6 Consulting

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Presentation from Netimperative Engagement through Social Media

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6 Consulting

  1. 1. Successfully tracked results for your Social Media Campaigns
  2. 2. 6Consulting A social media monitoring company and UK Radian6 partner <ul><li>Radian6 </li></ul><ul><ul><ul><ul><li>Sales </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Training </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Managed Service </li></ul></ul></ul></ul><ul><li>Metrix6 </li></ul><ul><ul><ul><ul><li>Reporting dashboard </li></ul></ul></ul></ul><ul><ul><ul><ul><li>NPS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sentiment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Departmental needs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Influencers </li></ul></ul></ul></ul>
  3. 3. A Tool to Listen! Collecting conversations that are happening right now! <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Video sharing sites </li></ul><ul><li>Image sharing sites </li></ul><ul><li>Mainstream news </li></ul><ul><li>Micro Media </li></ul><ul><li>Forums </li></ul><ul><li>Comments </li></ul>
  4. 4. Campaign Tracking A platform that has CRM properties to track activity <ul><li>Workflow tools </li></ul><ul><li>Project teams </li></ul><ul><li>Assign data for engagement </li></ul><ul><li>Bespoke data classification </li></ul><ul><li>Automatic audit trail </li></ul><ul><li>Realtime engagement </li></ul><ul><li>Statistically robust reports </li></ul>
  5. 5. Tracking Engagement So when you engage in conversation, what does this look like?
  6. 6. Output Detailed data classification will deliver nuggets to specific departments <ul><li>NPS (Net Promotor Score) </li></ul><ul><li>Sentiment </li></ul><ul><li>Important statistics </li></ul><ul><li>Conversations by department </li></ul><ul><li>Conversations by media type </li></ul><ul><li>Influencer identification </li></ul><ul><li>Engagement metric </li></ul>
  7. 7. <ul><li>NPS Measurement </li></ul><ul><li>Understanding 3 customer segments with engagement campaigns </li></ul><ul><li>Promotors </li></ul><ul><li>Passives </li></ul><ul><li>Detractors </li></ul><ul><li>Trending topics </li></ul><ul><li>Influencers </li></ul><ul><li>Platforms used </li></ul><ul><li>Rules of engagement </li></ul><ul><li>Creative support (agency) </li></ul><ul><li>Communications support </li></ul>
  8. 8. DELL DELL use Radian6 on a global basis
  9. 9. Kelloggs Kelloggs work with 6Consulting across Europe
  10. 10. <ul><li>Social profiling and Influencer mapping </li></ul><ul><li>Linking sales to social media </li></ul>Data Mapping and ROI Integrating influencer and customer data into your CRM system
  11. 11. “ Monitoring the social web allowed us to join the conversation in a completely relevant way,” Geoff Knox, Supervisor, Global Operations for DELL’s Community Team @6Consulting @Paul__Taylor

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