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James Woudhuysen, Futurologist - The cloud - boosters, critics, winners and losers


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Backed by the might of Silicon Valley Cloud Boosters tend to see the Cloud as an irrevocable trend, and one that just brings magic with it. Against this, US critics as distinguished as Steve (Apple) Wozniak and the IT author Cory Doctorow have attacked the Cloud in terms of who gets to control your data, and in terms of its cost and speed when compared with local alternatives. Properly done, however, outsourcing can help create Winners. And those who fail to make a balance assessment of the Cloud's merits will turn out losers.

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James Woudhuysen, Futurologist - The cloud - boosters, critics, winners and losers

  1. 1. THE CLOUD: Boosters, Critics, Winners ... and Losers Presentation to The friends of COBWEB by @JamesWoudhuysen February 2015
  2. 2. George Favaloro: he coined ‘Cloud Computing’, at Compaq in 1996
  3. 3. Eric Schmidt’s New Digital Age! INTERNET: ‘an online world that is not truly bound by terrestrial laws… a lawless space, ungoverned and ungovernable by design… CLOUD: ‘only reinforces the permanence of information, adding another layer of remote protection for users and their information... In post-conflict situations, ‘Truth- and-reconciliation committees will feature a trove of digital records In Libya, ‘many of the militia fighters were integrated into the newly created army...’ Eric Schmidt and Jared Cohen, The New Digital Age, 2013
  4. 4. Cloudfinder general, USA: Gene L Dodaro
  5. 5. CLOUD COMPUTING Additional Opportunities and Savings Need to Be Pursued September 2014 GAO-14-753 United States Government Accountability Office Report to Congressional Requesters
  6. 6. Boosters: the cloud is... • Something that just brings magic with it • Seamless •The solution to everything •An irrevocable trend and one You Must Obey
  7. 7. Critics
  8. 8. ‘It’s going to be horrendous’ – the Woz ‘With the cloud, you don’t own anything. You already signed it away... ‘I want to feel that I own things. A lot of people feel, “Oh, everything is really on my computer”‚ but the more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it...’ Steve Wozniak,Washington,August 2012
  9. 9. ‘Your hard drive brims with capacity’ – Cory Doctorow ‘It costs nothing to use (after you’ve paid for it once, and leaving aside the electrical bill). It is vastly faster than any wide-area network link. Contrast with wireless bandwidth: there’s only one RF spectrum, and you have to share it with everyone within range of your device. ‘Increasing your demands on the wireless spectrum comes at the expense of my use of that same spectrum.’ Cory Doctorow, February 2013
  10. 10. Giacomo Balla, Numbers in Love, 1920
  11. 11. Just a little hyperbole from Marc ‘Our greatest challenge is making sense of that data. And we need a new generation of tools to be able to organise and view the data... ‘We don’t need more cloud.We don’t need more mobile.We don’t need more social. We need more data science.’ CEO Marc Benioff, Fortune, 22 January 2015
  12. 12. Critics vs the Cloud Who controls your data? Cost and speed vs local alternatives Data interpretation and visualisation
  13. 13. Winners
  14. 14. Agility: sense + respond in real-time
  15. 15. It makes sense to share Author: James Woudhuysen Professor of Forecasting and Innovation De Montfort University October 2005
  16. 16. Author James Woudhuysen Professor of Forecasting and Innovation De Montfort University Spring 2012 Back on track Supporting the development of a 21st century rail network
  17. 17. A means of making yourself different
  18. 18. Winners Firms that use the Cloud to be •Agile •A platform for the added value of human brains and insight A platform for differentiation
  19. 19. Losers All those who fail to make a balanced assessment of the Cloud’s merits – and of what it can’t do
  20. 20. One thing they’ll never automate
  21. 21. Thank you! @JamesWoudhuysen