2. About Trust Research Advisory, a leading research agency on Trust, has completed its Brand Trust survey in India for 2010. Challenges Absolute new company launching nationwide study on Brand Trust Unknown brand name Define uniqueness of study to TG
3. Initiate conversations related to ‘brand trust’ in online medium before the launch Initiate discussions on the importance of trust &‘brand trust’ among the target audience Direct traffic to the blog through the discussions Strategy
4. Suggestions Identify online forums where a vast number of marketers discuss key issues Seed the importance of ‘brand trust’ in the discussions Take quick bytes from the report and add it in the discussions along with the link to the blog Regularly update the blog with appropriate keywords
6. Facebook page Twitter Posting excerpts from ‘The Brand Trust Report, 2011’ and the images with the various CEOs to build trust in the brand name Updated the twitter account with main highlights from the book. The number of retweets took the message to a wider audience base
7. LinkedIn SlideShare Initiate discussions in the groups to create familiarity & inform people about the Brand Trust Report, 2011
8. The Blog The blog gave us a bigger platform to share the information in the book that would build trust and credibility in it
9. YouTube Periodic update of Youtube channel Updated the news clippings of the coverage Brand Trust Report received on various news channels. This in turn helped build credibility
10. Result Blog – thebrandtrustreport.wordpress.com ranked in the first page of Google search ‘Brand Trust Report, India Study 2011 now indexed in the instant search
11. Result Tweets got Retweeted by big names of the industry increasing the influence
12. Blog views crossed over 1000 in less than a month Youtube received 300 views Result
