Coach Jason Drees - 3 ways to grow a business
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Coach Jason Drees presents "Jay Abraham's" 3 ways to grow your business.
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Coach Jason Drees - 3 ways to grow a business
- 1. Passion, Purpose, Achievement = Awesome JDRCoaching Presents: jasondrees.net
- 2. Passion, Purpose, Achievement = Awesome 7 Ways to increase the cost per transaction jasondrees.net
- 3. Passion, Purpose, Achievement = Awesome 1) Create add on, up sell opportunities jasondrees.net
- 4. Passion, Purpose, Achievement = Awesome 2) Increase the value of your product or service jasondrees.net
- 5. Passion, Purpose, Achievement = Awesome 3) Increase the value of working with your business jasondrees.net
- 6. Passion, Purpose, Achievement = Awesome 4) Price your products / services appropriately to their value jasondrees.net
- 7. Passion, Purpose, Achievement = Awesome 5) Include free videos, gifts, training that only you can offer jasondrees.net
- 8. Passion, Purpose, Achievement = Awesome 6) Create a maintenance or ongoing support offer jasondrees.net
- 9. Passion, Purpose, Achievement = Awesome 7) Create new products / services jasondrees.net
- 10. Passion, Purpose, Achievement = Awesome Next Video: • 7 ways to increase the frequency of client purchase • Crafting your USP: Unique Selling Proposition • Why hire a business coach? jasondrees.net
- 11. Passion, Purpose, Achievement = Awesome Jason Drees Results Coaching jasondrees.net coaching@jasondrees.net (916) 910-6541
Editor's Notes
- Create product bundles Bundle in higher margin products Use a lost leader to sell higher margin items Server the customer by providing the supporting products & services that go with the primary product / service Questions What add on & up sell products & services do you currently have? What product or service would you customer’s want to know about when purchasing your product / service?
- Provide instruction on how to use your products videos, training, coaching Include free products or services Ebook, list of resources, video If the lifetime value of a customer is greater than the cost of your products, give customer a product or service for free Questions: Is your sales team with the feature & benefit of all your products? Do you have a process or procedure in place to make sure customers are completely educated on your products / services? Survey your best clients to find what value they find in your products / services.
- Increase value thru specialization Who makes more generalists or specialists? Family doctors or plastic surgeons? Create a USP: Unique Selling Proposition Questions: What is the value of your business, beyond your products / services? What does your business know that other businesses do not?
- If the perceived product value isn't high enough, redefine your value statement Test different price points As price increases, so does the perceived value People do not buy products that are undervalued (they think something is wrong) Test pricing in different markets or target customer segments Questions: What are the reasons customers do not buy your products or services? What do they say? Do they understand the value of your products / services? Can all your employees articulate your products & services?
- Questions: What video would add more value to include with your products / services Are there add on products & services that you could include for free that would increase the “perceived value” of your products & services
- Create a ongoing service or support offer for your products / services Free lifetime maintenance Free configuration changes Free lifetime technical support Questions: Do your products / services require ongoing support, maintenance or tune ups? Would a monthly, quarterly, bi-annually or yearly check in be of value to your clients?
- Ask your customers, what other products / services they would like to see, then create them Give your loyal customers more products / services to buy from you Is there a product / service you can add to your portfolio that would add: More margin for your business More value to your customers Why have you not added it? What is the cost for adding it? What could you could you charge for your other products / services if you had this new product / service