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Clusters as Tool to Increase
Regional Innovation Potential
& Regional Attractiveness
Presentation by Julia Roelofsen
 Partner & Advisor in InnoPraxis
International Ltd. – consulting company,
specialised in innovation systems
development – international examples in
presentation
 4 years in different positions in technology
park Technopolis – practical understanding
of hi-tech companies, regional development
& clustering
 Originally from St. Petersburg, Russia. Now
live in Helsinki, Frankfurt & St. Petersburg.
Content
 Analyzing Regional Innovation
Potential
 Defining Clusters, Synergies & Actions
for Cluster Development Program
 Using Clusters to Increase
Regional Innovation Potential &
Regional Attractiveness
Why Today Clusters Should
Support Innovations?
Clustering as Part of Regional
Business Environment
Clustering as Part of Innovation
Business Environment
 Innovation is exploited competence-
based competitive advantage.
 Innovation is a result of interaction
between organizations and people.
 Clusters promote interaction and as
result facilitate new ideas, drive
innovations, open up new
opportunities.
Business
incubators
Regional & cluster
development programs
Support of
growing companies
1 – Innovation System
Potential – Analysing
Legislation
R&D
Funding models
Public
support
5-8 years 3-5 years on-going
STP infrastructure
& services
Education
Analyzing Regional Innovation
System
2 – Willingness to Utilise
& Develop Potential –
Joint Vision & Promotion
Understanding Bottlenecks –
Setting Priorities
Competitive
Level
Which Clusters to Support? On
What Areas to Concentrate Limited
Resources?
Identifying Target Clusters
 Statistics on strongest local industries
 Interview companies, educational & state
organisations
 People with industry experience
Anchor Company
Partners & Other
Companies
Service Companies
Technology Providers
Collaboration Institutes &
Specific to Cluster Authorities
Electronics Environment
Logistics
Understand Synergies Between
Clusters
Electronics Environment
Logistics
Case Vantaa, Finland
International
Center
Electronics
Forum
Wellness
Forum
Logistics
Round
Table
Vantaa
Wellness
Center
Electria
Pilot Factory
Logistics
Centre of
Expertise
HVAC
centre
RFid Lab
Case Cyprus
WATER
TourismAgriculture
Brewery
Case Botswana
WATER
Mining (Diamonds)
Cattle breeding
& Agriculture
ICT
Tourism
Bio-tech (HIV)
Transport
Energy
Environment
ICT
Oil & Gas
ChemistryAgriculture
Case Kazakhstan
Case Tyumen, Russia
Oil&Gas Mining
Transport
Energy
ICT
Ecology
Forestry
Oil&Gas Mining Forestry
Transport
Energy
Environment
ICT
Case Tyumen, Russia
How in Practice to Utilize Cluster
Development Programs for Regional
Economic Growth?
Clusters Generating Innovations
Cluster Development
Programs
Innovation
Support Activities
New
Companies
Retention &
development
of companies
Innovation Support Activities
 Funding and infrastructure for joint R&D
projects
 Discovery of business ideas
 Innovation infrastructure as innovation
centers, business incubators, technology
parks
 Support of patenting
 Support of product development
 Funding for start-up companies
 Innovation and business training
 Innovation and business consulting
Attraction of Companies
Cluster Development Programs
Regional Positioning
& Marketing
Attraction of
companies
Retention &
development
of companies
Regional Positioning & Promotion
 Positioning on the
international level.
 Benchmarking on
international level.
 Where are target
companies?
Regional Promotion
Joint Vision Goals Tasks
Communication Plan
Why?
Who?
What?
How?
When?
By whom?
Results Evaluation
Where are target
companies?
What is our message to
different target groups?
Exhibition? Ads?
Communication dep. or
communication manager? What
is the budget?
Communication Channels
1. Media Communications
2. Direct Marketing
3. Participating in External Events
(Exhibitions, Seminars & Conferences)
4. Organizing Seminars & Events
5. Joining International Networks
6. Advertising
7. Internet Marketing
Attraction of Companies
What kind of companies
 Size is not all! Possess unique technology,
niche market leader
 Companies that outsource and network a lot
 Fast growing companies
 Companies looking for innovative companies
to merge
 Big changes happening in their field / their
businesses
 They want to be in region for image
purposes
You Can Offer
Offering
 Regional image – to be surrounded by same
kind of companies
 Business opportunities inside cluster programs
 For SMEs chance to collaborate with anchor
companies
 For anchor companies access to innovative
SMEs
 Collaboration opportunities with other
companies and public sector
 Support (e.g. funding)
 Saving costs (e.g. shared labs)
 Business support services
Summary of Presentation
Analyze
Regional
Innovation
Potential
Develop
Business
Environment
Cluster
Development
Programs
Funding models,
Legislation,
Infrastructure,
R&D, Education
Support
Innovations
Regional
Promotion
Thank you for attention!
Questions? Comments?
Julia Roelofsen
julia@innopraxis.fi
Tel: +358 40 559 4070
InnoPraxis International Ltd.
Technopolis Innopoli, Espoo, Finland
www.innopraxis.fi, mail@innopraxis.fi

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Clusters as tool to increase regional attractiveness

  • 1. Clusters as Tool to Increase Regional Innovation Potential & Regional Attractiveness
  • 2. Presentation by Julia Roelofsen  Partner & Advisor in InnoPraxis International Ltd. – consulting company, specialised in innovation systems development – international examples in presentation  4 years in different positions in technology park Technopolis – practical understanding of hi-tech companies, regional development & clustering  Originally from St. Petersburg, Russia. Now live in Helsinki, Frankfurt & St. Petersburg.
  • 3. Content  Analyzing Regional Innovation Potential  Defining Clusters, Synergies & Actions for Cluster Development Program  Using Clusters to Increase Regional Innovation Potential & Regional Attractiveness
  • 4. Why Today Clusters Should Support Innovations?
  • 5. Clustering as Part of Regional Business Environment
  • 6. Clustering as Part of Innovation Business Environment  Innovation is exploited competence- based competitive advantage.  Innovation is a result of interaction between organizations and people.  Clusters promote interaction and as result facilitate new ideas, drive innovations, open up new opportunities.
  • 7. Business incubators Regional & cluster development programs Support of growing companies 1 – Innovation System Potential – Analysing Legislation R&D Funding models Public support 5-8 years 3-5 years on-going STP infrastructure & services Education Analyzing Regional Innovation System 2 – Willingness to Utilise & Develop Potential – Joint Vision & Promotion
  • 8. Understanding Bottlenecks – Setting Priorities Competitive Level
  • 9. Which Clusters to Support? On What Areas to Concentrate Limited Resources?
  • 10. Identifying Target Clusters  Statistics on strongest local industries  Interview companies, educational & state organisations  People with industry experience Anchor Company Partners & Other Companies Service Companies Technology Providers Collaboration Institutes & Specific to Cluster Authorities
  • 12. Electronics Environment Logistics Case Vantaa, Finland International Center Electronics Forum Wellness Forum Logistics Round Table Vantaa Wellness Center Electria Pilot Factory Logistics Centre of Expertise HVAC centre RFid Lab
  • 14. Case Botswana WATER Mining (Diamonds) Cattle breeding & Agriculture ICT Tourism Bio-tech (HIV)
  • 16. Case Tyumen, Russia Oil&Gas Mining Transport Energy ICT Ecology Forestry
  • 18. How in Practice to Utilize Cluster Development Programs for Regional Economic Growth?
  • 19. Clusters Generating Innovations Cluster Development Programs Innovation Support Activities New Companies Retention & development of companies
  • 20. Innovation Support Activities  Funding and infrastructure for joint R&D projects  Discovery of business ideas  Innovation infrastructure as innovation centers, business incubators, technology parks  Support of patenting  Support of product development  Funding for start-up companies  Innovation and business training  Innovation and business consulting
  • 21. Attraction of Companies Cluster Development Programs Regional Positioning & Marketing Attraction of companies Retention & development of companies
  • 22. Regional Positioning & Promotion  Positioning on the international level.  Benchmarking on international level.  Where are target companies?
  • 23. Regional Promotion Joint Vision Goals Tasks Communication Plan Why? Who? What? How? When? By whom? Results Evaluation Where are target companies? What is our message to different target groups? Exhibition? Ads? Communication dep. or communication manager? What is the budget?
  • 24. Communication Channels 1. Media Communications 2. Direct Marketing 3. Participating in External Events (Exhibitions, Seminars & Conferences) 4. Organizing Seminars & Events 5. Joining International Networks 6. Advertising 7. Internet Marketing
  • 25. Attraction of Companies What kind of companies  Size is not all! Possess unique technology, niche market leader  Companies that outsource and network a lot  Fast growing companies  Companies looking for innovative companies to merge  Big changes happening in their field / their businesses  They want to be in region for image purposes
  • 26. You Can Offer Offering  Regional image – to be surrounded by same kind of companies  Business opportunities inside cluster programs  For SMEs chance to collaborate with anchor companies  For anchor companies access to innovative SMEs  Collaboration opportunities with other companies and public sector  Support (e.g. funding)  Saving costs (e.g. shared labs)  Business support services
  • 27. Summary of Presentation Analyze Regional Innovation Potential Develop Business Environment Cluster Development Programs Funding models, Legislation, Infrastructure, R&D, Education Support Innovations Regional Promotion
  • 28. Thank you for attention! Questions? Comments? Julia Roelofsen julia@innopraxis.fi Tel: +358 40 559 4070 InnoPraxis International Ltd. Technopolis Innopoli, Espoo, Finland www.innopraxis.fi, mail@innopraxis.fi