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This document discusses inbound marketing and content marketing. It explains that inbound marketing focuses on promoting products and services to interested audiences through targeted methods like blogging, social media, and pay-per-click advertising. These approaches are more cost-effective and engaging than traditional outbound marketing tactics. The document defines content marketing as creating and distributing valuable content to attract and retain a clearly defined audience to ultimately drive customer action. Examples of effective content marketing include getting people to subscribe to or buy content and share it with others.
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cmd-Introduction-weekI-09072015
- 1. INTRODUCTION Content Marketing &Distribution SAE JAKARTA - 09.07.2015 - Week I by Noor Kamil
- 4. WHY WE NEEDIT? Because Traditional (Outbound) Marketing it's very "Old School", become invasive and ineffective.
- 5. OUTBOUND MARKETING • a‘loud’ one-sided conversation, hope the message will reach far out • Popular methods such as television commercials, newspaper ads, radio, direct mail and pamphlets • Expensive • Low Impact INBOUND MARKETING • promotes product/service to a crowd that has already expressed their interest in the same or similar products. (Targeted Market) • It is a conversation. • Examples are blogging, social media promotions, public speaking and PPC (Pay Per Click). • Cost Effective • Efficacy OUTBOND VS INBOUND MARKETING
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- 10. CONTENT MARKETING means: "Contentmarketing is a strategic marketing approach focused on creating & distributing valuable, relevant, & consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action" Source: http://contentmarketinginstitute.com/ Proven Content Marketing: – Subscribe/Buy your content – Share it with others
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- 13. Any Question? please do...&let's have a Chat
Editor's Notes
- #5 Cold-calling. Junk mail. Spam e-mails. Television commercials. Traditional outbound marketing techniques are notorious for being invasive and ineffective. So how can you reach your audience and show them the value of your product or service?
- #6 Outbond Marketing: - to a very large crowd among which, some are his customers or potential customers. This is what I refer to as the “Yelling at random people” style of marketing. - Outbound marketing is considered ‘traditional advertising. - However, those annoying pop-ups are also examples for outbound marketing as these methods use the same tactics. Inbound Marketing: - Arguably, inbound marketing is a new marketing opportunity for businesses. ’
- #8 Selling What The Customers Want You Are Not Overwhelming – People ‘hate’ advertisements Creating Contents + Distribution Communication Lifecycle Marketing Personalization Multi Channel Integration
- #11 Content Marketing adalah sebuah tehnik marketing berupa penciptaan dan pendistribusian konten/isi yang relevan dan bermanfaat dengan maksud untuk menarik, mendapatkan, dan menjalin hubungan dengan target audience tertentu. Tujuan akhirnya adalah menarik minat konsumen untuk membeli produk kita.” – Joe Pulizzi,Content MarketingInstitute dan pengarang buku Get Content, Get Customers Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Content Marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. Content Marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.