Som Sample

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These are sample slides from my "Seinfeld on Marketing: Marketing Lessons from the Cast of the Show About Nothing" talk.

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  • Som Sample

    1. 1. Seinfeld on Marketing Bill Gammell
    2. 3. =
    3. 4. Policies Principles
    4. 5. ” “ If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it? -Randy Pausch
    5. 7. A brand is an expectation.
    6. 8. = Safety
    7. 9. = Freedom
    8. 13. “ ” While it may take a little longer to figure out how to order your double tall, half-caf, vanilla, nonfat latte, once you do, there’s a feeling of belongingness, that you’re part of the ‘club.’ - John Moore, former Starbucks Marketer
    9. 16. bad customer experience + loyalty program = accelerated extinction + =
    10. 17. NOT LOYAL
    11. 18. COMPETION MYOPIA

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