The DIRECT coaching model focuses on helping clients direct their own destiny by aligning with their core values and beliefs. Through discovery, igniting passion, and self-empowerment, clients experience clarity and empowerment to create a purpose-driven new direction in life. The coaching process involves discovering one's purpose, igniting passion, revealing talents, empowering the mind, changing attitudes, and tracking progress.

1. KEYLIGHT COACHING
DIRECT Coaching Model

2. Discover
Ignite
Reveal
Empower
Change
Track
DIRECT
Coaching
Model
keylightcoaching.com
The Direct coaching model focus on the idea that people are capable of directing their
own destiny by making life choices that align with their core values and belief systems.
The model enables the coach and the coachee to form a partnership that is base on
trust, openness, honesty and respect.
Through the coaching process, coachee will experience a deep level of self discovery
and empowerment, which then leads to clarity of life goals and move towards change
and action. Coachee is enabled to create a new direction in life that is purpose driven.

3. Raise Awareness
• Discover your
purpose
• Ignite your passion
Make
Decisions
• Reveal your talents
• Empower your
mind
Modify
Behaviours
• Change your attitude
• Track your progress
keylightcoaching.com
Coaching principles

4. Discover
• Discover life purpose, identify centre of interests and values, and create vision
statement.
Ignite
• Ignite the passion within, anchor it with hope and courage, starts to get excited
about what the future will look like.
Reveal
• Recognise untapped talents and resourcefulness both internal and external. Identify
opportunities.
Empower
• Leverage off purpose, vision, passion, talent and resources; create a well thought
out plan to achieve desired goals.
Change
• Assess what needs to be changed to achieve the right outcome. Require certain
change in attitude or mindset.
Track
• Measure success by tracking progress, evaluate performance and put in place steps
to sustain the change.
keylightcoaching.com
Coaching process