The document outlines plans for a new company called The Maxima Collective, including the brand name, logo, tagline, and corporate culture. The brand name honors the author's mother and means "greatest attainable value". The simple logo features a star in blue and gold colors. The tagline is "Excellence runs in our family". The company aims to empower artists, advocate for them ethically, and put relationships over profits.
I've used this presentation across a range of audiences, and it works pretty well all the time. I've tried to cover here the entire CI process, particularly with its linkages to business strategy.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Corporate identity branding is no longer just for big corporations. It has become essential for small businesses if they want to remain competitive in today’s market. Your business has a brand which is essentially the image that you want to project to the public. Corporate identity is the visual representation of your company brand and helps to distinguish you from your competition.
I've used this presentation across a range of audiences, and it works pretty well all the time. I've tried to cover here the entire CI process, particularly with its linkages to business strategy.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Corporate identity branding is no longer just for big corporations. It has become essential for small businesses if they want to remain competitive in today’s market. Your business has a brand which is essentially the image that you want to project to the public. Corporate identity is the visual representation of your company brand and helps to distinguish you from your competition.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
The way people do business is changing. The new customer is interested in the ideals you present to the world.
What has been the evolution of company strategies over time? What changes have occurred in the meanings of brands and strategies?
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
_7 OTT App Builders to Support the Development of Your Video Applications_.pdfMega P
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
Follow us on: Pinterest
Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Mangham dawn brand identity guide
1. Running Head: BRAND IDENTITY GUIDE 1
Brand Identity Guide
Dawn T. Mangham
BSB
August 19, 2012
Mangham73@fullsail.edu
2. BRAND IDENTITY GUIDE 2
Brand Name
Admittedly, when the course started, I had no given much thought to a
company name or brand name. As the weeks have progressed and the
importance of branding has been demonstrated, it has become apparent that I
needed to revisit this component of my business. For week one’s assignment, I
chose Mangham Management because it was simple. It did not require any real
thought. However, I am looking to change the name I previously submitted to The
Maxima Collective. That being stated, this change is tentative.
The backstory for this name is two-fold. The first aspect of the name is to
honor my mother. Her name was Maxima. The second aspect is what the word
maxima means. Merriam Webster (2012) defines maxima as “the greatest
quantity or value attainable or attained”, the plural of the word maximum (para.
1). I chose the word collective because my company will be a group of people
interconnected by purpose and driven by vision. It will be a body of people
working collectively to empower our clients.
This name actually falls in the suggestive category of trademarks. This
name, as Hoosear and Evans (n.d.) state, “makes no direct reference to the
product itself or to any component, characteristic, feature, or ingredient of the
product” (p. 2). The name does not immediately convey what the company does.
However, the connection to the name lies in the concept that The Maxima
Collective will provide services that help clients reach their greatest attainable
value.
3. BRAND IDENTITY GUIDE 3
Finally, the company name is protectable according to the information
search on the USPTO.gov site. Additionally, the domain name is available
(GoDaddy.com, 2012). Unfortunately, an alternative domain for a shortened
version of the company name, The MC, is not. This shortened version seemed
like a clever play on the concept of MCs commonly referred to in music.
Logo
The Maxima Collective logo, while relatively simple, reflects the heights
that the company would like to take its clients’ careers to. The logo is constructed
of a star with one side bearing a golden color with the other lines dark blue, the
company name and tagline beneath in dark blue. This simple color palette does
not distract and draw the eye in too many directions. It keeps a very elegant
form. This elegance is something that The Maxima Collective wishes to keep.
This logo is successful because it speaks to the concept of greatness and
high-mindedness. It actually gives the person viewing it the feeling of ideals. This
message is very concise. However, as is intended, it does not readily expose the
products and services that the company offers. This aspect is intentional for two
reasons. First, it does not pigeon-hold the company to a specific type of client.
Second, it rouses a curiosity in most people to inquire. If a business card is
placed into someone’s hand bearing the logo, it is likely that they will have the
question, “what do you do?” This opens the door for further dialogue.
4. BRAND IDENTITY GUIDE 4
Tagline
“Excellence runs in our family” is the tentative tagline for The Maxima
Collective. This tagline is symbolic of several things. The first is that the company
operates under the premise that clients should be treated with the consideration
of family, fairly and ethically. The Maxima Collective wants to stand as an
advocate for our clients in the way that a family member would, fervently.
Second, The Maxima Collective is devoting our efforts to helping our clients
reach their greatest success and excel.
Based on the categories presented, this tagline is descriptive. It conveys
the brand’s promise. Further, it should speak to customers and clients because it
sets an expectation for the level of service they will get by doing business with
The Maxima Collective. Additionally, it should convey that once they partner with
the company they are a part of the family from whom excellence is expected.
5. BRAND IDENTITY GUIDE 5
Corporate Culture
As previously stated, The Maxima Collective is a company that wishes to
aid and empower emerging artists in their quests for success. To this end, the
company has several important objectives that will be the foundation of its
corporate culture. One objective is to advocate for clients to receive fair and
ethical representation. Our focus is to protect artists from being taken advantage
of by a morally bankrupt system. A second objective is to empower clients by
providing accurate information. Our commitment is to be forthcoming with the
information that people need to make the best decision. A third, and final,
objective is to put relationships over profits. Our desire is to convey to our clients
that they are a priority.
To carry out these objectives, The Maxima Collective will implement three
main practices. The Maxima Collective will maintain an open, transparent
business operation, keeping detailed accounts of all business done on clients’
behalves and conferring with clients about all decisions that affect their careers.
The Maxima Collective will maintain a staff that display concern for putting the
clients’ needs above momentary gain and that staff will be regularly evaluated on
their performance by client reviews. The Maxima Collective will also host periodic
events that bring staff and clients together to foster dialogue and gain new
perspectives.
Mantra
The Maxima Collectives mantra is “Relationships before profits”. The
company wishes to impart on its staff and clients that with an excellent product,
6. BRAND IDENTITY GUIDE 6
dedicated work ethic, and positive disposition profits will come. The company’s
focus is to treat everyone with the respect and decency that one would extend to
a member of their own family. Doing this, the company will build a reputation that
goes against the image that most people have of artist management.
While this mantra speaks heavily to The Maxima Collective’s employees, it
is a mantra that translates just as easily to clients. It speaks to the desire that
people have to be treated with respected and dignity. This mantra is concise and
memorable and demonstrates the promise that The Maxima Collective makes to
each client it represents. Finally, it challenges every member of the company to
selflessly approach their work.
Product Mock-up
7. BRAND IDENTITY GUIDE 7
Competitive Brand Analysis
The following logos are from three business competitors. These logos are
very succinct. The are basically comprised of the initials of the company or the
company name. The only logo with any complexity is the RecThisCity logo with
has the company name laid over a city. These logos do not necessarily give
great insight to what the companies do. One would have to do a little research to
find out what services the companies offer and what genres of music they
represent.
None of the companies had a clear mission statement. Each, though,
appears to be determined to offer competent artist management to their client
base. Additionally, none of the companies had a tagline. However, RecThisCity
Management (2012) conveys the initiative of “finding the truest, most talented
artists and producers” in the Hip Hop genre (para. 1). The company boasts a
smaller team that can dedicate itself to the success of its clients.
This is very similar to what The Maxima Collective wishes to offer.
However, The Maxima Collective will not be limited by genre or size. The concept
of The Maxima Collective is to offer a personalized approach to career
development regardless of company size and across many genres of music.
Therefore, the vision is for the client and the company to reach an unparalleled
level of excellence.
Competitor Logos.
8. BRAND IDENTITY GUIDE 8
(Union Entertainment Group, 2010)
(Chief Music Management,
2012)
(RecThisCity Management, 2012)
9. BRAND IDENTITY GUIDE 9
References
Chief Music Management. (2012). About. Retrieved from
http://chiefmusicmanagement.com/
GoDaddy.com. (2012). Domain search. Retrieved from http://godaddy.com
Hoosear, J. V., & Evans, J. (n.d.). Pursuing strong brand. Retrieved from
http://www.iam-magazine.com
Merriam Webster. (2012). Maxima-definition. Retrieved from http://www.merriam
-webster.com/dictionary/maxima
RecThisCity Management. (2010). Hip-Hop Management. Retrieved from
http://www.recthiscity.com/
Union Entertainment Group. (2010). About. Retrieved from
http://www.ueginc.com/about
US Patent and Trademark Office. (2012). Trademark search. Retrieved from
http://uspto.gov