The document discusses the cloud computing industry and opportunities for service providers. It defines the different types of cloud services and models including infrastructure as a service, platform as a service, software as a service, and public, private and hybrid clouds. The document states that cloud computing is gaining popularity due to ubiquitous broadband access and mobile workforces. It also notes there is confusion among customers about cloud computing. Finally, it outlines various opportunities for service providers in areas like web hosting, software, security, and consulting.