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Coburn, G (2015). A Psychological Analysis of Behavioral
Consumerism: Advertising, Decision-Making, and its
Implications for Retailers. CMC Senior Theses. Retrieved from
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2
070&context=cmc_theses
Heinberg, R. (2014). The brief tragic reign of consumerism...
and the birth of a happy alternative. Fellowship, 78(1-3), 28-31.
Retrieved from Proquest Central from the Touro Library
Kostadinova, E. (2016). Sustainable Consumer Behavior:
Literature Overview. Economic Alternatives, 2, 224-234.
Retrieved from
http://www.unwe.bg/uploads/Alternatives/Elena_9_ALTERNAT
IVI_br2_2016-en.pdf
The RSA (2016). Frank Trentmann on Consumerism [Video
file]. Retrieved from
https://www.youtube.com/watch?v=BK036Fei1gI (22:26)
question 1. After reviewing the assigned materials, explore the
various advertizing, social and psychological factors that
contributed to the rise of consumerism in the 20th century
question 2 2a. After reviewing the assigned materials, elaborate
on 4 key recent psychology related research findings about
sustainable consumer behaviors.
2b. Compare and contrast the impact of consumerism versus
sustainable consumer behaviors in your own life. Please provide
specific examples.
Coburn, G (2015). A Psychological Analysis of Behavioral Consumerism.docx

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