SlideShare a Scribd company logo
1 of 53
#FISPA2016
Marketing
Fiber
Peter Radizeski
This prezo is mainly
for Resi (B2C)
2/16/2017 2 www.fispalive.com Nashville 2017
BE VISUAL
Images & video, esp. on social media = Tells a story.
Picture Worth 1000 Words
Visual
comparison
10
PRE-SALE AWARENESS
2/16/2017 www.fispalive.com Nashville 201711
Lots of pre-sale
Lots of Noise ahead of
Everything is Marketing = WOM ** UX is in the details
People took pictures of the boxes!!
WRAP BUSES; Banner up taxi cabs.
Well placed ads, make shift billboards.
WRAP BUSES; Banner up Train Stations, taxi cabs.
MARKETING REMINDERS
2/16/2017 www.fispalive.com Nashville 201719
FiOS Target (only 42M)
Integrated
TV
Radio
Newspaper
Direct mail
Billboards
Online
Website
Email
Social
One Message
Think Useful
Coupon for Udemy courses
Home Tutor
Resume Builder or LinkedIn expert
Pinterest / eBay / etsy classes
Personal Librarian-Internet tutor (1 hr/mo free)
Bundle in Roku or Netflix or Hulu or Xbox or
Chromebook or iPad or Android tablets
Privacy Package …… No Cap!!
Photo storage
Typical
ILECs uses a lot
of sales letters!
Direct Mail still
works.
Put the USPS to
work for you.
TOOLS
2/16/2017 www.fispalive.com Nashville 201726
Use more Double Play ads (no quad)
no contract, coupon,
‘as low as’, A/B test prices?
Target different Buyers –
like Gamers, Boomers, Hispanic and
Women (and LUXE/Premium)
<message and bundle specific>
The Mission of the Postcard
3 seconds as it heads to the trash can!
4 Items: Headline, offer, logo, call to action
What is the mission?
To peak interest?
Awareness?
Takes repetition.
REPETITION
2/16/2017 www.fispalive.com Nashville 201730
Street Marketing
• In July 2012, a team of 60 Google employees with clipboards
worked 80-hour weeks in a 6-week blitz, chatting with
neighborhood associations, going to town hall meetings and
church meet-ups to spread the promise of Internet speeds of up
to 1 gigabit per second.
In order for a
neighborhood to
have access to the
service, 5% to 25% of
its residents had to
sign up in advance to
qualify as a
fiberhood.
Influencers
Here’s a fact: people trust
recommendations from people
they know.
There’s a study putting the
actual numbers at 92%. An
additional 70% say they trust
consumer opinions that have
been posted online.
Brands need influencers –
3rd parties that give the brand
credibility and validation.
Make it share-able
Branding: GigaPower vs FiOS
The power of a Brand
WHY?
2/16/2017 www.fispalive.com Nashville 201735
What does fiber mean to the Enterprise?
Why do they need Gigabit?
Why should they pay for fiber?
WHY
YOU?
Why Do I Need Broadband?
 The majority of Americans said that not being online
was an impediment to finding jobs, using
government services, and learning new things.
 Homework
 LinkedIn
 Tele-Work / Freelancing
 Tele-Health / Tele-Medicine
 eLearning, Distance Learning, Online Courses
 Cell phone offload
 >>> More than just Netflix or Sling TV or FB
Why Do They Need Broadband
“34 percent of the work force in the United
States, 53 million people, now consider
themselves independent contractors, short-
term hires or other kinds of freelancers”
(Mary Meeker)
– the “on demand” economy
– The connection economy
Etsy, eBay, Pinterest = jobs for artists
BUNDLES
2/16/2017 www.fispalive.com Nashville 201741
Why Bundles are Strategic
DIFFERENTIATE PRODUCT FIT
2/16/2017 www.fispalive.com Nashville 201742
Simple: just 3 Bundles
Lot of fine print – NOTE: no fine print in ours!
Comparison Ads
(Burger King, Avis, TWC, T-Mo)
Bundle Better
Bundle in Roku or Netflix or Hulu or Xbox
Chromebook or iPad or Android tablets*
Office 365
Backup, Photo storage
Tech Support
Need help with this?
Hire me.
813.963.5884
VZ uses a
lot of sales
letters!
Branded premium service offering
(and launched mobile apps)

More Related Content

Viewers also liked

CloudGenix_Customer Presentation
CloudGenix_Customer PresentationCloudGenix_Customer Presentation
CloudGenix_Customer Presentation
Syed Arsalan
 

Viewers also liked (17)

Enterprise WAN Evolution with SD-WAN
Enterprise WAN Evolution with SD-WANEnterprise WAN Evolution with SD-WAN
Enterprise WAN Evolution with SD-WAN
 
CloudGenix_Customer Presentation
CloudGenix_Customer PresentationCloudGenix_Customer Presentation
CloudGenix_Customer Presentation
 
Software-Defined WAN: A Real World Success Story
Software-Defined WAN: A Real World Success StorySoftware-Defined WAN: A Real World Success Story
Software-Defined WAN: A Real World Success Story
 
James
JamesJames
James
 
SDWAN for Dummies
SDWAN for DummiesSDWAN for Dummies
SDWAN for Dummies
 
SDWan and Wireless presentation Broad Sky networks
SDWan and Wireless presentation Broad Sky networksSDWan and Wireless presentation Broad Sky networks
SDWan and Wireless presentation Broad Sky networks
 
MPLS, SD-WAN and Cloud Network: The path to a better, secure and more afforda...
MPLS, SD-WAN and Cloud Network: The path to a better, secure and more afforda...MPLS, SD-WAN and Cloud Network: The path to a better, secure and more afforda...
MPLS, SD-WAN and Cloud Network: The path to a better, secure and more afforda...
 
SD-WAN Economics 101 - VeloCloud
SD-WAN Economics 101 - VeloCloudSD-WAN Economics 101 - VeloCloud
SD-WAN Economics 101 - VeloCloud
 
SD WAN
SD WANSD WAN
SD WAN
 
Under the Hood of Cloud-Delivered SD-WAN - VeloCloud
Under the Hood of Cloud-Delivered SD-WAN - VeloCloudUnder the Hood of Cloud-Delivered SD-WAN - VeloCloud
Under the Hood of Cloud-Delivered SD-WAN - VeloCloud
 
Secure Your Network for Scale & the Cloud
Secure Your Network for Scale & the CloudSecure Your Network for Scale & the Cloud
Secure Your Network for Scale & the Cloud
 
A Software Defined WAN Architecture
A Software Defined WAN ArchitectureA Software Defined WAN Architecture
A Software Defined WAN Architecture
 
SD-WAN for Public & Private Clouds - VeloCloud
SD-WAN for Public & Private Clouds - VeloCloudSD-WAN for Public & Private Clouds - VeloCloud
SD-WAN for Public & Private Clouds - VeloCloud
 
SD-WAN for Service Providers - VeloCloud
SD-WAN for Service Providers - VeloCloudSD-WAN for Service Providers - VeloCloud
SD-WAN for Service Providers - VeloCloud
 
SD-WAN Architecture Matters - Dr. Jim Metzler & VeloCloud
SD-WAN Architecture Matters - Dr. Jim Metzler & VeloCloudSD-WAN Architecture Matters - Dr. Jim Metzler & VeloCloud
SD-WAN Architecture Matters - Dr. Jim Metzler & VeloCloud
 
A Better Architecture for Hybrid WAN - VeloCloud
A Better Architecture for Hybrid WAN - VeloCloudA Better Architecture for Hybrid WAN - VeloCloud
A Better Architecture for Hybrid WAN - VeloCloud
 
Maximizing SD-WAN Architecture with Service Chaining - VeloCloud
Maximizing SD-WAN Architecture with Service Chaining - VeloCloudMaximizing SD-WAN Architecture with Service Chaining - VeloCloud
Maximizing SD-WAN Architecture with Service Chaining - VeloCloud
 

Similar to Marketing Your Gigabit Fiber

What You Should Know About Dinkum Interactive
What You Should Know About Dinkum InteractiveWhat You Should Know About Dinkum Interactive
What You Should Know About Dinkum Interactive
RickSimmons
 

Similar to Marketing Your Gigabit Fiber (20)

Ducey gabbcon 25 apr2017
Ducey gabbcon 25 apr2017Ducey gabbcon 25 apr2017
Ducey gabbcon 25 apr2017
 
Monday.com -- A Digital Marketing Playbook. Advertising, Conversion & Fast G...
Monday.com -- A Digital Marketing Playbook.  Advertising, Conversion & Fast G...Monday.com -- A Digital Marketing Playbook.  Advertising, Conversion & Fast G...
Monday.com -- A Digital Marketing Playbook. Advertising, Conversion & Fast G...
 
23 Predictions for Native Advertising in 2017 - Native Advertising Institute
23 Predictions for Native Advertising in 2017 - Native Advertising Institute23 Predictions for Native Advertising in 2017 - Native Advertising Institute
23 Predictions for Native Advertising in 2017 - Native Advertising Institute
 
Don't be a Creep. Digital Marketing Done the Right Way
Don't be a Creep. Digital Marketing Done the Right WayDon't be a Creep. Digital Marketing Done the Right Way
Don't be a Creep. Digital Marketing Done the Right Way
 
Superannuation don't change the player, change the game
Superannuation   don't change the player, change the gameSuperannuation   don't change the player, change the game
Superannuation don't change the player, change the game
 
Infographic: The State Of The Digital Union
Infographic: The State Of The Digital UnionInfographic: The State Of The Digital Union
Infographic: The State Of The Digital Union
 
Reach New Heights with Interactive Communication
Reach New Heights with Interactive CommunicationReach New Heights with Interactive Communication
Reach New Heights with Interactive Communication
 
Digital Advertising Report 2017
Digital Advertising Report 2017Digital Advertising Report 2017
Digital Advertising Report 2017
 
What You Should Know About Dinkum Interactive
What You Should Know About Dinkum InteractiveWhat You Should Know About Dinkum Interactive
What You Should Know About Dinkum Interactive
 
Digital Media Success in 2019
Digital Media Success in 2019Digital Media Success in 2019
Digital Media Success in 2019
 
Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-2011Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-2011
 
Teradata Connect 2014 Unofficial Summary
Teradata Connect 2014 Unofficial SummaryTeradata Connect 2014 Unofficial Summary
Teradata Connect 2014 Unofficial Summary
 
The Social Lights 2018 Social Media Predictions
The Social Lights 2018 Social Media PredictionsThe Social Lights 2018 Social Media Predictions
The Social Lights 2018 Social Media Predictions
 
Reaching Customers Where Tradional Marketing Can't (Won't?)
Reaching Customers Where Tradional Marketing Can't (Won't?)Reaching Customers Where Tradional Marketing Can't (Won't?)
Reaching Customers Where Tradional Marketing Can't (Won't?)
 
6.2.15
6.2.156.2.15
6.2.15
 
The future of influencer marketing
The future of influencer marketingThe future of influencer marketing
The future of influencer marketing
 
The evolution of client-agency relationships
The evolution of client-agency relationshipsThe evolution of client-agency relationships
The evolution of client-agency relationships
 
A look at client-agency relationships.
A look at client-agency relationships. A look at client-agency relationships.
A look at client-agency relationships.
 
New and Social Media for Retail
New and Social Media for RetailNew and Social Media for Retail
New and Social Media for Retail
 
How Social Networks Generate Leads 2009 New2 Event Version Fp Gurnee Ii
How Social Networks Generate Leads   2009 New2   Event Version   Fp   Gurnee IiHow Social Networks Generate Leads   2009 New2   Event Version   Fp   Gurnee Ii
How Social Networks Generate Leads 2009 New2 Event Version Fp Gurnee Ii
 

More from RAD-INFO, Inc.

More from RAD-INFO, Inc. (13)

What can RAD-INFO INC do for your company?
What can RAD-INFO INC do for your company?What can RAD-INFO INC do for your company?
What can RAD-INFO INC do for your company?
 
6 Trends in Telecom for 2020
6 Trends in Telecom for 20206 Trends in Telecom for 2020
6 Trends in Telecom for 2020
 
Goals 2015
Goals 2015Goals 2015
Goals 2015
 
Telecom Acronyms
Telecom AcronymsTelecom Acronyms
Telecom Acronyms
 
Becoming a Cloud Services Provider
Becoming a Cloud Services ProviderBecoming a Cloud Services Provider
Becoming a Cloud Services Provider
 
Doubling Your Sales
Doubling Your SalesDoubling Your Sales
Doubling Your Sales
 
Pitching 101
Pitching 101Pitching 101
Pitching 101
 
Upselling SIP trunking
Upselling SIP trunkingUpselling SIP trunking
Upselling SIP trunking
 
TCA (Technology Channel Association)
TCA (Technology Channel Association)TCA (Technology Channel Association)
TCA (Technology Channel Association)
 
Cloud for ISP's
Cloud for ISP'sCloud for ISP's
Cloud for ISP's
 
Goal Setting & Sales Planning
Goal Setting & Sales PlanningGoal Setting & Sales Planning
Goal Setting & Sales Planning
 
Sales Ideas from Tom Peters
Sales Ideas from Tom PetersSales Ideas from Tom Peters
Sales Ideas from Tom Peters
 
Goal Setting
Goal SettingGoal Setting
Goal Setting
 

Recently uploaded

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
LR1709MUSIC
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
drm1699
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di SurabayaObat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
yulianti213969
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 

Recently uploaded (20)

MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
 
First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLC
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
 
Space Tech Expo Exhibitor List 2024 - Exhibitors Data
Space Tech Expo Exhibitor List 2024 - Exhibitors DataSpace Tech Expo Exhibitor List 2024 - Exhibitors Data
Space Tech Expo Exhibitor List 2024 - Exhibitors Data
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di SurabayaObat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 

Marketing Your Gigabit Fiber