A survey of 600 women found that they feel pressure to be environmentally conscious in addition to pressures like being thin, having successful children, and being in a good relationship. While many women feel pressure to be green, 59% said they only incorporate environmentally friendly practices when practical given their lifestyles. The survey also found that women admit to occasional "enviro-violations" like using plastic instead of reusable bags or utensils. Most women feel being green should be accessible and companies need to make affordable environmentally friendly options.

1. Green
is the new
THIN
A recent survey of 600 women revealed that in a
day and age of green-this and eco-that, there is
even more pressure to be environmentally
conscious than ever before.
Can You Take the Pressure?
Women polled in the nationwide survey
conducted by Green Works® admitted that
they feel pressure to:
37 27 29 30 13
%
%
Be environmentally
conscious
Be thin
%
%
Have children
Have a great
who are
relationship with my
successful in school
significant other
Drive a nicer car
%
Practicality Prevails
59
In fact,
Even with the pressure to be green, it is
practicality that often governs where women
can incorporate environmentally conscious
actions into their lives.
%
say just that
I introduce environmentally
friendly practices only when
it is practical given my lifestyle
You Don’t Have
to be stressed out
Using paper or plastic
bags instead of
reusable ones
to be Green
Most common admissions include
Purchasing
non-organic when
organic was available
Women even admit
to making some
“enviro-violations”
Using paper or plastic
utensils instead of
reusable ones
Throwing recyclables
into a regular
trash container
93
%
of women feel that being
environmentally friendly should
be accessible to everyone
82
%
completely agree that companies need
to make environmentally friendly
products that are affordable to
the average consumer
When did green become so extreme? We applaud
simple acts of green-ness, like using hard
working plant-based cleaners powered by The
Clorox Company.
Learn more at www.greenworkscleaners.com.