In our world today, man’s interaction with products and services has changed because more and more physical products are becoming incorporated with digital materiality. Companies have embraced the internet to increase digital experience, and the behavioral pattern of users has changed as a result. The ubiquity of the internet remains the major driver of digitalization; over 3.4 billion people worldwide are connected via the internet, 70% of the world’s youth are online thus a new set of users known as the digital natives have emerged. The Digital Innovation We Need is designed to give you a conceptual framework of digital thinking.
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• What is digital innovation?
• What are the drivers of digital innovation?
• What are the processes of digital innovation?
• What is the Architecture of Digital Innovation ?
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Line of Thought
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Invention + Market = Innovation
We then apply same mathematical formula in digital innovation and have
as follows:
Digital Invention + Market = Digital Innovation
Corsten, Gossinger & Schneider, 2006
Understanding Digital Innovation
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• The incorporation of digital materiality into physical
objects (Yoo, 2012).
• The use of technology to (radically) improve performance
or reach of enterprise (Westermann, Calméjane, Bonnet
& Ferraris, 2011).
• Creating value …….through ubiquitous digital reach
(Dörfer & Edelmann, 2015).
Selected literature definitions
Adapted from Schenk, 2017
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The Innovation chamber
Development
Discovery
Diffusion
Impact
INVENTION
SELECTION
PACKAGING
CONFIGURATION
DEPLOYMENT
ASSIMILATION
VALUE APPROPRIATION
TRANSFORMATION
Ejeagwu, 2017.
Adapted from Fichman, Dos Santos & Zeng , 2014.
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DevelopmentDiscovery Diffusion Impact
The Roadmap To Digital Innovation
Digital Invention
Ejeagwu, 2017
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• The Earth is wired.
• The ubiquity of the internet.
• 70% of the world’s youth are online.
ICT Facts & Figures 2017
International Telecommunication Union, 2017
The Drivers of Innovation
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Davis, Bagozzi & Warsaw, 1989
Adapted from Schenk, 2017
Technology Acceptance Model
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Goodhue & Thompson, 1995
Adapted from Schenk, 2017
Task-Technology Fit Chain
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DeLone & McLean, 1993
Adapted from Schenk, 2017
The Success Model of Digital Innovation
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DeLone & McLean, 2003
Features of a Successful Digital System
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Prensky, 2013
Adapted from Schenk, 2017
Digitalization disrupts our Future Workspace
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The Three Types of Chief Digital Officers
and their Three Digital Domains
Tumbas et al., 2017
Digitalization disrupts our Workspace
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Reference
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Editor's Notes
Perceived Usefulness: the degree to which a person believes that using a particular system would enhance his or her job performance.
Perceived ease-of-use: the degree to which a person believes that using a particular system would be free from effort influences the yearning for digital experience thus increasing utilization as well.
System Quality: measures the success of the technical level
Information Quality: measures the semantic success
“Use, User Satisfaction, Individual Impacts, & Organizational Impacts” : measures the effectiveness success
Digital Natives: people born after 1980 whose competencies lies in their proficiency & comfort in achieving outcomes using ubiquitous internet technology
Digital Immigrants: people born before 1980 who adopted digital technology & are becoming increasingly comfortable with it.
Researchers Oblinger & Oblinger: it is experience gained from the constant utilization of technology, rather than generational membership, that best predicts digital fluency.
Digital Innovation has disrupted the labour market......