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DIBS Post Show
- 1. Post Show Report 2015 WW W . B O A T S H O W D U B A I . C O M D u b a i I n t e r n a t i o n a l M a r i n e C l u b M i n a S e y a h i d u b a i i n t e r n a t i o n a l b o a t s h o w 3 - 7 m a r c h 2 0 1 5
- 2. Contents. 2014 at aglance 01 The Region 02 New in 2015 08 Exhibitor Profile 04 Sectors on display 10 Conference, Awards & Supercar Promenade 12 Majlis, Superyacht Life Area 14 Music, prizes & Entertainment 15 Media & Marketing 16 Sponsors & Partners 18 Visitor Profile 06 Companies/brands Global&Regional launches BoatsonDisplay ShowType Edition Visitors, +19%vs2014 23rd 28,273 800+ 45+ 430+ IN 2015 Venue Dubai International Marine Club Mina Seyahi Trade & Consumer
- 3. The Region. The UAEranks 9thin the world for superyacht manufacturing $61bn value of the UAE maritime Industry The UAE’s maritime industry makes up new operational marinas by 2016 PADI has issued more than The propensity to buy a superyacht among UHNWIs in the Middle East and Africa has increased to The UHNWI has a predicted increase of in the UAE in the next 10 years* 51%40% 60%of the total value of the sector across the GCC**** 154Kdiver certifications in the last 10 years within GCC countries PADI professionals across the Middle East 2,550 7,000 Increase of new berth places by 2016 85 DubaiInternationalBoatShow2015 www.boatshowdubai.com *Source:KnightFrank,Thewealthreport**Source:SYBAssEconomicReport***Source:Bain&CoReport.Source:DMCAChairmanSultanAhmedbinSulayem****TheNational’sBusiness,Dec2014*****
- 4. 50%ofthevisitorsatDIBS2015were lookingtobuyproductsimmediately &33%tobuywithinnext6months Over AED180M worthofsalesweregenerated atDIBS2015 1,423visitorsatDIBShadspending budgetofoverAED2,000,000 LEISURE CRAFT ANDYACHTS • MARINE PRODUCTS • NAVAL ARCHITECTS AND DESIGNERS • BOATING MECHANICS, ELECTRICS, SAFETY EQUIPMENT AND INTERIORS EQUIPMENT • SUPPORT SERVICES (BROKERAGE), LEISURE, HOLIDAYS, CHARTERS AND TOURISM •MARINE LUXURY AND LIFESTYLE PRODUCTS/SERVICES • BOAT CONSTRUCTION, REPAIR AND EQUIPMENT • NAVIGATION AND COMMUNICATION • WATER AND ADVENTURE SPORTS – FISHING, SAILING AND WATERSPORTS • DIVING International exhibitor countries included: SULTAN AL SHAALI, CEO, AL SHAALI GROUP “THE QUALITY OF VISITORS THIS YEAR HAS BEEN SUPERB, AND BUSINESS IS TRULY BOOMING. THE OVERALL VIBE AT THIS YEAR’S SHOW IS EXTREMELY POSITIVE, EVEN AMONGST COMPETITORS.” US France Turkey Germany Luxembourg UK China Italy Exhibitor Profile. DID YOU KNOW? DubaiInternationalBoatShow2015 www.boatshowdubai.com
- 5. VVIPS–Ultra/HighNetWorthIndividuals–TradeBuyers Distributors–Captains&Crews –NavalCoastGuards–YachtandBoatOwners Visitor Profile. LeisureMarineand LifestyleEnthusiasts–Media “It’smy first time at the show, and I’ve just become an owner for the first time. When you live in this market, you have to be involved in the sea and all things boating. I’ve come a long way to see what this show is all about, and whether you’re looking for boatengines,toaccessories,tobilliondollar superyachts,thisshowhaseverything.” PhilipBryson, SeniorVicePresidentforOperations,MarriottInternational 76%OF SHOW VISITORS ARRIVE WITH PRODUCT SOURCING AGENDAS* 90%OF TRADE VISITORS SUCCESSFULLY ESTABLISHED A NEW BUSINESS SUPPLIER. IBRAHIM HAMDAN, ENTREPENEUR “I COME FROM ABROAD EVERY YEAR FOR THE SHOW AND IT CONTINUES TO IMPRESS ME. I OWN A BOAT ALREADY, SO IT’S IMPORTANT THAT I STAY ON TOP OF THE LATEST INFORMATION AND TRENDS IN THE MARINE LEISURE WORLD.” 82% MENA REGION11% EUROPE/CIS 1% AFRICA 2% AMERICAS 4% ASIA *DCMMI,AEO Visitors 28,273 DubaiInternationalBoatShow2015 www.boatshowdubai.com Over 7,000VIPsvisited theshow FROM OUR VISITORS VISITOR BREAKDOWN BY REGION
- 6. MARINE TALKS DIBS SAILING MATCH RACING DIBS FISHING DIBS WATERSPORTS ThisisthefirstyearDOSCisattheshowandourexperiencehas beengreat.WeareexhibitingaspartofthenewDIBSSailingsector andit’sgreatforustobehere.Wewilldefinitelybebackagain.” JamesShuttleworth,ChiefInstructor,DubaiOffshoreSailingClub(DOSC) 1in4ofourvisitorsregularlyparticipateinleisurefishingwith over5,000licensedfishingboatsacrosstheUAE. Aplacetolearntips,trendsandtricksfromexpertsinfishing, diving,sailingandwatersports. “Ihavealreadyownedaskiboatforthelasttwoyears,andI’m alwaysonthelookoutfornewopportunitiestoupgradeorbuy somethingnew–I’mveryinterestedinwatersports.” Wilson,Pilot,FlyDubai Arealopportunityforvisitorstotakethehelm,trimthesails,workonthegrindersor simplysitbackandenjoytheridewhilesoakinguptheatmosphereofDubaiMarina. New in 2015. playvideo play video play videoplay video *DIBSVisitorSurvey2015 www.boatshowdubai.comDubaiInternationalBoatShow2015 50%ofvisitorsregularly participatein Sailing*
- 7. Sectors on Display. Equipment Supplies andServices (ESS) Outdoor Display Dive Middle East Exhibition (DMEX) Marina Display “DMEX PROVED TO BE THE OFFICIAL REGIONAL PLATFORM FOR THE DIVING INDUSTRY AND WATER SPORTS ENTHUSIASTS. 2015 ATTRACTED GLOBAL DIVING ASSOCIATIONS TO EXHIBIT AT DMEX WHICH IS EVIDENCE OF THE INTERNATIONAL SCOPE OF THIS SHOW.” IBRAHIM AL ZU’BI, EDA EXECUTIVE DIRECTOR “WE CHOSE THE SHOW BECAUSE WE KNEW THE TYPE OF VISITORS AS WELL AS WHAT KIND OF PRODUCTS THEY WERE AFTER – WE SOLD A GREAT DEAL OF OUR PRODUCTS ACROSS A MIXED GCC CROWD.” Marine Luxury and Lifestyle Area play video play video play video play video play video BEN BROWN, HEAD OF SALES, AEROFIT DubaiInternationalBoatShow2015 www.boatshowdubai.com
- 8. *DIBSConferenceSurvey2015 The opportunity tobehold power, performance, prestige and glamour from the world’s most exclusive automobiles alongside the region’s VIPs. Supercar Promenade On the occasion of the Dubai International Boat Show, The World of Yachts and Boats recognized individuals, companies and government agencies for excellence in service to the leisure marine industry. 2015 Recognition Awards for Excellence Was the perfect platform for global experts and industry authorities, as well as boating enthusiasts, to address the latest trends, technologies, plans and regulations affecting the marine sector in Dubai and beyond. “A GREAT EVENT ATTRACTING THE BEST LOCAL AND INTERNATIONAL ATTENDEES. A GREAT PLACE TO MAKE LASTING CONTACTS” PHIL DUHS, FOUNDER, MEDSAILING.INFO 74%OF THE ATTENDEES CLASSIFIED THE CONFERENCE AS EXCELLENT OR GOOD* “THERE IS INCREDIBLE POTENTIAL IN THE MIDDLE EAST AND THIS IS ONE SHOW THAT DRIVES ASTONISHINGLY HIGH NET WORTH PROSPECTS FROM THE REGION.” WASSIM DERBI MARKETING MANAGER, GARGASH ENTERPRISES/MERCEDES-BENZ IN ASSOCIATION WITH OFFICIAL CAR SPONSOR DubaiInternationalBoatShow2015 www.boatshowdubai.com
- 9. The Superyacht BuildersAssociation (SYBAss) represents the world’s leading shipyards. DIBS brings together some of the finest superyacht builders in the Marina Display area. 2 majestic floating chalets in the marina: Arabic Majlis (sponsored by Samsung) and International Majlis (sponsored by Feadship). Majlis guests had the finest hospitality and atmosphere to conduct business. This exclusive space hosted guests, including Royalty, HNWI, ministers and ambassadors. Marhaba “WE HAVE EXPERIENCED DIBS AS AN EVENT THAT HAS EVOLVED FROM A REGIONAL SHOW TO A TRUE HUB TO THE MIDDLE EAST AND BEYOND. WE ARE ALREADY LOOKING FORWARD TO THE DIBS 2016 EDITION.” FAROUK NEFZI FEADSHIP MARKETING & BRAND DIRECTOR Superyacht Life Area Music, Prizes and Entertainment Crocs presented their Spring/Summer collection with a high impact fashion show and performance by singer Hamadan Al Abri. The best of boat worlds! OFFICIAL ARABIC MAJLIS SPONSOR OFFICIAL VIP MAJLIS SPONSOR “WE ARE PART OF THE BOAT SHOW FOR THE 3RD YEAR AS THE OFFICIAL FOOTWEAR PARTNER. ONCE AGAIN WE HAD A FANTASTIC YEAR.” KADILL ALI, CROCS, MARKETING MANAGER From live bands, Dj’s and Capoeira performers to exciting daily prizes all in the main F&B area. Prizes included 7 nights’ accommodation in Honduras@ Eco Resort on Roatan Island sponsored by Crew Onward, a GoCycle by Exalto, Atlantis passes and Lake bracelets. OFFICIAL FOOTWEAR
- 10. Press Coverage reached an audienceof more than 79 million and a buying value of more than $17million #DubaiBoatShow Reached a staggering 2,276,250 users The Dubai International Boat Show website saw a 30% increase in unique users. A multi-channel marketing and PR campaign worth over $5m Press advertising SOCIAL MEDIA RADIO 202 ads Seen by 2.168,291 13 stations used 1,126 spots Facebook fans totalled 61,055with a reach of more than 2.622,260 4 446Twitter followers with impression of 80,200 Instagram followers with engagements of 8,968 PR Seen and heard by 52,000,000 760% from 2014 1595% from 2014 23% from 2014 Media & Marketing. 148% from 2014 DubaiInternationalBoatShow2015 www.boatshowdubai.com
- 11. A huge thankyou to our media partners for their support at DIBS 2015 A warm thank you to our partners & sponsors for contributing to the success of DIBS 2015 SUPPORTING MARITIME AUTHORITY VENUE PARTNER SUPPORTING PARTNER ORGANISED BY OFFICIAL CAR LSS SECTOR SPONSOR OFFICIAL VIP MAJLIS SPONSOR OFFICIAL ARABIC MAJLIS SPONSOR OFFICIAL FOOTWEAR SUPPORTING PARTNER OFFICIAL AIRLINE PARTNER OFFICIAL CATERER OFFICIAL ENGLISH RADIO PARTNER OFFICIAL MAGAZINE OFFICIAL ARABIC RADIO PARTNER OFFICIAL HOTEL PARTNER OFFICIAL COURIER HANDLER PARTNERS INTELLEGENCE PARTNER INTERNATIONAL BROADCASTER PARTNER OFFICIAL PUBLISHER OFFICIAL TRAVEL PARTNER DISTRIBUTION PARTNERS OFFICIAL CONCIERGE SERVICE DubaiInternationalBoatShow2015 www.boatshowdubai.com
- 12. See you nextyear 1~5 March 2016 twitter.com/dubaiboatwww.facebook.com/DubaiBoatShow linkd.in/1ahjZyM instagram.com/dibshow youtube.com/user/DubaiBoatShow ORGANISED BY play video ContactSunitaKhatri Become A Sponsor S U N I T A . K H A T R I @ D W T C . C O M +971 4 308 6204 ContacttheDIBSteam D U B A I . B O A T S H O W @ D W T C . C O M + 971 4 308 6275/6069 Book Your Space Now DR. RAINER BEHNE, CHAIRMAN, BEHENEMAR “Dubai International Boat Show has been a great surprise because we didn’t expect to have that many capable visitors really interested in buying boats and not just looking. The Dubai International Boat Show 2015 is reflecting what Dubai is doing: full speed ahead, paddles to the metal, let’s not slow down is the motto and we are very pleased to be part of that.”