Elephantik Creative Presentation

We’re Elephantik LLC, a design studio that builds ‘big ideas’.
We’re a team of two that enjoys the creative process
and seeing our work come to life.

Our focus is on building unique relationships with our
clients; providing them with both strategic marketing and
brand-focused creative. We work with local, national, and
international clients. We’re looking to build new bridges and
create unique, imaginative work.

Email us today for new work

BRAND PROCESS
Elephantik’s Creative Process


BRANDING & DESIGN
Creative Case Studies


PIERCE MFG
Interactive History Section & Historical Timeline Slideshow

Challenge: Solution: Execution:
Pierce Manufacturing, a client of The Elephantik offered its art direction Created a 20-page interactive application, using
Atom Group (TAG), wanted to publicly and interactive design services the TR brand guidelines. Focused on design and
announce their 100th anniversary on while working directly with the functionality for the user interface. Designed
January 1st, 2013. To do this, they TAG information architecture and Navigatable PDFs and worked alongside the
wanted a publicity campaign that development teams to create a timeline testing development team.
included overhauling the existing and an updated history section that
History section of their website.. best showcased Pierce Manufacturing’s
100 years in business. We did this
while keeping in mind the challenge of
creating web-friendly content for the
desktop, iPad desktop devices. The
most unique aspect of this project was
being able to research and explore the
rich history that Pierce Manufacturing
has within the fire truck automotive
industry, and to apply that new found
knowledge to their History section. The
logic behind the timeline’s background
being a brick wall was to create an
atmosphere similar to that of a fire
department’s own wall of photography
and historical memorabilia.


BRANDING & INTERACTIVE


BARE NUTRITION
Website Design, Development, & Facebook Integration

To redesign and help promote the We architected and designed a tree of websites and The site launched in March 2011,
interactive presence for a health social media fan pages that both represented their as a fully customized WordPress
conscious beverage company. individual product brands, ( Chia/Vie & Recovery Brik ) site with a custom storefront, and
and the parent brand ( Bare Nutrition ). We worked in with a custom Facebook landing-
partnership with Miller Creative, using their created page. That Fan Page now has over
branding & packaging work for Bare Nutrition and 1k fans in 2012.
Chia/Vie as a basis for creating a visual language for
the user interface that felt fun, healthy, and uplifting.
For their e-commerce needs we designed and built a
custom e-commerce storefront into the site that con-
nected to several sub brand sites and to their social
media fan page on Facebook. Additionally, we focused
on reaching out to Bare Nutrition’s fan base through
social media by: creating a user-generated photo gal-
lery on the Bare Nutrition site, a ‘person of the month’
section, and a Facebook landing page.


BARE NUTRITION & CHIA VIE.com
Interactive Site Architecture & Design


THOMSON REUTERS
thompsonreuters-GRF ( Global Roles Framework )

To create an interactive Created a large-scale Created a 20-page interactive
site for TR managers to web-site with information application, using the TR
give roles to employees, driven .pdf guides. brand guidelines. Focused on
and to guide their Elephantik created the design and functionality for
employee’s career paths. architecture, and the UX the user interface. Designed
which had an overwhelm- Navigatable PDFs and
ingly positive response worked alongside the testing
from their built-in review development team.
website software.


BRANDING QUESTIONAIRE


ASHCROFT GROUP
Multiple Law Firms Brand Identity Systems

To create a parent brand We solved this unique We created an identity,
and consistent secondary branding problem by brand style guide,
branded groups. creating an original type collateral set.
family that could be used
for secondary brands.


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McINTOSH LABS
Brand Guidelines, Brand Analysis, Competitor Brand Analysis

McIntosh Labs is a top of To Solve this challenge We solved this unique set
the line audio equipment we had to dig deeper and of challenges by creating 3
manufacturer, but their discover all of their documents, a current brand
current brand is facing current challenges, and analysis, a competitor brand
many challenges including we offered them strategic analysis and a set of brand
social media branding in- suggestions for the future. guidelines.
consistencies, packaging
design, and web design.


CONTENTS MENU SOCIAL MEDIA PRODUCT BRAND INTERACTIVE MARKETING PALETTE TYPOGRAPHY CONCLUSIONS

SOCIAL MEDIA

McIntosh Brand Usage 7 McIntosh Brand Usage 8
Gold with World Icon Full Color Green with World Icon 3 color

Facebook Duplicate Pages & Different Brand Usages Brand Usages in Social Content
We discovered while viewing the McIntosh Labs Facebook Fan Page that there are two duplicate McIntosh Lab Whether you are making your next post on Facebook or Twitter, making a title
Accounts with different brand identity usages, one being gold with gradients and another just a name. slide for Youtube, or posting pictures to your photo gallery, all brand content
We recommend capturing the duplicate accounts and consolidating fans, and if not possible, requesting the you have on the web should be consistent with basic brand standards.
duplicate pages be taken down to consolidate the fan members. Even photos of of events showcasing brand usages should all be in line with
the same brand guidelines you are showcasing on the web. The number of
brand usages is ideally no more than 3-4 in the same campaign. Any more
than that confuses the viewer and the brand’s messaging.

3


BRAND
PRODUCT BRANDING

IDENTITY
Turntable, Amplifiers, and Color Palette Clues Usage of the Globe Mark
While most of the brand executions were identitical throughout the products, one or two were unique. And I think the usage of the globe mark on some of the products such as this power module do make
they raised some strong questions about the future brand color palette and brand usages. The strong cyan sense, as the surface of the power module is huge and empty without any information and therefore
blue of the McIntosh Power Output is consistent with the wire packaging, and it looks nice. And the teal it is a good idea to cover it with a brand mark. But I think you could keep the brand simpler by living
green works as a highlight or when it is dominant as it is on the turntable. But when combined together as is without the globe altogether. And doing something more attractive such as a raised metal embossed
the case in the of the world McIntosh lock-up it looks like all of the elements: white, teal-green, and cyan are McIntosh brand identity across the surface of the power module without the globe mark.
competing. McIntosh is readable, but the world icon seems unnecessary style comes off dated or vintage.
The color pallette that was taken from these three items above are the primary brand colors of your entire Why Ditch the Globe?
brand’s palette. What is missing from this that you have elsewhere used gold. Gold does not live harmoni-

AUDIT
Conceptually it does not add anything by having a globe around the type, and it can even be a de-
ously in this palette with the strong vibrant green. traction from your brand by being viewed as generic. You are competing globally yes, but your roots
are in the USA and you make your products here. And that is something that differentiates you from
your competition. You are one of the last ‘Made in America’ brands in high end stereo equipment and
that is an assett to some consumers. American brands are growing too: Chrysler, and Lincoln (Ford),
Abercrombie & Fitch, and more.
9


CONCLUSIONS
Actions/Scope of work:

A STUDY OF ALL IDENTITY USAGES FOR MCINTOSH LABS Create A Brand Style Guide ( next project )
With the goal to represent all of the brand, simplify the number of brand usages,

CREATED // 6.16.2012
and clearly defines the brand color palette, brand-lock-ups, and typography usages.

remove Duplicate Websites
Work with your internal legal department to challenge the Intellectual Property ownership of a few of the questionable website domains such

as mcintoshaudio.com, and on Facebook report the pages that are not your own that are duplicates. On Twitter if you do not own that second
account take the necessary steps to closing the Twitter account down.

Build An Authorized Mcintosh Brand Identity & Webkit
Give your dealers the ability to defend your brand by proudly representing that they are authorized dealers. You give them access to do so on
their front doors with stickers, you need a web kit as well.

Your next Website Should be 100% responsive or ipad friendly
You cannot rely on PDFs to be viewed on iPads ( images dont load ), nor can you expect a website that is not ipad friendly to be accessible in-
store to view all of your online products. We suggest to build an iPad friendly responsive website that lists all of your products in one catalog.

This website should include a more comprehensive marketing/blog portion that works as a PR engine for both Facebook, Twitter, and Youtube.
An alternative way of doing this is building an iPad application for your product catalog, however this is potentially a waste of resources as

you need to overhaul your current website as well. And if you properly build your website you will eliminate the need for an application.

Build Campaigns that live Across the Board
You have a nice headline ‘Live Your Music’, let it live across your social media presences, point of sale posters, brochures, and in your next
advertising campaign. We would be thrilled to be a part of art directing and strategically planning this campaign.

optimize Your Social Media engagement
Twitter is not just for tweeting, its for retweets and expsoure. For that to happen you need to write content that connects, and is something
worth sharing with peoples friends and their peers. Get artists/musicians whom work with you to create Youtube friendly content or a single
song for download for a short time from the McintoshLabs Facebook fanpage. Work with your PR team internally and externally to further
push your outreach. And in the meanwhile bring your next campaign to your Twitter background presence.

21

The Brand Identity Audit
This document proved to give reference to the current state of the McIntosh brand across, packaging, web design,
social media, intellectual property infringements, and various other locations. The overall goal was to point out
brand weaknesses, and areas such in advertising that they could gain from making big changes.


Elephantik Creative Presentation

Elephantik Creative Presentation

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