continued its sponsorship of launch, Coke Zero began a multimillion-pound possibilities. These values make Coca-Cola
The Football League, amplified with successful global partnership with the James Bond as relevant and appealing to people today as
In Great Britain in 2008, retail sales of campaigns such as ‘Win a Player, Buy a Player’ film, Quantum of Solace. The integrated it has always been and underpin the loyalty,
Coca-Cola grew by 3.6 per cent to reach a and ‘Find the Next Rooney’. communications campaign, which ran across affection and love that generations have felt
value of £514.5 million and in 2009, the brand more than 30 markets, included TV, cinema, for the brand. The Coca-Cola Company’s
experienced its best January to date (Source: diet Coke, launched almost 30 years ago; football fans for recycling by giving them Coca-Cola continued to communicate the digital and outdoor activity as well as on-pack reputation for strong marketing ensures that
ACNielsen w/e 3rd January 2009). and Coca-Cola Zero, launched three years the opportunity to win cash for youth ‘Coke Side of Life’, reminding people of the promotion and an exclusive 007 inspired this connection remains as powerful as ever.
ago. The Coca-Cola Company aims to provide development programmes within The Football iconic heritage of the drink. 2008 saw the original glass bottle in Great Britain.
Coca-Cola Great Britain’s portfolio of brands consumers with a range of products that are League. ‘Talent from Trash’ won a number of TV debut of Coca-Cola’s award-winning ‘Video coca-cola.co.uk
for the Coca-Cola trademark achieved a relevant to their needs. As an example of this, environment and marketing awards during Game’ creative, portraying the hero of a gritty Coca-Cola Zero also launched ‘Coke Zero
combined revenue of £970 million in 2008 in 2008 easy-to-hold ‘grip’ bottles were rolled 2008, including Best Green Outdoor Campaign video game spreading happiness by handing Street Striker’, a competition judged by Wayne
(Source: ACNielsen). Coca-Cola Zero was the out across all 500ml PET bottles. (over £50,000) at the Green Awards and Best out bottles of Coke. The ‘Coke Side of Life’ Rooney to find the nation’s most skilful street Things you didn’t know
trademark’s most significant launch and Waste & Recycling Project at the edie Awards messages were reinforced with two summer footballers with the final shown on Sky One. about Coca-Cola
innovation in the last 20 years and is Achievements for Environmental Excellence. campaigns: ‘Pemberton’, focusing on the
now worth £56.2 million (Source: As Coca-Cola remains at the pinnacle of heritage of Coca-Cola and ‘Intrinsics’, bringing
‘The Coke Side of Life’ are registered trademarks of The Coca-Cola Company.
ACNielsen w/e 17th January 2009). global brand recognition, the Company Recent Developments to life the taste and refreshment of an ice- The Coca-Cola Company markets
is able to utilise its relationship In 2009, Coca-Cola Great Britain celebrated cold Coca-Cola. more than 400 brands worldwide,
Product with consumers to make an impact the first anniversary of Coke Zone. This with 20 in the UK alone, providing
‘Coca-Cola’, ‘Coke’, ‘diet Coke’, ‘Coke Zero’, ‘Coca-Cola Zero’ and
There are three core products in beyond the soft drinks market. 2008 innovative website was developed to reward over one billion servings of sparkling
the Coca-Cola trilogy: Coca-Cola, saw Coca-Cola build on the success and engage with Coca-Cola trilogy drinkers as and still beverages every day.
introduced more than 100 years ago; of its ‘Talent from Trash’ initiative, rewarding well as attract a new generation of consumers
Coca-Cola has been an official
1886 1893 1915 1919 1984 2006 partner of the Olympic Games since
1928 – the longest running sports
Coca-Cola is The famous signature The Coca-Cola contour The business is sold diet Coke is launched Coca-Cola Zero sponsorship in history.
invented by John ‘flourish’ of Coca-Cola bottle, made from Georgia to Ernest Woodruff. In – the first brand becomes the third
Styth Pemberton, a is registered as a green glass, appears for 1923 his son becomes extension of Coca-Cola brand in the Coca-Cola
Coca-Cola was originally sold as a
pharmacist in Atlanta, trademark. By 1895, the first time. A unique president of the company, in Great Britain. family in Great Britain.
soda fountain drink – produced by
Georgia. Asa Candler Coca-Cola is available 3D trademark protects it declaring that Coca-Cola
mixing Coca-Cola syrup with
acquires the business in every US state. from a growing army “should always be within
in 1888. of imitators. an arm’s reach of desire”.
carbonated water.