How content analytics can be brought into research. The presentation was given as a webinar for the IE Business school where John Griffiths is a visiting professor.It features examples of the use of Purefold transmedia as a research methodology and the use of demographic replicator research bots. Part of the Cloud of Knowing project
CSforum2011 London Marko Hurst-ProveContentValueWIKOLO
This is my talk fro CSforum 2011 London. I've updated a couple slides to make it easier for those who didn't hear me speak follow along. The Worksheet is the companion to this presentation, but you can work off of the screenshot in the deck as well.
As always please send me any questions, I had only 40 mins for the talk so I covered a lot of material
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
My presentation from J.Boye 2011 on enterprise content strategy. I need to change the conversation of CS being editorial focused and take a look at what I see in the enterprise space.
This presentation hopes to illuminate how Search, Content Strategy, Information Architecture, User Experience, Interaction Design can break down silos to take back relevance. Because, in the end, we, the people, should be the arbiters of experience, not machines and certainly not math.
Presentation from Mini UPA Boston 2011.
Analysis of online activity (analytics) has growing attention in the work of user experience design. How do we know when our findings are actionable answers and when they serve as refined questions begging for further exploration through qualitative user research? Can you really learn about your users through analytics?
This presentation will demystify web analytics, addressing common misconceptions. Through tips and examples of tactical applications of free tools and web analytics data in a ‘UX friendly’ context, this session will show that analytics can be an efficient tool for gaining rapid insight into user behavior and improving the value of our designs. We will explore ways to recognize findings that demand further investigation.
CSforum2011 London Marko Hurst-ProveContentValueWIKOLO
This is my talk fro CSforum 2011 London. I've updated a couple slides to make it easier for those who didn't hear me speak follow along. The Worksheet is the companion to this presentation, but you can work off of the screenshot in the deck as well.
As always please send me any questions, I had only 40 mins for the talk so I covered a lot of material
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
My presentation from J.Boye 2011 on enterprise content strategy. I need to change the conversation of CS being editorial focused and take a look at what I see in the enterprise space.
This presentation hopes to illuminate how Search, Content Strategy, Information Architecture, User Experience, Interaction Design can break down silos to take back relevance. Because, in the end, we, the people, should be the arbiters of experience, not machines and certainly not math.
Presentation from Mini UPA Boston 2011.
Analysis of online activity (analytics) has growing attention in the work of user experience design. How do we know when our findings are actionable answers and when they serve as refined questions begging for further exploration through qualitative user research? Can you really learn about your users through analytics?
This presentation will demystify web analytics, addressing common misconceptions. Through tips and examples of tactical applications of free tools and web analytics data in a ‘UX friendly’ context, this session will show that analytics can be an efficient tool for gaining rapid insight into user behavior and improving the value of our designs. We will explore ways to recognize findings that demand further investigation.
How to start your own incredibleurope cell for kickstarting creative and soci...John Griffiths
a workshop run at IncrediblEurope 2011 an annual gathering of business angels. entrepreneurs and creative people to kick start creative startups in Europe to keep competitve with the US and Asia. The workshop was designed to evaluate/measure what had worked at the conference and to equip and enable delegates to start their own seed groups when they got home.. So its also useful (I hope) for explaining simply how social entrepreneurship works
London in Prague: John Griffiths Planning toolsJohn Griffiths
London in Prague event at which John Griffiths presented a technique for creating insights without doign research first, a tool for crowdsourcing the interent to learn about new markets. With several other communications planning tools
What's the point of creativity in Direct MarketingJohn Griffiths
The application of behavioural economics and herd theory to direct marketing with examples. Given to the Marketing in Direct Conference in Bucharest Sept 8th 2010
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Cloud of Knowing MRS 2010 conference slides - the award winning paperJohn Griffiths
The actual presentation I gave at the Market Research Society conference 2010. There is an earlier preview uploaded here on slideshare from I think the Cloud 2 meetup when I did a dummy run in front of the group. The presentation was shortlisted for best presentation and won best new thinking the last time the award was given funnily enough
The growth of Artificial Intelligence (AI) is leading to transformation in our workplaces. Professor Klaus Schwab of the World Economic Forum is calling this change The Fourth Industrial Revolution. There are mixed predictions about AI and automation: some people see a reduction in the need for some jobs while predicting an increase in others. There is no doubt AI is changing the nature of work and learning.
In this presentation you’ll get an insider’s view into--
- Some of the jargon behind the technologies e.g. what data scientists mean when they talk about ‘training a model’
- How AI is being used in L&D today to gain insights and automate learning
- Why you should be looking to use chatbots in your learning programs
- How to get started with recommendation engines
- What the issues and challenges are using AI in learning.
- Even if you aren’t a technical person you will get an understanding of leading edge technologies by attending this webinar.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
How to start your own incredibleurope cell for kickstarting creative and soci...John Griffiths
a workshop run at IncrediblEurope 2011 an annual gathering of business angels. entrepreneurs and creative people to kick start creative startups in Europe to keep competitve with the US and Asia. The workshop was designed to evaluate/measure what had worked at the conference and to equip and enable delegates to start their own seed groups when they got home.. So its also useful (I hope) for explaining simply how social entrepreneurship works
London in Prague: John Griffiths Planning toolsJohn Griffiths
London in Prague event at which John Griffiths presented a technique for creating insights without doign research first, a tool for crowdsourcing the interent to learn about new markets. With several other communications planning tools
What's the point of creativity in Direct MarketingJohn Griffiths
The application of behavioural economics and herd theory to direct marketing with examples. Given to the Marketing in Direct Conference in Bucharest Sept 8th 2010
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Cloud of Knowing MRS 2010 conference slides - the award winning paperJohn Griffiths
The actual presentation I gave at the Market Research Society conference 2010. There is an earlier preview uploaded here on slideshare from I think the Cloud 2 meetup when I did a dummy run in front of the group. The presentation was shortlisted for best presentation and won best new thinking the last time the award was given funnily enough
The growth of Artificial Intelligence (AI) is leading to transformation in our workplaces. Professor Klaus Schwab of the World Economic Forum is calling this change The Fourth Industrial Revolution. There are mixed predictions about AI and automation: some people see a reduction in the need for some jobs while predicting an increase in others. There is no doubt AI is changing the nature of work and learning.
In this presentation you’ll get an insider’s view into--
- Some of the jargon behind the technologies e.g. what data scientists mean when they talk about ‘training a model’
- How AI is being used in L&D today to gain insights and automate learning
- Why you should be looking to use chatbots in your learning programs
- How to get started with recommendation engines
- What the issues and challenges are using AI in learning.
- Even if you aren’t a technical person you will get an understanding of leading edge technologies by attending this webinar.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
Cloud1: the set up for the Cloud of Knowing project in 2009John Griffiths
the first deck in the Cloud series for a meeting called Cloud1. This presentation lays down the principles for the open source Cloud of Knowing project. Chris Arning presented a deck about the semantic web. There were 4 of us who went! It was an inauspicious start for a group which drew in some seriously bright people and got asked some fundamental questions. There was no budget, no confidentiality clause. Any presentation made was put on a webjam so anyone could see it. That's how the project began.
my pecha kucha at the inaugural Research Liberation Front meeting on Brighton seafront in 2007. 20 slides 20 seconds per slide. And the slides advance by themselves. RLF was set up to challenge the status quo in research. We caused a stir when we called ourselves a fringe event at the national Market Research Society event. Noses were put out of join but within 3 years we were credited with changing the content of the conference for good. This presentation is about how research throws away respondents being environmentally irresponsible. And suggests alternatives. The evening was a blast!
Starting with my first experience of direct marketing managing my own band (of brothers!) and explaining why direct marketing may be expensive but almost always makes you money with reference to award winning DM campaigns from round the world. Given at the inaugural Romania in Direct event - called My kingdom for a horse - that explains the predominance of horse imagery!
presented at Cloud 5 Feb 2011 - open source meet about content analytics and market research. Argues that online data may be more usefully interpreted as if it was purely behavioural or contextual rather than as content. The earliest presentation where I talk about the failure of research to properly address context - something I write about regularly in 2012
Trainspotting - content analytics and online researchJohn Griffiths
presented on newMR webinar in Feb 2011 - this argues that content analytics needs to frame by theme (the train) before analysing individual carriages (keywords) - related to the cloud of knowing open source project - this brings together discourse analysis and online data
Through the looking glass - using client organisations to amplify research le...John Griffiths
presented to AMSRS 2012 conference in Sydney Sept 2011 - using the Alice in Wonderland theme - role of researchers in facilitating the market 'conversation' between marketers and customers, (or in getting out of the way!)
Co creation and client participation John Griffiths newMRJohn Griffiths
presented at newMR webinar in July 2012 as an attempt to balance power relations in cocreation - currently tipped too far towards client control where clients abstain from participatimg but still expect customers to do their bit
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Cloudof Knowing
1. The Cloud of Knowing content analytics and the future of market research John Griffiths Planning Above and Beyond Jan 20 th
2.
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4. Redrawing the lines around research Will research advance to include content? Or will research retreat and become a specialism? the guys who do Interviews..
9. So can online research help? Online survey panels Online focus groups Face to face/CATI surveys Offline discussion/ Focus groups Research Communities { } { } Open platforms Eg FB group
12. Purefold: open source co-created transmedia film director story ‘ seeds’ RSS feeds gather raw content Friendfeed hopper Visitors /linkers grade and link to other Web content storylines amplified Brand owners sponsor & create characters storylines Output put into production Ridley Scott Assoc/Ag 8
15. Demographic replicators: Research bots ‘ Wefeelfine’ emotional wrapper DGR Felix text bot twitter posterous friendfeed network Analysis of others who share bot tastes Comments/ retweets of those who dialogue with the bot Findings aggregated with other bots
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17. What is Felix? A projective device for researchers to reframe research questions? A dynamic sample/panel which can be observed and with which the researcher can interact A lure/decoy for drawing out customer response
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19. Past the sample/content bottleneck Sample Content Quant & Qual research keep sample and content questions separate Inability to control sample is what makes web content analysis problematic Sampling is literal: 20 male, works in local govt, lives in London
20. Computing has a similar bottleneck Instructions/data Memory/CPU
Online Research is a horseless carriage which looks a lot like offline research. It hasn’t really started to take on unique forms which are suited to the internet.
Ridley Scott Associates – directors came up with short film stories – the concept being that these would be co-created with web content – funded by brand sponsorship and would be a collaboration between commercial storytellers the film industry, the content of the web, and brands creating entertainment which allowed them to dialogue with their customers. A trans media concept – using the creative commons – copyright free content anyone could write stories, make films or hyper documents as part of this collaboration. Take script ideas and put them into a wiki Using RSS feeds to collect story seeds and to feed them into a friendfeed forum where visitors would grade them, link to other content or bring in their own. Extended to storyline characters, set design. The shaped stories were then presented to brand sponsors who could work branded entertainment story lines, characters and themes into them.
Data gathered by RSS feed – research participants who go out tagging relevant content. So finding more relevant data. Other research participants who grade what comes through the friend feed/wiki. Analysis and grading carried out by research professionals. How does this look as a hybrid research methodology? Sampling? Yes getting selection and explanation from respondents? Yes - This broadens out the ORC online research community to something much richer where participants play a much more active part. And the richness comes from the data flowing through – less pressure on moderating and surveys of the internal community. Recognisably a research hybrid – with a similar cost structure as ORCs.
Going deeper. Demographic replicators – living samples who represent a quantitative sample whose blogging tweeting is gathered in real time. Who respond to live questions. Who have been aggregated to research sample criteria. But who may not even know that they are a subject for research. Demographic replicators also incorporate other forms of data GPS, potentially spending data, media consumption. So represent an aggregation of actual engagement and behavioural data. So still fulfilling sampling criteria but now a weird combination of machine and human. Still recognisable as research but becoming more abstract.
Research needs to establish 2 things –who and what – what they are and what they think, what they feel, how they behave In quant sampling questions at the end of surveys- used for analysis but not for content. For qual sampling questions are asked during recruitment – using profile questionnaire. Sampling not only distinct but kept separate. Rule is that you can’t use the same piece of data to identify the participant (who) and as evidence of their opinion (what) – the strain of keeping them separate is preventing research from using data when it is not possible to identify who it is who has produced the material. Secondly sampling is to be literal. As far as possible year, demographics and usage are to be verified. By the word of the research respondent.
This is analogous to the development of the computer when instructions and data used to be on 2 different media card based knitting machine. Alan Turing whose papers conceptualised the computer and Van Neuman who separated out the storing of data from the processing of data – turing’s concept allowed instructions and data to be in the same medium. Van Neuman introduced a bottleneck because processors cost so much more than memory. So programmes were stored and put through a CPU. That bottleneck is still with us today. I suggest that the separate identification of the sample from the content is a similar bottleneck which is preventing research from going any further.
Sampling – first probabilistic and using a tagging system to tag content either sample or thematic content tags. Cookies already in usage for identifying webusers. Once we have overcome the bottleneck. There is no reason why we shouldn’t identify content first and then use cookies/sampling tags to eliminate all the content which is off sample. Now this starts to make available to us the riches of the web in realtime searchengines and google profile.
Will research go this route? At present this is not allowed. Vested interest in not going this route makes it unlikely. Qualitative researchers functioning rather like portrait painters in the 19 th century – not immediately displaced by the invention of photography but increasingly irrelevant as it became possible for people to take their own photos – not as good but much quicker and much more cost effective. Quantitative research has colonised the internet with a close analogue of what offline surveys have offered as a successful industrial model of data collection. The fact that online panels have become discredited so quickly is a sign the drawbacks of offline surveys were simply imported without being addressed – artificial, overly structured, measuring themselves rather than capturing reliable insightful claims of customer behaviour.
I hope it does for the sake of research. Because research has a great future following customers. This is where CRM is going without the data warehouses. Research methodologies badly needed where customer data is being aggregated and marketing decisions being made client side. If research doesn’t make this jump then it risks being demoted to a specialism. If you don’t know ask the customer. When more and more customer decision making is made without the customer.
Parting shot. As lines of demarcation are redrawn around companies it is possible that customers become just another stakeholder group with whom client companies are continually in dialogue and they won’t call it research any more. When I started my career within a week I was attending meetings at which the most senior marketing people were present. If we don’t broaden research to include content analytics it won’t stop clients anlysisng content as part of decision support. They may just not ask us to do it for them. So a junior researcher in 2013 (30 years after I started) may see rather less of the marketing director.