The document provides an overview of the rebranding of the TACI GROUP website. Key points include:
- The goal is to renew the brand image and reposition values to emphasize credibility.
- Energy and power are cornerstones but should be accompanied by human values like passion.
- The logo was updated by removing "Oil" to provide a more positive impression.
- Image research focused on representing energy, media, education and social activities.
- The header image uses an eagle to symbolize the group's energy and power from nature.
- Primary typefaces of Helvetica and Quicksand were selected for their contrasting styles.
- White is the dominant color to
This presentation summarizes the development of draft 5 of an inspirational advertising campaign, showing how it was inspired by example adverts and double page spreads. Key aspects that worked well included compelling photographs, well-constructed text, and effective layout matching the channel's style. Areas for improvement in earlier drafts included titles that didn't match content, separated text elements, dark photographs, and logo colors. The final draft was refined based on what worked best in examples.
This presentation summarizes the development of draft 5 of an inspirational advertising campaign, showing how it was inspired by example adverts and double page spreads. Key aspects that worked well included compelling photographs, well-constructed text, and effective layout matching the channel's style. Areas for improvement in earlier drafts included titles that didn't match content, separated text elements, dark photographs, and logo colors. The final draft was refined based on what worked best in examples.
The document provides an overview of the proposed rebranding of the TACI GROUP website. Key elements of the rebranding include renewing the image to emphasize credibility, using colors and elements to communicate seriousness and reliability, and highlighting core concepts of energy, power, and human values like passion. The proposed website layout focuses on simplicity and readability while highlighting the group's various activities through color. Sections include the homepage, pages for company information, products/services, management, news, environment, and careers. The overall aim is to create a strong, reliable brand identity through the rebranding and website.
Collaborative innovation in Luxottica: Idea.Lab Anna Li VecchiOpenKnowledge srl
Luxottica Group is a leading manufacturer and retailer of eyewear. It has over 130 countries, 11 plants, 45 brands, 7,000 stores and serves over 60 million customers. The company has 64,000 employees and has been operating for 50 years. It has a strong portfolio of house brands and licensed brands. It is a leader in optical and sun retail through stores like LensCrafters and Sunglass Hut. Luxottica has launched a Zero Waste initiative and Lux Idea Lab, a social innovation platform, to encourage employees to generate and evaluate ideas to improve sustainability. The platform aims to establish a collaborative culture of innovation within the company.
Red Peak conducted an experiment where they chained a fully loaded bicycle to a post in Manhattan for 365 days to see what would happen if you don't keep moving. They photographed it daily and created a video called "Lifecycle" that went viral globally. The video gained over a million views in a week and demonstrated that a simple idea told well can outperform big budget communications. It showed the power of content sharing and how creating shareable content that intrigues people can ignite widespread sharing on social media and increase search engine rankings. Red Peak created the project to maintain their creative momentum as an agency and be prepared with fresh ideas for clients.
Omdømmedagen 2009: Majken Shultz (Copenhagen Business School)Andreas Rødland
The document discusses the LEGO Group's journey to align its corporate brand identity. It went through cycles of stating its brand values and vision, reorganizing its structure and processes, involving stakeholders through initiatives like its Brand School, and integrating brand behavior globally and locally. This allowed it to balance elements like its culture, stakeholders' images, and strategic vision to revitalize its brand after financial difficulties in the late 1990s.
corporate rebranding and its effect on consumer attitudesLaurent Muzellec
This document summarizes a study that examines how changing a corporate name affects consumer perceptions of the corporation and its products. Specifically, it looks at how rebranding the Guinness corporation as Diageo impacted brand images. The study tested hypotheses about how significantly corporate and product brand images would vary depending on whether the name change was evolutionary or revolutionary. Survey results showed that a revolutionary name change (Guinness to Diageo) significantly affected corporate brand image but not product brand images. Additionally, when the corporate and product brands shared the same name, their images were interdependent and influenced each other. But when they had different names, as with Diageo and Guinness, their images became independent. The findings provide insights into managing
Croft, Leonard (Brand Identity Project)Leonard Croft
The document provides an overview of the brand identity project for Nu Breed Entertainment Media Group, including sections on the brand name, logo, corporate culture, mission statement, and tagline. The brand name "Nu Breed" represents the company's new business model embracing social media. The logo features the company name in bold with a crown and microphone symbols representing dominance and voice. The corporate culture focuses on innovation, creativity, and client participation. The mission is to exceed client expectations through creative impact. The tagline is "Be Apart Of A New Birth Of Excellence".
The document outlines plans for a new company called The Maxima Collective, including the brand name, logo, tagline, and corporate culture. The brand name honors the author's mother and means "greatest attainable value". The simple logo features a star in blue and gold colors. The tagline is "Excellence runs in our family". The company aims to empower artists, advocate for them ethically, and put relationships over profits.
The document describes Elephantik LLC, a design studio consisting of two people. It focuses on building relationships with clients and providing strategic marketing and creative brand services. They work with local, national, and international clients to create unique and imaginative work.
The document discusses how corporate reputation and the company behind brands have become increasingly important to consumers in today's transparent digital world. A study of consumers and executives in major markets found that:
1) Executives believe that a strong corporate brand is just as important as strong product brands because corporate reputation can benefit and add luster to product brands.
2) An overwhelming majority (87%) of executives agree that corporate brand is as important as product brands, primarily because the corporate reputation can benefit product quality and add to product brands, and secondarily because consumers care about the companies behind the brands they buy.
3) The study identified six new realities of corporate reputation, including that corporate reputation provides quality assurance for products
The document discusses e-branding, which refers to how a company presents itself online through its values, vision, and appearance. E-branding allows for direct customer relationships and can help with sales, loyalty, and reputation. Promoting an e-brand can be done through social media, websites, videos, and other online channels. The benefits include easier expansion and higher sales. E-branding is important for companies to connect with customers in the digital age.
Belle Arti Enterprises is a company focused on fine and performing arts that takes its name from the Italian Ministry of Cultural Heritage and Activities. The name Belle Arti is meant to convey the company's focus on arts while Enterprises signifies its commercial nature. The document discusses the brand identity elements of Belle Arti Enterprises including its name, logo, tagline, and compares it to other organization's logos.
Managing strategic alliances and channel partnersakolaa
1. Strategic alliances are voluntary partnerships between firms that collaborate to gain competitive advantages. They have become common as most large companies derive a significant portion of their business from alliances.
2. There are two main types of alliances - horizontal industry alliances between competitors, and vertical firm-level alliances along the supply chain. Alliances provide benefits like shared resources and costs, market access, and knowledge sharing.
3. Starbucks successfully utilized strategic alliances to expand internationally and develop new products. Through joint ventures and partnerships, Starbucks was able to rapidly grow its business and brand globally.
Haworth decided to build a new green headquarters called One Haworth Center (OHC) because its previous 30-year-old workspace lacked natural light, meeting spaces, adaptability, and alignment with sustainability goals. OHC was designed with sustainability in mind, featuring moveable walls to reduce construction waste, efforts to recycle materials, lighting and plants to reduce energy usage, and a green roof providing bird habitat. Haworth can measure the success of these environmental activities by tracking metrics like the amount of waste diverted from landfills, materials recycled, and reductions in energy consumption from lighting and cooling.
Intervento di Sergio Farrioli (Corporate Social Responsability e “Zero Waste Project“ Director di Luxottica Group) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
Millie Ward presented to the National Baptist Communicators Conference on April 19, 2013. The presentation was about branding an organization and then communicating that brand consistently through content across all channels.
The document provides guidance for businesses undergoing a brand refresh by sharing lessons and best practices from companies that have successfully rebranded. It profiles five companies - 500px, Bluewolf, Indiegogo, Olapic, and Fuze - that underwent rebrands for reasons such as a shift in market focus, merger of multiple brands, or need to differentiate from competitors. The case studies highlight the importance of thorough research, gathering input from customers and employees, and exploring many design concepts to develop an identity that effectively communicates a brand's story.
The document provides brand guidelines for OneGroup, outlining the company's new visual identity system including the logo, colors, fonts and proper usage. It introduces the new OneGroup brand and logo, describing its purpose to represent the company's diverse business units as a single, unified entity. It also establishes rules for consistently applying graphic elements, colors and fonts to promote OneGroup's image and position as a world-class organization comprised of complementary parts working towards a shared mission.
This document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
- AstraZeneca, formed from the merger of Astra and Zeneca, taking the initials "AZ" to represent their duality.
- BD (Becton Dickinson), which adopted the initials and a new symbol/logo to strengthen its corporate brand across diverse medical units.
- Silicon Graphics' (SGI) transition to an initials-only logo, which failed to fully distance it from its original name.
- Hewlett-Packard's spin-off Agilent Technologies and its "agile" name
The document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
1) The merger of Astra and Zeneca to form AstraZeneca, with their "AZ" logo suggesting a biochemical model.
2) Becton Dickinson's rebranding effort to unite their diverse medical units under a stronger corporate brand, adopting the initials "BD" as their new logo.
3) Several companies that spun off divisions, including Agilent Technologies from Hewlett-Packard and ON Semiconductor from Motorola.
4) Hyperion Solutions' adoption of a unique multicolored circle-H logo
The document provides an overview of the proposed rebranding of the TACI GROUP website. Key elements of the rebranding include renewing the image to emphasize credibility, using colors and elements to communicate seriousness and reliability, and highlighting core concepts of energy, power, and human values like passion. The proposed website layout focuses on simplicity and readability while highlighting the group's various activities through color. Sections include the homepage, pages for company information, products/services, management, news, environment, and careers. The overall aim is to create a strong, reliable brand identity through the rebranding and website.
Collaborative innovation in Luxottica: Idea.Lab Anna Li VecchiOpenKnowledge srl
Luxottica Group is a leading manufacturer and retailer of eyewear. It has over 130 countries, 11 plants, 45 brands, 7,000 stores and serves over 60 million customers. The company has 64,000 employees and has been operating for 50 years. It has a strong portfolio of house brands and licensed brands. It is a leader in optical and sun retail through stores like LensCrafters and Sunglass Hut. Luxottica has launched a Zero Waste initiative and Lux Idea Lab, a social innovation platform, to encourage employees to generate and evaluate ideas to improve sustainability. The platform aims to establish a collaborative culture of innovation within the company.
Red Peak conducted an experiment where they chained a fully loaded bicycle to a post in Manhattan for 365 days to see what would happen if you don't keep moving. They photographed it daily and created a video called "Lifecycle" that went viral globally. The video gained over a million views in a week and demonstrated that a simple idea told well can outperform big budget communications. It showed the power of content sharing and how creating shareable content that intrigues people can ignite widespread sharing on social media and increase search engine rankings. Red Peak created the project to maintain their creative momentum as an agency and be prepared with fresh ideas for clients.
Omdømmedagen 2009: Majken Shultz (Copenhagen Business School)Andreas Rødland
The document discusses the LEGO Group's journey to align its corporate brand identity. It went through cycles of stating its brand values and vision, reorganizing its structure and processes, involving stakeholders through initiatives like its Brand School, and integrating brand behavior globally and locally. This allowed it to balance elements like its culture, stakeholders' images, and strategic vision to revitalize its brand after financial difficulties in the late 1990s.
corporate rebranding and its effect on consumer attitudesLaurent Muzellec
This document summarizes a study that examines how changing a corporate name affects consumer perceptions of the corporation and its products. Specifically, it looks at how rebranding the Guinness corporation as Diageo impacted brand images. The study tested hypotheses about how significantly corporate and product brand images would vary depending on whether the name change was evolutionary or revolutionary. Survey results showed that a revolutionary name change (Guinness to Diageo) significantly affected corporate brand image but not product brand images. Additionally, when the corporate and product brands shared the same name, their images were interdependent and influenced each other. But when they had different names, as with Diageo and Guinness, their images became independent. The findings provide insights into managing
Croft, Leonard (Brand Identity Project)Leonard Croft
The document provides an overview of the brand identity project for Nu Breed Entertainment Media Group, including sections on the brand name, logo, corporate culture, mission statement, and tagline. The brand name "Nu Breed" represents the company's new business model embracing social media. The logo features the company name in bold with a crown and microphone symbols representing dominance and voice. The corporate culture focuses on innovation, creativity, and client participation. The mission is to exceed client expectations through creative impact. The tagline is "Be Apart Of A New Birth Of Excellence".
The document outlines plans for a new company called The Maxima Collective, including the brand name, logo, tagline, and corporate culture. The brand name honors the author's mother and means "greatest attainable value". The simple logo features a star in blue and gold colors. The tagline is "Excellence runs in our family". The company aims to empower artists, advocate for them ethically, and put relationships over profits.
The document describes Elephantik LLC, a design studio consisting of two people. It focuses on building relationships with clients and providing strategic marketing and creative brand services. They work with local, national, and international clients to create unique and imaginative work.
The document discusses how corporate reputation and the company behind brands have become increasingly important to consumers in today's transparent digital world. A study of consumers and executives in major markets found that:
1) Executives believe that a strong corporate brand is just as important as strong product brands because corporate reputation can benefit and add luster to product brands.
2) An overwhelming majority (87%) of executives agree that corporate brand is as important as product brands, primarily because the corporate reputation can benefit product quality and add to product brands, and secondarily because consumers care about the companies behind the brands they buy.
3) The study identified six new realities of corporate reputation, including that corporate reputation provides quality assurance for products
The document discusses e-branding, which refers to how a company presents itself online through its values, vision, and appearance. E-branding allows for direct customer relationships and can help with sales, loyalty, and reputation. Promoting an e-brand can be done through social media, websites, videos, and other online channels. The benefits include easier expansion and higher sales. E-branding is important for companies to connect with customers in the digital age.
Belle Arti Enterprises is a company focused on fine and performing arts that takes its name from the Italian Ministry of Cultural Heritage and Activities. The name Belle Arti is meant to convey the company's focus on arts while Enterprises signifies its commercial nature. The document discusses the brand identity elements of Belle Arti Enterprises including its name, logo, tagline, and compares it to other organization's logos.
Managing strategic alliances and channel partnersakolaa
1. Strategic alliances are voluntary partnerships between firms that collaborate to gain competitive advantages. They have become common as most large companies derive a significant portion of their business from alliances.
2. There are two main types of alliances - horizontal industry alliances between competitors, and vertical firm-level alliances along the supply chain. Alliances provide benefits like shared resources and costs, market access, and knowledge sharing.
3. Starbucks successfully utilized strategic alliances to expand internationally and develop new products. Through joint ventures and partnerships, Starbucks was able to rapidly grow its business and brand globally.
Haworth decided to build a new green headquarters called One Haworth Center (OHC) because its previous 30-year-old workspace lacked natural light, meeting spaces, adaptability, and alignment with sustainability goals. OHC was designed with sustainability in mind, featuring moveable walls to reduce construction waste, efforts to recycle materials, lighting and plants to reduce energy usage, and a green roof providing bird habitat. Haworth can measure the success of these environmental activities by tracking metrics like the amount of waste diverted from landfills, materials recycled, and reductions in energy consumption from lighting and cooling.
Intervento di Sergio Farrioli (Corporate Social Responsability e “Zero Waste Project“ Director di Luxottica Group) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
Millie Ward presented to the National Baptist Communicators Conference on April 19, 2013. The presentation was about branding an organization and then communicating that brand consistently through content across all channels.
The document provides guidance for businesses undergoing a brand refresh by sharing lessons and best practices from companies that have successfully rebranded. It profiles five companies - 500px, Bluewolf, Indiegogo, Olapic, and Fuze - that underwent rebrands for reasons such as a shift in market focus, merger of multiple brands, or need to differentiate from competitors. The case studies highlight the importance of thorough research, gathering input from customers and employees, and exploring many design concepts to develop an identity that effectively communicates a brand's story.
The document provides brand guidelines for OneGroup, outlining the company's new visual identity system including the logo, colors, fonts and proper usage. It introduces the new OneGroup brand and logo, describing its purpose to represent the company's diverse business units as a single, unified entity. It also establishes rules for consistently applying graphic elements, colors and fonts to promote OneGroup's image and position as a world-class organization comprised of complementary parts working towards a shared mission.
This document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
- AstraZeneca, formed from the merger of Astra and Zeneca, taking the initials "AZ" to represent their duality.
- BD (Becton Dickinson), which adopted the initials and a new symbol/logo to strengthen its corporate brand across diverse medical units.
- Silicon Graphics' (SGI) transition to an initials-only logo, which failed to fully distance it from its original name.
- Hewlett-Packard's spin-off Agilent Technologies and its "agile" name
The document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
1) The merger of Astra and Zeneca to form AstraZeneca, with their "AZ" logo suggesting a biochemical model.
2) Becton Dickinson's rebranding effort to unite their diverse medical units under a stronger corporate brand, adopting the initials "BD" as their new logo.
3) Several companies that spun off divisions, including Agilent Technologies from Hewlett-Packard and ON Semiconductor from Motorola.
4) Hyperion Solutions' adoption of a unique multicolored circle-H logo
Lab13 is a technology company that designs software solutions using advanced web and mobile technologies. It has over 3,000 clients and 40 professionals across 4 countries. Previously known as FAMA Consulting, Lab13 focuses on innovation, partnerships, and developing talent. Its strategy involves open source technologies, international expansion, and specialized vertical solutions. The management team has extensive experience in IT, finance, and marketing. Lab13 helps businesses innovate through consulting services and accelerates product development from idea to market.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
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20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
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Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Taci Group, a CMS Project
1. TACI GROUP
WEBSITE
9.11.2011
TACI GROUP WEBSITE
9.11.2011
2. TACI GROUP WEBSITE
INTRODUCTION
INTRODUCTION
The aim of the project is to renew the image of the brand with a view to repositioning
of values, bearing in mind that the main intent is to emphasize the Group’s credibility.
The arrangement of the elements and the choice of colors are based on the intent to
communicate to the users a Group’s picture serious and reliable.
A detailed study of the Group allowed us to extract the key concepts needed to the rebrand.
Energy and Power can certainly not be forgotten; they are the cornerstones on which the
corporation is based.
However, these features should be accompanied by purely human values such as, for
example, the Passion, to ensure that users perceive the brand as something close to them
A unique vision of the brand makes it appear static, boring and far from human nature;
instead, the possibility to bring out the different dimensions of it, allows the emergence of
a dynamic and multifaceted reality, characterized by activities appreciated by the users.
Our goal is to create, through the different dimensions of values, a strong
and reliable brand.
TACI GROUP WEBSITE
9.11.2011
4. TACI GROUP WEBSITE
LOGO DECLINATION
NAME: SMALL SHIFT,
BIG CHANGE.
According with the basic idea of “restructuring” and “reposition” the
associations linked to the group we decided to start from the main
G R O U P ingredient: the name.
The name is what decides the fate of the first meeting between
user an brand; so it’s needful that the ideas, transmitted by it, are
characterized positively.
HELVETICA NEUE
A small change, such as the elimination of the word “Oil” and,
therefore, the natural negative connotations associated with it, it
might be useful to provide a better picture of the group.
C0 C 100 C0
M 100 M0 M0
Y 100 Y 100 Y0
C0 C 65 C 50
G R O U P
G R O U P
TACI GROUP WEBSITE
9.11.2011
7. TACI GROUP WEBSITE
WEB RESEARCH
WEB RECOGNITION
We found the inspiration in the competitors and in those that we felt able to represent in a
especially emotional way the key-concepts of their brand.
TACI GROUP WEBSITE
9.11.2011
8. TACI GROUP WEBSITE
HEADER IMAGE RESEARCH
HEADER IMAGE RESEARCH
To find the key words and the image that express key concept in an emotional and non-trivial way,
we referred to competitors and corporations who, in our opinion, have succeeded in this opera.
TACI GROUP WEBSITE
9.11.2011
9. TACI GROUP WEBSITE
ACTIVITIES IMAGE RESEARCH
ENERGY MEDIA EDUCATION SOCIAL
ACTIVITIES IMAGE RESEARCH
Four different categories for four distinct interest’s areas of the Group. For each one we tried to
find the right name and the image that could best represent its meaning.
TACI GROUP WEBSITE
9.11.2011
11. TACI GROUP WEBSITE
HEADER
IMAGE: ENERGY AND PASSION THE CLAIM IMPROVES THE
FROM NATURE CONCEPT:
The image is what allows us to express in a more immediate way “More Energies. One Power.
the essence of the Group. Passion Creates Multicolored Points of View “
The energy of the Group arises from its origins and eagle is the Not only power. Lots of different energies, represented by group’s
symbol of them. The Power of a Group that keeps in mind the activities, allowing you to create one reality faceted and colored by
matter of respecting nature. the passion of people who work for it.
TACI GROUP WEBSITE
9.11.2011
12. TACI GROUP WEBSITE
ALTERNATIVE HEADERS
ALTERNATIVE HEADERS
First case we wanted to highlight the Group’s power and nature harmony; In second case,
we wanted to represent in a symbolic way creativity and passion concepts.
Likeness between the Nature’s energy and the Group’s power; the importance of the Hands that create and from which, through the passion, may arise the energy you need
environment remains in the foreground. for any activity.
TACI GROUP WEBSITE
9.11.2011
14. TACI GROUP WEBSITE
PRIMARY TYPEFACE
PRIMARY TYPEFACE Helvetica Quicksand
Helvetica is one of the most popular
typefaces of all time. We decide to use it in
contrast with Quicksand, a modern sans-
serif typeface smooth and rounded REGULAR BOOK
ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
BOLD BOLD
ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
TACI GROUP WEBSITE
9.11.2011
16. TACI GROUP WEBSITE
WEBSITE COLORS
WEBSITE MAIN COLORS
White is the protagonist of the scene; white to express quiet and simplicity,
white to dress of elegance and transparency, white to create the ideal environment
to communicate credibility and security.
Opposed but in complete harmony there are flashes of color; dynamism and vivacity
which allow to focus on core activities of the group and having them emerge
from the bright background.
#ABCB4F
#FFFFFF
#000000
#999999
#004B1D
#E30613
#E30613
#FF6418
#95519E
#00BFF3
TACI GROUP WEBSITE
9.11.2011
19. HOMEPAGE
A mix of simplicity and reliability, a blend of
tranquility and modernity.
We wanted that the Home Page was
minimal and institutional but, at the same
time, that gave the idea to move in a space
far-reaching, designed to put the user at
ease and wrap him with the tranquility
offered by the predominance of the color
white.
The resulting soft environment can
communicate indirectly the Group’s
credibility.
The group’s activities are highlighted by
different colors that are used, in addition
to attribute motion to the Home Page, to
recognize and identify the functional areas
of application.
Moreover, we couldn’t omit the links to the
major social networks; as well as being,
nowadays, the main communication and
content’s sharing channel, they even
represent a strong strategy of brand
awareness.
TACI GROUP WEBSITE
9.11.2011
20. SECOND PAGES:
COMPANY
In keeping with the style of the home page,
this pages also puts the focus on simplicity,
clarity and readability.
Exaustive and intuitive contents are simply
paged and well spaced.
We tried to give importance to contents
that, in our opinion, appear relevant to
better clear each section.
Every secondary page was designed with
creativity and originality in order to bring
out the characteristics and peculiarities of
each activity.
However, through a comparison with your
needs and your desires, we would surely
be able to put more accurately the content
design.
TACI GROUP WEBSITE
9.11.2011