If you're a coach or other service professional, you probably know that your online marketing will be easier and more successful when you identify a niche. In fact, choosing a niche is the first step to professional services marketing. But many service business owners find themselves stuck when they think about steps to choosing a niche. This short video shows you how.

1. “3 Ways A Coach Can
Identify A Profitable Market”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

2. Refine your target market to a niche.
WHO you help
WHAT challenges you help them with
WHY you are the best resource to help them conquer
these challenges
.

3. Method #1 Interview
At least 6 people
Open-Ended Questions
not “why” questions
No Sales

4. Method #2: Teleseminar/Webinar
Test the topic
Respond to questions
before the call
during the call
Caution: “Free” can be misleading.

5. Method #3: Evolution
Offer low-cost coaching to small audiences
Notice who responds
surprises?
expected demographic?
your reaction?

6. http://budurl.com/coachguidespecial