Cloud computing continues to evolve, with a focus on infrastructure as a service, software as a service, and virtualization. The document outlines trends in data center consolidation, cloud adoption, and the various types of clouds available to organizations. It emphasizes the importance of selecting appropriate workloads for cloud migration while considering factors like cost, security, and performance.

1. Cloud Computing 2014
Cloud Computing and the Data
Centre of the Future
Martin Hingley, CEO, ITCandor
CLOUD COMPUTING SUMMIT
2014 – MILAN

2. Cloud Computing 2014
Clouds in the Eye of the Beholder
Line of Business
Data Center
Manager/CIO
•Infrastructure as a
Service
•Hardware
•Management
•Virtualization
•Cluster
•Grid
•Web Apps
•Self Service
•Pay-per-Use
•Utility Computing
•Software as a Service
Cloud Computing Software Developer
•Free Development Platform
•Internet-wide Distribution
•Scalable Deployment
•Simplified SDK
Financial Director
•Maximise Value
•Enforce SLAs
•Manage Suppliers
•Cap Ex v Op Ex Balance

3. Cloud Computing 2014
Agenda
• What Is Cloud?
– Definition
• Data Centre Trends
– Software Defined … and Converged Infrastructure
– Consolidation, Virtualisation, Integration
• Cloud Adoption
– Private, Hybrid, Public
– Which Organisations?
– Which Workloads?

4. Cloud Computing 2014
Cloud Computing - A Working Definition
• Always
– All ITC offerings used for the consumption or delivery of remote,
browser-accessed applications
– Delivery from resources unknown to the ultimate end-user
• Typically
– Applications purchased on a pay-as-you-go basis
– Accessed by industry standard client devices such as PCs and Smart
Phones
• Specifically excluded
– Applications requiring local processing and storage
– Client Server computing and interactive processing
• Single-customer applications not excluded if delivery mechanisms have been
adjusted

5. Cloud Computing 2014
Data Centre Trends
• Consolidation
– Reducing the number of data centres
– Rationalising server, storage and network hardware
– Reducing the number of suppliers
• Virtualisation
– Moving from physical to virtual machines
– Choosing SAN, NAS, DAS, flash, Unified storage strategy
– Looking at Software Defined Networking, Storage, Data
Centre
• Integration
– Simplifying vendor choice
– Orchestrating the south side infrastructure
– Speeding up application deployment for business agility
Consolidate
Virtualise
Integrate

6. Cloud Computing 2014
The Rise of Server Virtualisation - Server Shipments
(Millions) By Quarter And Type – 2003-2013
0
1
2
3
4
5
6
7
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Virtual Machine
Physical-only
Server
Virtualised Server

7. Cloud Computing 2014
Software Defined … and Converged Infrastructure
SystemsManagement
Hypervisor/OS
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software Defined
Data Centre
Bring Your Own Hardware
Server Storage Network
Tool Application Workload
SystemsManagement
Hypervisor/OS
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software Defined
Data Centre
Bring Your Own Hardware
Server Storage Network
Tool Application Workload
SecretSauce
Hypervisor/OS
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Bring Your Own Hardware
Server Storage Network
Tool Application Workload
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software Defined
Data Centre
Bring Your Own Hardware
Server Storage Network
Tool Application WorkloadTool Application Workload

8. Cloud Computing 2014
The Data Centre Journey Beyond Integration
• Big Data Analytics and the Internet of Things drive a mass of new data
at the Enterprise
• Secret sauce software expands to cover heterogeneous devices
• Hyperscale Web suppliers take business from the big Vendors
• MSPs and new-style Outsourcing
• Risk and Capital Investment move back through the Supply Chain
• Fewer, but Much Larger Data Centres in Future
• The evolution of ‘Data Stewards’

9. Which IT Elements Move Off Premise with Cloud
Services?
Network
Storage
Server
Hypervisor
Infrastructure
Software
Database
Application
Orchestration
BYO IaaS PaaS SaaS

10. Cloud Computing 2014
The Pros and Cons of Private, Hybrid and Public Clouds
Private Cloud
(on premise) TCO
Security
ElasticityPerformance
Average
Hybrid Multi-
Tennant Cloud
(off premise)
TCO
Security
ElasticityPerformance
Average
TCO
Security
ElasticityPerformance
Average
Hybrid Private Cloud
(on/off premise)
TCO
Security
ElasticityPerformance
Average
Public Cloud
(off premise)

11. Cloud Computing 2014
IT and Communications Market Forecast ($US Trillion) –
Traditional and Cloud Computing – 2003-2013
$0
$1
$2
$3
$4
$5
$6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
IT Service
44.6%
Telecom Service
31.2%
Software
12.2%
Hardware
12.0%
2013
$1.1T
Traditional ITC
Cloud Computing

12. Cloud Computing 2014
Leading Cloud Supplier Revenues ($US Million –
excluding advertising) – 2010-2013
$0
$500
$1,000
$1,500
$2,000
$2,500
2010 2011 2012 2013
Rackspace
Salesforce.com
Amazon
Facebook
Google

13. IaaS/PaaS Market Share 2013: $27B
Other
63.4%
Amazon
9.9%
Xerox 2.6%

14. Software as a Service Market Share 2013: $41B
EA
3.4%
IBM
3.8%
Salesforce
7.3%
Other
78.0%

15. Cloud Computing 2014
Cloud Computing Spending ($US) By Customer Size and
Industry Sector - 2013
Large
12.0%
Medium
10.1%
Small
27.6%
Consumer
50.2%
Services
8.2%
Health
5.5%
Other
17.0%
Manufacturing
19.2%
Finance
12.7%
Retail
18.5%
Government
18.8%
Customer Size
All ITC: $1.1T
Industry Sector
Business ITC: $570B

16. Cloud Computing 2014
Which Workloads and Applications are Going to the
Cloud?
• Business processing – CRM, salesforce automation, some
SAP, not much OLTP or Batch
• Decision support – some business analytics, data
warehousing stays mainly on premise
• Collaboration – hosted workspace, email, sync and share
• App dev/test – lots moving to the Cloud
• Web serving – a strong adoption
• Infrastructure – mainly internal, some firewalls and
security moving
• High Performance Computing – lots of data centre sharing

17. Cloud Computing 2014
Overcoming the Objections to Cloud
• Data Location
– Legislation is changing and restrictions lifting
– Cloud Providers begin to allow you to choose service location
– On/off premise data options
• Selecting workloads
– Dealing with complexity through more consolidation
– Look for the ‘car park and canteen’ workloads
– P2V, V2V, V2P – work on data portability
• Trust and Security
– Pick MSPs which understand your business
– Find security to protect you from bad guys and governments
– Look at flexible contracts and think about lock-in

18. Cloud Computing 2014
Cloud Computing and the Data Centre of the Future -
Summary
• Cloud Computing is still big news - ‘as a Service’ elements
are a small part
• Vendors are taking big steps towards Cloud business
models
• A choice of elasticity, TCO, performance and security
• It’s a natural step beyond Integration in the data centre
• ‘Software Defined …’ - a route into shared on/off premise
solutions
• Cloud appeals to enterprises who want ‘pay as you go’
workloads
• ‘The canteen and the car park’ – pick the easiest
workloads to let go
• Many IT Managers will become ‘Data Stewards’

19. Cloud Computing 2014
Cloud Computing and the Data Centre of the Future
Consolidate Virtualise Integrate Cloudify