my pecha kucha at the inaugural Research Liberation Front meeting on Brighton seafront in 2007. 20 slides 20 seconds per slide. And the slides advance by themselves. RLF was set up to challenge the status quo in research. We caused a stir when we called ourselves a fringe event at the national Market Research Society event. Noses were put out of join but within 3 years we were credited with changing the content of the conference for good. This presentation is about how research throws away respondents being environmentally irresponsible. And suggests alternatives. The evening was a blast!
A response to the christian britain debateJohn Griffiths
Britain is not actually a Christian country, and attaching the label of "Christian" to policies, people, and the country does not make them truly Christian. To understand what it means to be Christian, one should look to those who follow the life and teachings of Jesus Christ in their words and actions, not whether they use the label itself.
Cloud1: the set up for the Cloud of Knowing project in 2009John Griffiths
the first deck in the Cloud series for a meeting called Cloud1. This presentation lays down the principles for the open source Cloud of Knowing project. Chris Arning presented a deck about the semantic web. There were 4 of us who went! It was an inauspicious start for a group which drew in some seriously bright people and got asked some fundamental questions. There was no budget, no confidentiality clause. Any presentation made was put on a webjam so anyone could see it. That's how the project began.
Cloud of Knowing MRS 2010 conference slides - the award winning paperJohn Griffiths
The actual presentation I gave at the Market Research Society conference 2010. There is an earlier preview uploaded here on slideshare from I think the Cloud 2 meetup when I did a dummy run in front of the group. The presentation was shortlisted for best presentation and won best new thinking the last time the award was given funnily enough
Opportunity formation, stakeholder management and the role of personal and bu...Mario Morello
An exploration into the notions of opportunity formation, networks and stakeholder management in moderate and extreme digital entrepreneurship.
Share this presentation if you liked it and get in touch with any suggestions to continue, expand and evolve the research exploringdigital@gmail.com
Full presentation can be found here http://bit.ly/digitalentrepreneurship-full
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
First.Transitions.News.Insights.Vol.17.Iss.2Russ Jones
This document discusses strategies for using technology effectively during career transitions. It provides advice from Michaelene George of First Transitions, who has over 25 years of experience in career coaching. She notes that technology is a useful tool for research, but should be used alongside in-person networking and personalized coaching. First Transitions teaches participants to use tools like CareerShift and LinkedIn to research organizations and contacts, but emphasizes avoiding getting distracted by excessive online activity. The key is striking a balance between technology and high-touch human interaction during a job search.
A response to the christian britain debateJohn Griffiths
Britain is not actually a Christian country, and attaching the label of "Christian" to policies, people, and the country does not make them truly Christian. To understand what it means to be Christian, one should look to those who follow the life and teachings of Jesus Christ in their words and actions, not whether they use the label itself.
Cloud1: the set up for the Cloud of Knowing project in 2009John Griffiths
the first deck in the Cloud series for a meeting called Cloud1. This presentation lays down the principles for the open source Cloud of Knowing project. Chris Arning presented a deck about the semantic web. There were 4 of us who went! It was an inauspicious start for a group which drew in some seriously bright people and got asked some fundamental questions. There was no budget, no confidentiality clause. Any presentation made was put on a webjam so anyone could see it. That's how the project began.
Cloud of Knowing MRS 2010 conference slides - the award winning paperJohn Griffiths
The actual presentation I gave at the Market Research Society conference 2010. There is an earlier preview uploaded here on slideshare from I think the Cloud 2 meetup when I did a dummy run in front of the group. The presentation was shortlisted for best presentation and won best new thinking the last time the award was given funnily enough
Opportunity formation, stakeholder management and the role of personal and bu...Mario Morello
An exploration into the notions of opportunity formation, networks and stakeholder management in moderate and extreme digital entrepreneurship.
Share this presentation if you liked it and get in touch with any suggestions to continue, expand and evolve the research exploringdigital@gmail.com
Full presentation can be found here http://bit.ly/digitalentrepreneurship-full
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
First.Transitions.News.Insights.Vol.17.Iss.2Russ Jones
This document discusses strategies for using technology effectively during career transitions. It provides advice from Michaelene George of First Transitions, who has over 25 years of experience in career coaching. She notes that technology is a useful tool for research, but should be used alongside in-person networking and personalized coaching. First Transitions teaches participants to use tools like CareerShift and LinkedIn to research organizations and contacts, but emphasizes avoiding getting distracted by excessive online activity. The key is striking a balance between technology and high-touch human interaction during a job search.
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
Commercial Marketing Thinking for Government MarketingStephen Dann
This document discusses how government social marketing campaigns can learn from commercial marketing practices. It recommends (1) talking directly to the target audience to understand their needs and perspectives, (2) making specific offers to appeal to their self-interest rather than just promoting "health", and (3) being willing to change or improve offers based on audience feedback rather than forcing compliance through legislation. The document advocates applying marketing frameworks like targeting different audience segments and building trust and commitment through reciprocal relationships rather than "cheating" by enforcing compliance.
Focused on social media strategies and effective ways to monitor success for your non-profit or change-focused organization. Christopher Berry, Group Director of Marketing Science at Critical Mass will speak on practical social analytics.
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...Dana Gardner
Transcript of a discussion on how data analysis services startup BlueLabs in Washington, helps presidential campaigns better know and engage with potential voters.
London in Prague: John Griffiths Planning toolsJohn Griffiths
London in Prague event at which John Griffiths presented a technique for creating insights without doign research first, a tool for crowdsourcing the interent to learn about new markets. With several other communications planning tools
IODA - The Promise & Perils of Narrative ResearchChris Fletcher
The document discusses measuring the impact of an organizational development program at a consulting firm. It outlines the discovery process used, including document review, interviews, an international program review, and workshops. Data was collected using a narrative capture method based on Kirkpatrick and Brinkerhoff frameworks to evaluate how well the training programs helped staff develop the necessary skills and achieved the organization's goals.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
The document discusses challenges and strategies for effectively disseminating risk information to different target audiences. It addresses myths around passive dissemination and the need for active engagement of users. Key questions are asked around understanding target users, conducting user research, selecting appropriate dissemination modes and channels, and ensuring information is accessible, findable and in usable formats. Effective visualization of data for different users also remains a challenge.
The future of market research in heatlhcare - EphMRA presentationRoss Taylor
An exploration of a potential future for market research and social listening in the healthcare industry as technology advances and behaviours change ever more rapidly.
The document discusses how collaboration in the workplace can be improved. It finds that while collaboration is instinctively understood, many do not know how to demonstrate its business value. Research with HR and L&D practitioners revealed that organizations focusing on collaborative learning saw higher take-up of other learning interventions, engagement scores 10% higher, and over 2/3 believed it could boost productivity by at least 5%. The document advocates that organizations should view collaborative learning's impact on other areas like leadership development, project work, and career development to make the strongest business case for it.
The document discusses various strategies and tools for managing organizational change, including:
1) Kotter's eight steps for change including establishing urgency, building coalitions, communicating vision, and anchoring changes in culture.
2) ADKAR as a model for individual change with components of awareness, desire, knowledge, ability and reinforcement.
3) Stakeholder management techniques like stakeholder analysis, mapping stakeholders on a grid of influence vs. impact, and developing a stakeholder management plan.
4) Effective communication strategies are key to change success and include understanding audience types and moving from a "telling" to a "co-creating" approach.
How Behavioural Recruitment can refresh the qualitative research industryHugh Carling
How Facebook can help the market research industry find fresh, authentic and representative consumers based on demonstrated rather than claimed behaviour.
Why Journey Mapping is Essential for Digital ProductsFITC
Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/
presented by Lee Dale, Say Yeah!
Overview
How to improve customer engagement and service delivery in the connected age.
Digital transformation is not a buzzword. It’s the promise that your organization can reach new heights by leveraging digital to provide a superior customer experience and optimize your team’s efforts in doing so. At the same time, there are a vast amount of organizations who believe a digital presence alone is enough to meet customer expectations and keep your organization at the forefront of the connected economy. The general approach is typically to just make sure deliverables exist: we have a responsive website; we listen to customers on our social channels and help lines. But this approach does not ask the right questions of how you can drive consumer engagement and retention, and make sure your team is focused on solving the right problems in the most effective manner.
To do so, every organization needs to align their digital ecosystem with their customer journey. This talk will introduce the process for and key benefits of aligning your digital ecosystem and team efforts to your customer’s journey, including highlighting how you’ll find new business and growth opportunities, while finding those key insights in how to better connect and provide value to your customers.
Objective
To prove the benefits of aligning your digital ecosystem and efforts with your customer’s journey in order to drive customer engagement and improve service delivery across your organization.
Target Audience
You’re working on one or more digital products, or responsible for marketing to consumers to get them to engage with a digital property and would like to see how you can be even more effective at driving engagement and value to your consumer and for your organization.
Five Things Audience Members Will Learn
How to discover new business opportunities by focusing on customer needs
How to better understand the value of your current marketing, sales, product, service and customer support efforts
Why every organization should be mapping their customer’s journey
The key elements of the customer journey, including how you align marketing, sales, product, service, and customer support efforts along the journey
How to combine a customer journey map with business goals and organizational capabilities to define the most effective digital and service delivery strategy for your organization
The document discusses a global online qualitative research study about corporate social responsibility (CSR) conducted with over 80 participants from 63 countries. It utilized 12 online discussion groups to understand consumer perspectives on CSR across cultures and sectors in real time from a central location. Text analytics were used to analyze the large amount of qualitative data collected. Key findings indicated that consumers primarily expect CSR focus on the consumer, society, and environment. Profit was seen as a means to an end rather than the end goal. The study also showed the effectiveness of the online qualitative approach in understanding global CSR perspectives during the COVID-19 pandemic.
The EdTech Efficacy Research Symposium was held in May 2015. This presentation reviews lessons learned from the research in higher education working group. Results included networking with peers, conducting pilots and decision making strategies differ by organization type.
The document discusses approaches to innovating healthcare experiences through design thinking. It explores researching patient needs and values, developing insights, and prototyping and testing new solutions to improve areas like communication, personalization, and support. The goal is to create a world-class experience that delivers greater care by understanding what people really need and want.
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
A Neat Sampling Strategy Based On Purposive Sampling EssayTammy Majors
The document discusses research methodology for a study on leasing business in Mauritius. It will use a descriptive research design with both primary and secondary data collection methods. Primary data will be collected through questionnaires distributed to Mauritians who own vehicles. Secondary data will come from sources like books, publications from the Central Statistical Office, internet resources, and financial magazines. The study aims to examine the evolution of leasing business and factors affecting lessees and lessors, compare leasing to other financing options, and understand its popularity among Mauritians.
This document provides an introduction and overview for a presentation on questionnaire writing. It discusses the importance of preparing for the questionnaire by considering the needs of different stakeholders, including field teams, clients, analysts, and respondents. It emphasizes minimizing response effects and managing the flow of the questionnaire experience. Specific recommendations are provided for writing effective introductions, structuring the survey logically, and using signposts to guide respondents. The document also covers asking the right types of questions, using scales appropriately, and cognitive testing questions to identify potential problems.
Starting with my first experience of direct marketing managing my own band (of brothers!) and explaining why direct marketing may be expensive but almost always makes you money with reference to award winning DM campaigns from round the world. Given at the inaugural Romania in Direct event - called My kingdom for a horse - that explains the predominance of horse imagery!
How to start your own incredibleurope cell for kickstarting creative and soci...John Griffiths
a workshop run at IncrediblEurope 2011 an annual gathering of business angels. entrepreneurs and creative people to kick start creative startups in Europe to keep competitve with the US and Asia. The workshop was designed to evaluate/measure what had worked at the conference and to equip and enable delegates to start their own seed groups when they got home.. So its also useful (I hope) for explaining simply how social entrepreneurship works
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
Commercial Marketing Thinking for Government MarketingStephen Dann
This document discusses how government social marketing campaigns can learn from commercial marketing practices. It recommends (1) talking directly to the target audience to understand their needs and perspectives, (2) making specific offers to appeal to their self-interest rather than just promoting "health", and (3) being willing to change or improve offers based on audience feedback rather than forcing compliance through legislation. The document advocates applying marketing frameworks like targeting different audience segments and building trust and commitment through reciprocal relationships rather than "cheating" by enforcing compliance.
Focused on social media strategies and effective ways to monitor success for your non-profit or change-focused organization. Christopher Berry, Group Director of Marketing Science at Critical Mass will speak on practical social analytics.
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...Dana Gardner
Transcript of a discussion on how data analysis services startup BlueLabs in Washington, helps presidential campaigns better know and engage with potential voters.
London in Prague: John Griffiths Planning toolsJohn Griffiths
London in Prague event at which John Griffiths presented a technique for creating insights without doign research first, a tool for crowdsourcing the interent to learn about new markets. With several other communications planning tools
IODA - The Promise & Perils of Narrative ResearchChris Fletcher
The document discusses measuring the impact of an organizational development program at a consulting firm. It outlines the discovery process used, including document review, interviews, an international program review, and workshops. Data was collected using a narrative capture method based on Kirkpatrick and Brinkerhoff frameworks to evaluate how well the training programs helped staff develop the necessary skills and achieved the organization's goals.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
The document discusses challenges and strategies for effectively disseminating risk information to different target audiences. It addresses myths around passive dissemination and the need for active engagement of users. Key questions are asked around understanding target users, conducting user research, selecting appropriate dissemination modes and channels, and ensuring information is accessible, findable and in usable formats. Effective visualization of data for different users also remains a challenge.
The future of market research in heatlhcare - EphMRA presentationRoss Taylor
An exploration of a potential future for market research and social listening in the healthcare industry as technology advances and behaviours change ever more rapidly.
The document discusses how collaboration in the workplace can be improved. It finds that while collaboration is instinctively understood, many do not know how to demonstrate its business value. Research with HR and L&D practitioners revealed that organizations focusing on collaborative learning saw higher take-up of other learning interventions, engagement scores 10% higher, and over 2/3 believed it could boost productivity by at least 5%. The document advocates that organizations should view collaborative learning's impact on other areas like leadership development, project work, and career development to make the strongest business case for it.
The document discusses various strategies and tools for managing organizational change, including:
1) Kotter's eight steps for change including establishing urgency, building coalitions, communicating vision, and anchoring changes in culture.
2) ADKAR as a model for individual change with components of awareness, desire, knowledge, ability and reinforcement.
3) Stakeholder management techniques like stakeholder analysis, mapping stakeholders on a grid of influence vs. impact, and developing a stakeholder management plan.
4) Effective communication strategies are key to change success and include understanding audience types and moving from a "telling" to a "co-creating" approach.
How Behavioural Recruitment can refresh the qualitative research industryHugh Carling
How Facebook can help the market research industry find fresh, authentic and representative consumers based on demonstrated rather than claimed behaviour.
Why Journey Mapping is Essential for Digital ProductsFITC
Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/
presented by Lee Dale, Say Yeah!
Overview
How to improve customer engagement and service delivery in the connected age.
Digital transformation is not a buzzword. It’s the promise that your organization can reach new heights by leveraging digital to provide a superior customer experience and optimize your team’s efforts in doing so. At the same time, there are a vast amount of organizations who believe a digital presence alone is enough to meet customer expectations and keep your organization at the forefront of the connected economy. The general approach is typically to just make sure deliverables exist: we have a responsive website; we listen to customers on our social channels and help lines. But this approach does not ask the right questions of how you can drive consumer engagement and retention, and make sure your team is focused on solving the right problems in the most effective manner.
To do so, every organization needs to align their digital ecosystem with their customer journey. This talk will introduce the process for and key benefits of aligning your digital ecosystem and team efforts to your customer’s journey, including highlighting how you’ll find new business and growth opportunities, while finding those key insights in how to better connect and provide value to your customers.
Objective
To prove the benefits of aligning your digital ecosystem and efforts with your customer’s journey in order to drive customer engagement and improve service delivery across your organization.
Target Audience
You’re working on one or more digital products, or responsible for marketing to consumers to get them to engage with a digital property and would like to see how you can be even more effective at driving engagement and value to your consumer and for your organization.
Five Things Audience Members Will Learn
How to discover new business opportunities by focusing on customer needs
How to better understand the value of your current marketing, sales, product, service and customer support efforts
Why every organization should be mapping their customer’s journey
The key elements of the customer journey, including how you align marketing, sales, product, service, and customer support efforts along the journey
How to combine a customer journey map with business goals and organizational capabilities to define the most effective digital and service delivery strategy for your organization
The document discusses a global online qualitative research study about corporate social responsibility (CSR) conducted with over 80 participants from 63 countries. It utilized 12 online discussion groups to understand consumer perspectives on CSR across cultures and sectors in real time from a central location. Text analytics were used to analyze the large amount of qualitative data collected. Key findings indicated that consumers primarily expect CSR focus on the consumer, society, and environment. Profit was seen as a means to an end rather than the end goal. The study also showed the effectiveness of the online qualitative approach in understanding global CSR perspectives during the COVID-19 pandemic.
The EdTech Efficacy Research Symposium was held in May 2015. This presentation reviews lessons learned from the research in higher education working group. Results included networking with peers, conducting pilots and decision making strategies differ by organization type.
The document discusses approaches to innovating healthcare experiences through design thinking. It explores researching patient needs and values, developing insights, and prototyping and testing new solutions to improve areas like communication, personalization, and support. The goal is to create a world-class experience that delivers greater care by understanding what people really need and want.
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
A Neat Sampling Strategy Based On Purposive Sampling EssayTammy Majors
The document discusses research methodology for a study on leasing business in Mauritius. It will use a descriptive research design with both primary and secondary data collection methods. Primary data will be collected through questionnaires distributed to Mauritians who own vehicles. Secondary data will come from sources like books, publications from the Central Statistical Office, internet resources, and financial magazines. The study aims to examine the evolution of leasing business and factors affecting lessees and lessors, compare leasing to other financing options, and understand its popularity among Mauritians.
This document provides an introduction and overview for a presentation on questionnaire writing. It discusses the importance of preparing for the questionnaire by considering the needs of different stakeholders, including field teams, clients, analysts, and respondents. It emphasizes minimizing response effects and managing the flow of the questionnaire experience. Specific recommendations are provided for writing effective introductions, structuring the survey logically, and using signposts to guide respondents. The document also covers asking the right types of questions, using scales appropriately, and cognitive testing questions to identify potential problems.
Similar to Environmentally sustainable research (20)
Starting with my first experience of direct marketing managing my own band (of brothers!) and explaining why direct marketing may be expensive but almost always makes you money with reference to award winning DM campaigns from round the world. Given at the inaugural Romania in Direct event - called My kingdom for a horse - that explains the predominance of horse imagery!
How to start your own incredibleurope cell for kickstarting creative and soci...John Griffiths
a workshop run at IncrediblEurope 2011 an annual gathering of business angels. entrepreneurs and creative people to kick start creative startups in Europe to keep competitve with the US and Asia. The workshop was designed to evaluate/measure what had worked at the conference and to equip and enable delegates to start their own seed groups when they got home.. So its also useful (I hope) for explaining simply how social entrepreneurship works
1) The document discusses using online data to understand behaviors and context, which it argues provides richer insights than just content alone.
2) It emphasizes the importance of considering factors like who created or curated the content, how many people paid attention to it, and differences between active online participants versus casual viewers or bystanders.
3) As an example, it outlines how tracking behaviors, geographical and social contexts around mothers' use of camcorders with young children could provide insights beyond just the content itself.
Trainspotting - content analytics and online researchJohn Griffiths
presented on newMR webinar in Feb 2011 - this argues that content analytics needs to frame by theme (the train) before analysing individual carriages (keywords) - related to the cloud of knowing open source project - this brings together discourse analysis and online data
Through the looking glass - using client organisations to amplify research le...John Griffiths
presented to AMSRS 2012 conference in Sydney Sept 2011 - using the Alice in Wonderland theme - role of researchers in facilitating the market 'conversation' between marketers and customers, (or in getting out of the way!)
Co creation and client participation John Griffiths newMRJohn Griffiths
The document discusses co-creation and how to involve clients in the process. It notes that clients often have a different default mindset than other participants and outlines several approaches to help level the playing field, including paying clients for their participation, thorough preparation, and creating an enjoyable experience. However, it acknowledges that some clients may still not be willing to participate as equals, in which case they should be made observers rather than calling it co-creation.
What's the point of creativity in Direct MarketingJohn Griffiths
The application of behavioural economics and herd theory to direct marketing with examples. Given to the Marketing in Direct Conference in Bucharest Sept 8th 2010
How content analytics can be brought into research. The presentation was given as a webinar for the IE Business school where John Griffiths is a visiting professor.It features examples of the use of Purefold transmedia as a research methodology and the use of demographic replicator research bots. Part of the Cloud of Knowing project
John Griffiths shares 10 lessons he has learned from his experience in various fields related to marketing and communications. Some key points include: 1) As a researcher, understand whether you are a hunter or cultivator when gathering information. 2) Human beings unconsciously reveal their true thoughts and feelings. 3) Measure the customer experience, not just execution of ideas. 4) Unusual outliers online are more important to target than average users.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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2. Moderators heading back to the agency
the way we practice research
is unsustainable
Omnibus survey
3. we’ve either talked to just about everybody
or we’re talking to the same people….
over and over and over again
You
decide
research industry
Incompetent or Mendacious?
4. clients are voicing their disquiet
about the research quality
methodology
sample selection
analysis & interpretation
communication
of findings
5. technology also enables intimacy –
so why are we fixated on security?
Respondent history
Respondent validation
6. isn’t it time we chose real over
representative relationships?
11. Now organisations are opening out
stakeholder consultations
joint venture partnerships
virtual teams
contractors
homeworking/hotdesking
12. I’ll answer your questions…
If you’ll answer my
questions in return
13. people often participate in order
to engage with other people
even if they’d rather
talk to each other
their contribution
is just as valid
14. content is the emerging incentive
Direct access
Expertise
Product testing
Multimedia participation
Equipped to provide feedback
Other relevant content
via the web
They want something
others don’t have
access to
Expect cash to decline in importance as a way
to incentivise participation
15. researchers will have to
change their role..
no longer deciding
who gets in
and whose opinions
are worth conveying
to the boss
16. more like party hosts or
social entrepreneurs
whose intervention
makes rich
communication
happen
17. Clients will love it
Stakeholder panel
Share
holders
Employees
Opinion
Leaders
the new workhorse
Customers
Prospects
• Continuous
• Interactive
• What ifs
• Affordable
•Fast response
• Qual subtlety
• Quant significance
18. Many respondents will welcome it
New role as
Participant
Co- creator
Content generator
Insight hunter
Because they
value a greater
degree of
involvement
19. It will be a painful transition
for researchers
Dinosaur 1.0
Research 1.0
Dinosaur 2.0
Research 2.0
Ad hoc quant and qual research will become narrower & more specialised
20. What’s the alternative?
More slash and burn
• transactional
• artificial
• representative
• adult to child
No going back..
Editor's Notes
This talk is about what’s wrong with market research which prides itself on being environmentally unsustainable
Recruiting large numbers of respondents and throwing them away afterwards
In this paper I want to outline why sustainable research will actually produce better findings than we do now. It should make research more accessible to clients than today’s start stop projects
The way we practice research is unsustainable.
Its astounding how wasteful both qualitative and quantitative research is – we may value longstanding client and supplier relationships but where it comes to research we dispose of the respondents within minutes after extracting a fraction of the experience they offer.
Blind to the reality that respondents like everything else on this planet are a finite resource.
Who has calculate the wear and tear on customer behaviour of rejecting respondents, of people resorting to fraud to try to be selected – or of the effect on consumer behaviour – first they want you … then if you say the wrong thing they’ll disqualify you
There is an ongoing debate about how extensive fraud is. After that last half century of research in the UK, either a significant proportion of the population can be considered damaged goods – they have been researched at least once – there aren’t enough people to go round. Which makes us rather incompetent.
Or we’re researching the same remnant over and over again. And we pretend they’re brand new when they’re not – which makes us liars then.
You decide.
Clients have become quite vocal about research quality. About the methods we’re using, why they’re being charged so much for more of the same – the same faces turning up in research groups, the quick turnarounds and the usefulness of the findings.
What’s bizarre is that technology has made it easy to keep tabs on respondents so slash and burn really makes no sense.
Actually Internet and database culture makes it possible to sustain relationships building up histories and increasing our knowledge of those we reach– why do we presume that respondents are fraudulent and need to be monitored – why not capture their experience and recruit for continuity and enrichment?
Isn’t it time to get real about respondent contamination? Surely we can make allowances for the increasing research experience of someone who has been serially interviewed? The real issue that we only value their contribution insofar as it represents not the individual but a whole group of people. Isn’t it time we chose real relationships pver representative ones?
Longitudinal research works on the basis of continuity – quality of relationship is privileged over having dozens of different types of horizontal relationship each of which have to be monitored separately and comparisons made purely by content. With longitudinal research the respondent is much more aware of research as a process and can reflect on it. Respondents can change their minds and say so.
There’s a political issue here. We have to give up control. In a recent conversation Claire Goodman Professor of Healthcare Research was describing to me how she was giving control of the tape recording to children. Peer group reviews and ethical committees supplemented by presenting back to respondents – are better than no accountability or feedback at all
Why do respondents participate? Well some of the reasons they’ve given me in the past year are the following
Because they find research interesting and validating –
Because they’re interested in the product area
Because they admire the brand.
Because it’s like a job
Because meeting other respondents affirms them socially
Because it’s a great way to meet people with the same interests or who understand them – terminal patients can often prefer to band together -
The Ciao research suggests that money is really not one of the main motivators for people joining their panels.
These are all reasons which respondents have given me in the last year about why they are participating – all of which I ignore because all that matters is that I’ve paid them. Only of course its not a payment otherwise the Inland revenue would get involved. So if respondents are not our employees does this mean that we have obligations to them?
Not only does the technology make continuity of relationship with respondents possible – it has raged through our businesses flattening them as it has gone through.Now large enterprises manage with a fraction of the vertical layers.
Charles Handy predicted the redistribution of employees in and outside work premises but the real culture change is when companies start to open themselves up to involving stakeholder groups who aren’t employees.
But the democratising of technology has made it possible for unprecedented levels of participation from those who buy and use the products.
This isn’t necessarily CRM. Customers don’t want a relationship with any old company who has a CRM program – but they may choose to have some form of connection – but they will expect to play an active and sometimes critical role.
The Nature of the interactions with different stakeholder groups will be very different. It will be a relationship between equals. They’ll answer our questions but we’ll have to start to answer theirs.
Part of the attraction of their involvement will be because they can interact with other stakeholder groups and it will be the job of the company to make this easier and not to try to control it.
A consequence is that content is going to become a lot less dependent on paying people to respond. In fact the insider content is going to be the big draw. You don’t keep people interested for months on end with money only.
The reward for involvement must be continual access and exposure to privileged information - not waiting to be asked questions – respondent is being given things to do.
Researchers aren’t going to like this – it was easy fixing a price going to ask the questions and decided who to allow in and which bits to report back to HQ
The emerging role will be favour those researchers who function as party hosts or social entrepreneurs. Creating value to the client through the imaginativeness with which they construct and sustain rich communication running in different directions.
We are talking about stakeholder panels here. Conducted mostly online. Clients are going to love this.
Continual access ,
Interactivity
Ability to hypothesise and check what ifs
Fast response
And for perhaps the first time to be able to afford to combine qualitative subtlety with the security of big numbers
I don’t believe it will be a problem filling these panels. Because enough people will want to get involved because they value a greater degree of involvement. They are being treated like participants and equals and no longer as disposable respondents.
The transition isn’t going to be easy for those researchers conducting adhoc projects. Because the business model is changing. Ad hoc qualitative and quantitative research is set to become narrower and more specialised as huge swathes of research projects are swallowed up inside the emerging client stakeholder panels.
There isn’t time to argue both sides of this. But I close with the question is there really an alternative?
The current model is unsustainable.
Do we really want to persist with slash and burn
Continuing with artificial representative adult to child transations when a richer alternative beckons?
I put it to you that its time we put in some changes from the ground up.
–the customer is getting smarter – most of the smartness is being discarded by our current interviewing methods.
the question is really how long the current model is going to be sustainable – do we want to move from artifically anonymous discrete relationships recruited face to face to artificially anonymous discrete relationships on line – we need continuity and quality of relationship