Your #GrowMySME
Webinar Programme
Funded by ERDF, we’re here to help SMEs across the Humber
To access our full programme of support including grants please
fill out an enquiry form at growmysme.co.uk
Cloud Computing
Always a sunny day
Fraser Henderson, Digital Technology Advisor
Date: 13th November 2020
Time: 10am – 11.30pm
• Total session length 1.5hrs
• Time for questions & discussion at the end
• Use the chat but don’t expect an immediate response
- I will review chat during session breaks
• Keep your microphone muted please to avoid unwanted noise during
presentation slides
• If there is a problem, I will try to reconvene within 10 minutes – else fail!
Housekeeping
Your host
Fraser Henderson (@frazzy123)
• Over 12 years working remotely as an independent tech
consultant and as employee for tech firms
• Based in North Lincolnshire but serving clients globally
• Expertise in developing digital products & services, particularly
for public bodies
• Trainer and social media manager on the side!
• Doesn’t like butter on sandwiches or gravy
What is “cloud computing”? Computing services over the
internet “on-demand” as PAYG
“Outsourcing of everything!”
What is “cloud computing”?
What is “cloud computing”?
Flexible
Low maintenance
“Worry-free”
Transfer of risks
Quick to start
How did it come about?
Centralisation versus
decentralisation
Enabling technologies
+ Managed centres
+ Emulation
+ Fast internet
Top uses for cloud computing
Backup as a service (BaaS)
Disaster Recovery as a service (DraaS)
Email
Virtual Desktop (DaaS)
Big Analytics
Software as a service (SaaS)
Use case (owned)
$$$
Energy
Utilisation
Half-life of hardware
Use case (rent) $
Examples of cloud storage
ADS
$$
Different types of services
Different types of services
Space saving
Benefits Reduced management &
operating costs
No updates
Reliability
Elasticity
Security
Economies of scale
(environmental)
Data backup
Sharing data
Rapid set-up
Limitations
Information theft or
interception
(remote storage and
transmission)
Network connectivity
dependent (constant!)
Latency
Vendor “lock-in”
Hard to control, reliant
on support
Hard to integrate
Ability to
innovate
Fail
sometimes
Interlude
Data processing (think speed!)
Data Centre
Collect/store
Aggregate
Analytics
Control flow
Edge computing
Immediacy
Local storage & processing
Make local decisions
Edge computing example
On-device
recognition
Cloud based
speech
and response
DAC and
Integration & The API - waiter
Kitchen versus you
They charge $0.25 per 1000 API units
Bring Your Own Device (BYOD)
Use own devices to access company
networks. Device liberty!
Mobile device
management (MDM)
software
Reliability & resilience
“Reliability isn’t a new problem, but the cloud
gives us someone else to blame”
Scaling
Not always economical
12TB = c.£220 per month
Energy=cost
Thin/zero clients consume 6 to 50 watts of electricity while
normal desktop computers consume 150 to 350 watts
Interlude
Pricing cloud services
Egress outbound
data to world
Ingress – outside
world in
Example costs (BM, York) For an average page size of 50KB,
20,000 visitors per month, and 5
pages per visitor your website will
need about 5000MB, or 5GB, of
bandwidth per month. Note that
20,000 visitors per month equates to
approximately 667 visitors per day.
This is a number even most large
websites cannot achieve.
Super low cost experimentation
Godaddy.co.uk
CJC1HOS1
£12 for 12 months, including free
domain name
Define cloud solution requirements
Define the hardware (choose the computer service Win/Linux/Storage/Bandwidth
Define encryption
Management controls (monitoring)
Quota
Security policy
Data centre – where can data be stored?
Your requirements
SLA’s
Money back guarantee?
How will data be kept confidential?
Will I be affected by “scheduled” downtime?
What are support severity levels and guaranteed response times?
Is my data protected by backup and restore routines?
Where are you data centres?
How is my data protected against disaster events?
Will I still own my data?
What about price increases?
How green is my hosting?
•ISO/IEC TS 22237-1:2018 — Data centre facilities and infrastructures — Part 1: General
concepts
•ISO/IEC TS 22237-2:2018 — Data centre facilities and infrastructures — Part 2: Building
construction
•ISO/IEC TS 22237-3:2018 — Data centre facilities and infrastructures — Part 3: Power
distribution
•ISO/IEC TS 22237-4:2018 — Data centre facilities and infrastructures — Part 4:
Environmental control
•ISO/IEC TS 22237-5:2018 — Data centre facilities and infrastructures — Part 5:
Telecommunications cabling infrastructure
•ISO/IEC TS 22237-6:2018 — Data centre facilities and infrastructures — Part 6: Security
systems
•ISO/IEC TS 22237-7:2018 — Data centre facilities and infrastructures — Part 7:
Management and operational information
Interlude
Visual cloud
Consumers in streaming-
capable homes in the U.S. now
spend 25% of their TV
time watching streaming video
content
About 80% of U.S. consumers
now subscribe to at least one
paid streaming video service.
Visual cloud
Quality as a differentiator
Netflix sends out multiple quality bit streams for each
stage of video quality (SD, HD, UHD) for each title and in
this they are removing the highest bandwidth stream.
“.. additional compression will be
applied to their video streams and so
you may notice more distortion in the
image quality.”
Cloud licensing
What happens when licenses
are revoked?
What happens when multiple
devices are used (check-in and
check-out)
Video rendering
Don’t underestimate the
benefits of collaborative
working
-documents
-music
-video
https://animoto.com/
www.canva.com
Collaboration software
Trello.com
Salesforce
Collaboration software
Zendesk
Xero
Interlude
The future
A quantum machine has significant
implications in areas like artificial
intelligence. It actually makes today’s
most powerful supercomputers look like
toys. The Google device performs a
mathematical calculation in fewer
than three and a half minutes. In
comparison, a modern supercomputer
would require more than 10,000 years to
complete the calculation. That’s not all.
“Tomorrows
technology is here
today, it’s just not
evenly distributed”
The future
Online security firms
Data analytics firms (from storage)
Internet of Everything
Digital Nomads (location
independence)
Rental business models
Community clouds
Cloudonomics – not really centralisation!
Law #1: Utility services cost less even though they cost more
Law #2: On-demand trumps forecasting. Utilisation and deprovision!
Law #3: Aggregate demand is smoother than individual.
Law #4: Economies of scale (e.g. heating/bandwidth)
Law #5: Superiority in numbers is the most important factor in the
result of a combat (Clausewitz).
Law #6: Don’t put all your eggs in one basket.
The future : insights
Machine
learning and AI
will
help identify
data patterns
that have an
impact on the
business.
The future : embrace
Serverless – pricing depends
on resources used by an
application
The future
Lower cost
>Virtual machines
>Storage
Enhanced performance
>Reduced latency
>More reliable
>Faster
New offerings
>Powerful data analytics
>Price per function call
>DaaS
A cycle
>More edge technology
>Everything will be the network
Future proof
your business
model
Group discussion
Harnessing the benefits of cloud computing
Is internet connectivity a given?
What computing services are critical to you?
Future of cloud
Register your business at www.growmysme.co.uk/enquire-now/ to
become eligible for our full suite of business support:
Business support that make a difference
• Access to business grants and investment advisory
• 121 business growth advisory sessions
• 121 expert mentoring sessions
• Supply Chain Network, Digital Catalyst, Business Scale-
Up Support Programmes
Thanks for
attending

Cloud computing

  • 1.
    Your #GrowMySME Webinar Programme Fundedby ERDF, we’re here to help SMEs across the Humber To access our full programme of support including grants please fill out an enquiry form at growmysme.co.uk
  • 2.
    Cloud Computing Always asunny day Fraser Henderson, Digital Technology Advisor Date: 13th November 2020 Time: 10am – 11.30pm
  • 3.
    • Total sessionlength 1.5hrs • Time for questions & discussion at the end • Use the chat but don’t expect an immediate response - I will review chat during session breaks • Keep your microphone muted please to avoid unwanted noise during presentation slides • If there is a problem, I will try to reconvene within 10 minutes – else fail! Housekeeping
  • 4.
    Your host Fraser Henderson(@frazzy123) • Over 12 years working remotely as an independent tech consultant and as employee for tech firms • Based in North Lincolnshire but serving clients globally • Expertise in developing digital products & services, particularly for public bodies • Trainer and social media manager on the side! • Doesn’t like butter on sandwiches or gravy
  • 5.
    What is “cloudcomputing”? Computing services over the internet “on-demand” as PAYG “Outsourcing of everything!”
  • 6.
    What is “cloudcomputing”?
  • 7.
    What is “cloudcomputing”? Flexible Low maintenance “Worry-free” Transfer of risks Quick to start
  • 8.
    How did itcome about? Centralisation versus decentralisation
  • 9.
    Enabling technologies + Managedcentres + Emulation + Fast internet
  • 10.
    Top uses forcloud computing Backup as a service (BaaS) Disaster Recovery as a service (DraaS) Email Virtual Desktop (DaaS) Big Analytics Software as a service (SaaS)
  • 11.
  • 12.
  • 13.
    Examples of cloudstorage ADS $$
  • 14.
  • 15.
  • 16.
    Space saving Benefits Reducedmanagement & operating costs No updates Reliability Elasticity Security Economies of scale (environmental) Data backup Sharing data Rapid set-up
  • 17.
    Limitations Information theft or interception (remotestorage and transmission) Network connectivity dependent (constant!) Latency Vendor “lock-in” Hard to control, reliant on support Hard to integrate Ability to innovate Fail sometimes
  • 18.
  • 19.
    Data processing (thinkspeed!) Data Centre Collect/store Aggregate Analytics Control flow Edge computing Immediacy Local storage & processing Make local decisions
  • 20.
    Edge computing example On-device recognition Cloudbased speech and response DAC and
  • 21.
    Integration & TheAPI - waiter Kitchen versus you They charge $0.25 per 1000 API units
  • 22.
    Bring Your OwnDevice (BYOD) Use own devices to access company networks. Device liberty! Mobile device management (MDM) software
  • 23.
    Reliability & resilience “Reliabilityisn’t a new problem, but the cloud gives us someone else to blame”
  • 24.
  • 25.
    Not always economical 12TB= c.£220 per month
  • 26.
    Energy=cost Thin/zero clients consume6 to 50 watts of electricity while normal desktop computers consume 150 to 350 watts
  • 27.
  • 29.
    Pricing cloud services Egressoutbound data to world Ingress – outside world in
  • 30.
    Example costs (BM,York) For an average page size of 50KB, 20,000 visitors per month, and 5 pages per visitor your website will need about 5000MB, or 5GB, of bandwidth per month. Note that 20,000 visitors per month equates to approximately 667 visitors per day. This is a number even most large websites cannot achieve.
  • 31.
    Super low costexperimentation Godaddy.co.uk CJC1HOS1 £12 for 12 months, including free domain name
  • 32.
    Define cloud solutionrequirements Define the hardware (choose the computer service Win/Linux/Storage/Bandwidth Define encryption Management controls (monitoring) Quota Security policy Data centre – where can data be stored? Your requirements
  • 33.
    SLA’s Money back guarantee? Howwill data be kept confidential? Will I be affected by “scheduled” downtime? What are support severity levels and guaranteed response times? Is my data protected by backup and restore routines? Where are you data centres? How is my data protected against disaster events? Will I still own my data? What about price increases? How green is my hosting? •ISO/IEC TS 22237-1:2018 — Data centre facilities and infrastructures — Part 1: General concepts •ISO/IEC TS 22237-2:2018 — Data centre facilities and infrastructures — Part 2: Building construction •ISO/IEC TS 22237-3:2018 — Data centre facilities and infrastructures — Part 3: Power distribution •ISO/IEC TS 22237-4:2018 — Data centre facilities and infrastructures — Part 4: Environmental control •ISO/IEC TS 22237-5:2018 — Data centre facilities and infrastructures — Part 5: Telecommunications cabling infrastructure •ISO/IEC TS 22237-6:2018 — Data centre facilities and infrastructures — Part 6: Security systems •ISO/IEC TS 22237-7:2018 — Data centre facilities and infrastructures — Part 7: Management and operational information
  • 34.
  • 35.
    Visual cloud Consumers instreaming- capable homes in the U.S. now spend 25% of their TV time watching streaming video content About 80% of U.S. consumers now subscribe to at least one paid streaming video service.
  • 36.
  • 37.
    Quality as adifferentiator Netflix sends out multiple quality bit streams for each stage of video quality (SD, HD, UHD) for each title and in this they are removing the highest bandwidth stream. “.. additional compression will be applied to their video streams and so you may notice more distortion in the image quality.”
  • 38.
    Cloud licensing What happenswhen licenses are revoked? What happens when multiple devices are used (check-in and check-out)
  • 39.
    Video rendering Don’t underestimatethe benefits of collaborative working -documents -music -video https://animoto.com/ www.canva.com
  • 40.
  • 41.
  • 42.
  • 43.
    The future A quantummachine has significant implications in areas like artificial intelligence. It actually makes today’s most powerful supercomputers look like toys. The Google device performs a mathematical calculation in fewer than three and a half minutes. In comparison, a modern supercomputer would require more than 10,000 years to complete the calculation. That’s not all. “Tomorrows technology is here today, it’s just not evenly distributed”
  • 44.
    The future Online securityfirms Data analytics firms (from storage) Internet of Everything Digital Nomads (location independence) Rental business models Community clouds
  • 45.
    Cloudonomics – notreally centralisation! Law #1: Utility services cost less even though they cost more Law #2: On-demand trumps forecasting. Utilisation and deprovision! Law #3: Aggregate demand is smoother than individual. Law #4: Economies of scale (e.g. heating/bandwidth) Law #5: Superiority in numbers is the most important factor in the result of a combat (Clausewitz). Law #6: Don’t put all your eggs in one basket.
  • 46.
    The future :insights Machine learning and AI will help identify data patterns that have an impact on the business.
  • 47.
    The future :embrace Serverless – pricing depends on resources used by an application
  • 48.
    The future Lower cost >Virtualmachines >Storage Enhanced performance >Reduced latency >More reliable >Faster New offerings >Powerful data analytics >Price per function call >DaaS A cycle >More edge technology >Everything will be the network Future proof your business model
  • 49.
  • 50.
    Harnessing the benefitsof cloud computing Is internet connectivity a given? What computing services are critical to you? Future of cloud
  • 51.
    Register your businessat www.growmysme.co.uk/enquire-now/ to become eligible for our full suite of business support: Business support that make a difference • Access to business grants and investment advisory • 121 business growth advisory sessions • 121 expert mentoring sessions • Supply Chain Network, Digital Catalyst, Business Scale- Up Support Programmes
  • 52.

Editor's Notes

  • #6 Public Private and Hybrid Cloud
  • #7 Public – owned by cloud provider Own car – comfort own car, pay up front – exclusivity Tax – comfort of own car but pay a bit more as I need it (own infrastructure) AWS Microsoft Azure
  • #8 Here are just a few questions and challenges facing organisations today:
  • #9 Here are just a few questions and challenges facing organisations today:
  • #10 Here are just a few questions and challenges facing organisations today:
  • #11 Here are just a few questions and challenges facing organisations today:
  • #12 Here are just a few questions and challenges facing organisations today:
  • #13 Here are just a few questions and challenges facing organisations today:
  • #14 Here are just a few questions and challenges facing organisations today:
  • #20 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #21 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #23 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #24 Here are just a few questions and challenges facing organisations today:
  • #25 Load balancing
  • #26 Here are just a few questions and challenges facing organisations today:
  • #27 Here are just a few questions and challenges facing organisations today:
  • #29 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #30 Here are just a few questions and challenges facing organisations today:
  • #31 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #32 Water running Keybreak softwa Say something about RAID
  • #33 Movement, musco-skeletal helath
  • #34 Movement, musco-skeletal helath
  • #36 Here are just a few questions and challenges facing organisations today:
  • #37 Here are just a few questions and challenges facing organisations today:
  • #38 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #39 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #40 Water running Keybreak softwa Say something about RAID
  • #41 Water running Keybreak softwa Say something about RAID
  • #42 Water running Keybreak softwa Say something about RAID
  • #44 Water running Keybreak softwa Say something about RAID
  • #45 LED directional lamp Philips hue – automation Adjust lighting throughout the day, dim when want people to go home or during lunch Also save money
  • #46 Water running Keybreak softwa Say something about RAID
  • #47 Water running Keybreak softwa Say something about RAID
  • #48 Water running Keybreak softwa Say something about RAID
  • #49 Water running Keybreak softwa Say something about RAID