This presentation summarizes the development of draft 5 of an inspirational advertising campaign, showing how it was inspired by example adverts and double page spreads. Key aspects that worked well included compelling photographs, well-constructed text, and effective layout matching the channel's style. Areas for improvement in earlier drafts included titles that didn't match content, separated text elements, dark photographs, and logo colors. The final draft was refined based on what worked best in examples.

1. This presentation is to show all of our
inspirational adverts and double page spread for
draft 5, and how we got into our final draft.

2. Our main inspirational idea.
This double page spread is very
effective because:
• The picture is very well
emphasised with the
meaning of the article
• Text is heavy but is well
constructed

3. Our draft 5 was mirrored in this inspirational
double page spread.
• Title didn’t work well at the same placement as
our inspiration
• We’ve tried to put the same format of text and
also to take the same colour layout.
WWW
• Composition of the picture
• Title matches with whole text
• Text layout
EBI
• Colour didn’t work
• Pulled quote is very separated
from whole text

4. Inspirational Adverts:
• Adverts came out as a series
• Same text and layout but
different picture
• Very effective because it gives a
taste of the documentary

5. Our draft 5 was mirrored in this inspirational
advert
• Very effective picture with connotations
matching the title
• Font style and layout is currently used by
channel 4.
WWW
• Composition of the picture
• Mise en scene (facial
expressions, costume)
• Text layout
• Options
EBI
• Picture was set on the dark
• Black logo should be white
• Shouldn’t have tick box