The market development of Sony's Playstation 3 in the home Internet gaming console market, showing revenue growth, market share and the comparative size of the installed base from Q3 2007 to Q4 2012

1. Sony PlayStation 3 Market Development
2007-2012
Sony PlayStation 3 Market Development
2007-2012
ITCandor Infobomb
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

2. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2007
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

3. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2007
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

4. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2007
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

5. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q1 2008
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

6. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2008
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

7. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2008
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

8. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2008
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

9. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q1 2009
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

10. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2009
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

11. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2009
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

12. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2009
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

13. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q1 2010
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

14. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2010
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

15. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2010
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

16. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2010
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

17. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q1 2011
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

18. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2011
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

19. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2011
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

20. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2011
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

21. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q1 2012
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

22. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q2 2012
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

23. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q3 2012
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

24. Sony PlayStation 3 Market Development
2007-2012
60%
50%
Market Share
40%
30%
Xmas
20%
-50% 0% 50% 100% 150% 200% 250% 300%
Revenue Growth
Q4 2012
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

25. Sony PlayStation 3 Market Development
2007-2012
At the end of 2012 Sony had an installed base
of 49 million PS3s, having shipped 76 million
cumulatively since the launch in 2006
It held a 40% share of the home Internet
gaming console market and had generated
$20 billion in revenues for hardware alone
The PS4 was launched on the 20th February
2013
revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013

26. Sony PlayStation 3 Market Development
2007-2012
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revenue growth ($US) on x, market share of home Internet consoles on y axes;
bubble size is comparative installed base
Source and copyright ITCandor, 2013