The document discusses innovation culture at the regional and company level. It defines innovation culture as an environment where people can explore and express their creativity and business skills. At the regional level, innovation culture can attract innovative enterprises by creating an appealing living environment. At the company level, innovation culture depends on managers' competencies, motivations, and behaviors that support the innovation process. The document also outlines a 7-year, 7 million euro national program in Latvia to strengthen regional innovation culture through various educational and business support initiatives.

1. Model of the Entrepreneurship Motivation and Innovation Culture programme 22 March 2007 Valdis Avotiņš, Agnese Griņeviča, LIAA Rene Tõnnisson & Wolfgang Drechsler, Tartu

2. New products and technologies Risk capital scheme Shared laboratories Training, consultancies 2004-2006 Strand III support Business incubators Pre-Seed TTOs & LiOs Competency Centres Risk Capital Qualified personnel New product scheme Innovation- System Created Monitoring System PPP Concept Foresight Operational Programme 2007-2013 Inno-Culture Skills Centre Techo-consultancies TI – VCF scheme Need analysis Riga NIP Business Angel networks EU networks

3. Culture Usually culture is understood as a diversity of values, norms and traditions which are reflected as common value of tools and environment of creative process. Culture always has been supposed as a result of people’s activity. It is fulfilling the role of society’s social memory and provides connection of centuries and continuity of generations values. In the economic aspect the term of culture is used quite recently. First of all, as common understanding of industrial relationships inside of collective economic subject (company). It’s possible to describe the stable employees relationships with the culture of business administration in the company with the goal to elaborate and define the decisions about effective use of limited resources in the production.

4. Innovation Culture An entrepreneurship and innovation culture means an environment where people can explore and express their creative, innovative and business acumen. It is an environment whereby entrepreneurs and innovators are the norm in society rather than an exception. The management of Innovation culture is defined by the elaboration of the Innovation strategy in the company together with access to all the necessary analytical information.

5. Innovation culture in the company Components which describes the innovation competence of managers and are related to their professional knowledge and experience during the innovation processes in the company; Motivation for value , which describes the motivating power of innovatin culture – common sense of demand factors, values, motives and stereotypes, which encourages the manager to implement the particular model of behavoiur during the innovation in the company. This level reflects the manager’s personal motivation. Behaviour , which includes all practical managerial activities in all innovation elaboration and implementation phases. It’s possible to divide the particular terms “entrepreneur” and “intrapreneur”. The entrepreneur is a person who establishes and run the new private business – company, while the intrepreneur is a person who starts new activities in the company owned by others.

6. 1. INNOVATION AND EXISTING CULTURE (especially regional / local) as it exists 2. CULTURE FOR INNOVATION in the sense of an innovation conducive climate within a certain location (“innovation milieu”) 3. INNOVATION CULTURE in the sense of an innovation-conducive habit or system or best practise within a given company Innovation & Culture

7. Market defficiences Lack of a visible, open enterprise culture; Lack of National and individual self-confidence; Lack of coherent, cohesive national vision in relation to entrepreneurship, innovation, and enterprise culture; Poor understanding of enterprise in civil and public sectors; Low Risk taking ; Low levels of R & D; Training for enterprise not developed; Emigration of youth and educated workforce to other economies; Low levels of partnership

8. Only external barriers

9. Assimmmetry of information (308 firms intervied) RIS Latvia, 2003

10. Share of i n n ovat ive firms, % , 2002-2004 17,5% innovative firms gave 42,3% of total turnover in 2004 Only 4,7% product innovative Only 3,5% high-tech in manufacturing

11. Competitive companies R&D performance in business sector shows positive pace Intramural R&D in business sector by research type, EUR mill. Source: Central Statistics Bureau, 2006.

12. Two policies Encouraging phase Birth phase Start phase After-start phase (upon 42 months) Growth management phase Entrepreneurship policy Promotion of new innovative SMEs policy

13. Division of business education in Education system in Finland Business values and attitude Business related knowledge Business and management knowledge Pre-schools High schools Universities Vocational education Life-long learning

14. Lujo Brentano 1844-1931

15. “ When I climbed out of the boat that had brought us back … to Naples, and gave to one of the boys lying on the pavement my briefcase to carry, he shook his head with the words: I have already eaten!” (Brentano)

16. Mistakes come from lack of experiences and experiences come from mistakes

17. WHAT ARE INNOVATIONS AND HOW DO THEY WORK? because at least for a time, the novelty that marks the innovation makes it impossible for competitors to get “into the action” AND WHAT PROPELS INNOVATION? INNOVATIONS ARE NOT INVENTIONS innovation is an economic term innovation is lucrative The ENTREPRENEUR in search of a SHORT-TERM MONOPOLY, which only an innovation - except if there are laws to the contrary - provides Innovations are new products, processes, or distribution or financing mechanisms that are succesfully brought into the economic process (market)

18. But this is just half of the story... There are innovations that are only good for the entrepreneur, and there are innovations that are also good for state, society, and economy. And while entrepreneurship is nice as such, the interest for the state side and regions lies in promoting it in precisely those areas that have a “snowball effect” to produce a general increase in production and wealth.

19. not so much, or not only, about creating an innovation-friendly culture, but to create a set of innovation incentives which are in line with the existing culture! Therefore, the question or challenge implied in asking about regional innovation culture is

20. Regional culture can ATTRACT innovation: During economic globalization, which is marked by a divorce of value-addition and physical product, life remains “real” and must be lived. Thus, to attract innovative business, as or more important than tax advantages etc. may be LIVING ENVIRONMENT and quality of life for the innovators and their families… … which are partially cultural, partially infrastructural, partially natural (landscape and climate ), but they ARE promotable and should be a focus of any regional innovation strategy.

21. Tartu Software Micro Cluster There are about 50 software companies who are employing about 1000 software engineers in Tartu Skype thought that it is a good place to recruit new people But people did not want to move so it was forced to set up an software developement office in Tartu, which became catalyst for most succesful Cluster Initiative in Estonia

22. Therefore i t is actually one of the best strategies for a region that wants to attract innovative enterprises and entrepreneurs to create an environment in which those people feel happy and actually want to live.

23. The basic description 7 years programme 2007 - 2013 The budget needed is 7 MEUR; National programme Part contracted out (50-70%) Potential applicants – universities, local governments, NGOs, TTOs involving private intermediates

24. The main objectives To increase local interest and involvement in Education and Research as a source for innovation; To promote conductive climate for innovation in Latvia; To increase investment in R&D and Innovation at both regional and national levels; To use available resources to support and attract young highly skilled professionals to strengthen Latvia’s innovative capacity; To create a new and dynamic culture to existing companies.

25. Short term goals To promote an enterprise culture though educational programmes and competitions at each of the three levels of education; To develop a greater understanding of the importance of enterprise creation among public and civil servants; To assist the formation and sustained development of high potential start up businesses; To put infrastructure in place to support enterprise creation.

26. Regional innovation days Innovation circus PR campaign Internet Info – News Self Assessment tools, handbook Innovation Award: Best innovative firm Best innovative product Best article in mass media ~1.0 MEUR (Regular monitoring) Entrepreneurial education schools Students’ business trainings Business plan competitions Pre-seed pilot facility Support to pre-incubators Investment readiness for researchers and engineers Masterclass programme Train – trainers approach ~3.5 MEUR (potential entrepreneurs surveys) Creativity as a part of work Learn technology approach Best practices & championing Empower employees to take initiative Promote investment in R&D IPR legal platform Promote training culture Promote innovation bonus systems in companies Design pilot project SAP promotion ~2.0 MEUR (need analysis/ intrapreneurs surveys) Awareness building Entrepreneurship Existing SME

27. Outputs of the programme Number of enterprise courses delivered , persons engaged in training and skills development programmes (i.e. Investment readiness, Masterclass, Self-assessment tools & other short studies ) promotional activities undertaken such as articles in newspapers, magazines, Interviews in TV, radio, presentations in relevant seminars, conferences, workshops enterprise competitions organised ( Competition on Innovation prize ) innovation awards organised , marketing plans of future entrepreneurs designed , business plans created , enterprises supported / created ( Competition of Youth innovative business ideas ) student firms created ( Innovation and Marketing training for students ) enterprise awareness programmes for public and civil servants organised ( Best practices ) Lean technology approach promoted (value concepts, productivity, efficiency, sales, new products introduced etc.) MIDDLE term target : 200; FINAL target : 500 events MIDDLE term target : 1000; FINAL target : 3000 enterprises approached

28. Beneficiaries Private sector: manufacturing companies and the ones providing services Public sector: governmental institutions, local authorities, NGOs “ Support infrastructure”: business incubators, technology incubators, technology transfer contact points, universities etc. Society: potential entrepreneurs

29. Benefits from the programme More innovative and high growth start-up businesses in knowledge and technological based industries More innovation and creativity in existing industries More “intrapreneurs” More focus on Global market opportunities More productive and competitive enterprises More high value job opportunities for graduates More spin-out enterprises from research projects Closer linkages be tw een industry and Universities.

30. Selection criteria Need for financial support; Value for money; A bility to reach programme and measure objectives; Spillovers generated jump of high effectiveness ; Cost effectiveness; Potential to reposition of attitudes Impact on Regional Development Skills and experience

31. Pre-seed Facility Programme Model

32. Early Stage Finance Availability in Latvia The early stage equity market for knowledge based start ups in Latvia suffers from: lack of investor ready projects the dimension of the market, not big enough to allow proper risk pooling the perception of the risk/profit ratio by the operators, due to the lack of specialization (and consequent asymmetry of information) and to the dimension of the market the difficulties of way out Existing equity gap (“valley of death”) between idea and investor ready business plan

33. Role of State in Early Stage Existing equity gap between idea and investor ready business plan Private investors not interested State needs to interfere Public sector funding Private sector funding Commercial financing Pre-commercial financing Basic R&D Applied R&D Pre-seed Seed Start-up Expansion

34. Role of Pre-seed Facility Applied and basic R&D Idea with comm. value Entrepreneurship education, training Idea stimulation / business idea formulation Market analysis Product Protection Development Value Competition cooperation Business plan Dev. plans Market plan Organisation plan Financial plan Prospect Licensing IPR Commercial protection Marketing Royalty agreement License to existing company Forming new start-up Funding Equity registration Incubator company Operational company Real estate Incubator Premises Industrial networks Basic daily services Professional services Asset management Early stage Seed capital Risk capital Competent management Technology Transfer System Innovation Culture and Entrepreneurship Motivation Education Outflow of Master, PhD Fiscal incentive environment Business culture Social attitudes Understanding of failures Greenhouses Business labs Pre-analysis IPS fund Seed fund Business and Technology Incubators Pre Seed fund

35. Pre-seed Facility Model Operated by private service management company 6 year programme Initially 3 year pilot phase 4 month x 300 EUR  1200 EUR On average 3000 EUR On average 1500 EUR Fellowship and mentoring: For researchers and research groups For engineers in companies Expert consultation : Consultations with selected specialists/experts Voucher to participate: For participation in training courses and seminars Promotion and awareness building of the programme

36. Innovation Culture is thus not about having more technological innovations

37. ... but it is about the right attitude and understanding how to make best out of innovations in your specific situation

38. P ē rses iela 2, R i ga, LV 1442, Latvia Phone: +371 70394 1 0 Fax: +371 7039401 E-mail: valdis.avotins @ liaa . gov . lv http://www.liaa.gov.lv Thank You for attention!