The document provides an overview and post-show report of the Dubai International Boat Show 2015. It summarizes key metrics of the show including 28,273 visitors, over 800 exhibitors from 45 countries, and over $180 million in sales generated. New sectors in 2015 included the Dive Middle East Exhibition and expanded sailing and watersports areas. The report also outlines the various sectors, global and regional exhibitors, visitor demographics, marketing efforts, and praise from exhibitors and attendees about the success and business opportunities at the 2015 Dubai International Boat Show.

1. Post Show
Report 2015
W W W . B O A T S H O W D U B A I . C O M
D u b a i I n t e r n a t i o n a l M a r i n e C l u b
M i n a S e y a h i
d u b a i
i n t e r n a t i o n a l
b o a t s h o w
3 - 7 m a r c h 2 0 1 5

2. Contents.
2014 at a glance
01
The Region
02
New in 2015
08
Exhibitor Profile
04
Sectors on
display
10
Conference,
Awards & Supercar
Promenade
12
Majlis, Superyacht
Life Area
14
Music, prizes &
Entertainment
15
Media &
Marketing
16
Sponsors
& Partners
18
Visitor Profile
06
Companies/brands
Global&Regional
launches
BoatsonDisplay
ShowType
Edition
Visitors, +19%vs2014
23rd
28,273
800+
45+
430+
IN 2015
Venue
Dubai International
Marine Club Mina
Seyahi
Trade &
Consumer

3. The Region.
The UAE ranks
9thin the world
for superyacht
manufacturing
$61bn
value of the UAE
maritime Industry
The UAE’s maritime
industry makes up
new operational
marinas by 2016
PADI has issued
more than
The propensity to buy a
superyacht among UHNWIs
in the Middle East and Africa
has increased to
The UHNWI has a
predicted increase
of
in the UAE in the
next 10 years*
51%40%
60%of the total value of
the sector across the
GCC****
154Kdiver certifications in the
last 10 years within GCC
countries
PADI professionals
across the Middle
East
2,550
7,000
Increase of
new berth places
by 2016 85
DubaiInternationalBoatShow2015 www.boatshowdubai.com
*Source:KnightFrank,Thewealthreport**Source:SYBAssEconomicReport***Source:Bain&CoReport.Source:DMCAChairmanSultanAhmedbinSulayem****TheNational’sBusiness,Dec2014*****

4. 50%ofthevisitorsatDIBS2015were
lookingtobuyproductsimmediately
&33%tobuywithinnext6months
Over
AED180M
worthofsalesweregenerated
atDIBS2015
1,423visitorsatDIBShadspending
budgetofoverAED2,000,000
LEISURE CRAFT AND YACHTS • MARINE PRODUCTS • NAVAL ARCHITECTS
AND DESIGNERS • BOATING MECHANICS, ELECTRICS, SAFETY EQUIPMENT
AND INTERIORS EQUIPMENT • SUPPORT SERVICES (BROKERAGE),
LEISURE, HOLIDAYS, CHARTERS AND TOURISM •MARINE LUXURY
AND LIFESTYLE PRODUCTS/SERVICES • BOAT CONSTRUCTION, REPAIR
AND EQUIPMENT • NAVIGATION AND COMMUNICATION • WATER AND
ADVENTURE SPORTS – FISHING, SAILING AND WATERSPORTS • DIVING
International exhibitor countries included:
SULTAN AL SHAALI,
CEO, AL SHAALI GROUP
“THE QUALITY OF VISITORS THIS
YEAR HAS BEEN SUPERB, AND
BUSINESS IS TRULY BOOMING.
THE OVERALL VIBE AT THIS YEAR’S
SHOW IS EXTREMELY POSITIVE,
EVEN AMONGST COMPETITORS.”
US France Turkey
Germany Luxembourg
UK China Italy
Exhibitor
Profile.
DID YOU KNOW?
DubaiInternationalBoatShow2015 www.boatshowdubai.com

5. VVIPS–Ultra/HighNetWorthIndividuals–TradeBuyers
Distributors–Captains&Crews –NavalCoastGuards–YachtandBoatOwners
Visitor
Profile.
LeisureMarineand LifestyleEnthusiasts–Media
“It’s my first time at the show, and I’ve just
become an owner for the first time. When
you live in this market, you have to be
involved in the sea and all things boating.
I’ve come a long way to see what this show
is all about, and whether you’re looking for
boatengines,toaccessories,tobilliondollar
superyachts,thisshowhaseverything.”
PhilipBryson,
SeniorVicePresidentforOperations,MarriottInternational
76%OF SHOW VISITORS ARRIVE
WITH PRODUCT SOURCING
AGENDAS*
90%OF TRADE VISITORS
SUCCESSFULLY
ESTABLISHED A NEW
BUSINESS SUPPLIER.
IBRAHIM HAMDAN, ENTREPENEUR
“I COME FROM ABROAD EVERY YEAR FOR THE SHOW AND IT CONTINUES TO
IMPRESS ME. I OWN A BOAT ALREADY, SO IT’S IMPORTANT THAT I STAY ON TOP
OF THE LATEST INFORMATION AND TRENDS IN THE MARINE LEISURE WORLD.”
82%
MENA REGION11%
EUROPE/CIS
1%
AFRICA
2%
AMERICAS
4%
ASIA
*DCMMI,AEO
Visitors
28,273
DubaiInternationalBoatShow2015 www.boatshowdubai.com
Over
7,000VIPsvisited
theshow
FROM OUR VISITORS
VISITOR BREAKDOWN BY REGION

6. MARINE
TALKS
DIBS
SAILING
MATCH RACING
DIBS
FISHING
DIBS
WATERSPORTS
ThisisthefirstyearDOSCisattheshowandourexperiencehas
beengreat.WeareexhibitingaspartofthenewDIBSSailingsector
andit’sgreatforustobehere.Wewilldefinitelybebackagain.”
JamesShuttleworth,ChiefInstructor,DubaiOffshoreSailingClub(DOSC)
1in4ofourvisitorsregularlyparticipateinleisurefishingwith
over5,000licensedfishingboatsacrosstheUAE.
Aplacetolearntips,trendsandtricksfromexpertsinfishing,
diving,sailingandwatersports.
“Ihavealreadyownedaskiboatforthelasttwoyears,andI’m
alwaysonthelookoutfornewopportunitiestoupgradeorbuy
somethingnew–I’mveryinterestedinwatersports.”
Wilson,Pilot,FlyDubai
Arealopportunityforvisitorstotakethehelm,trimthesails,workonthegrindersor
simplysitbackandenjoytheridewhilesoakinguptheatmosphereofDubaiMarina.
New in
2015.
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*DIBSVisitorSurvey2015
www.boatshowdubai.comDubaiInternationalBoatShow2015
50%ofvisitorsregularly
participatein Sailing*

7. Sectors on
Display.
Equipment Supplies
and Services (ESS)
Outdoor
Display
Dive Middle East
Exhibition (DMEX)
Marina
Display
“DMEX PROVED TO BE
THE OFFICIAL REGIONAL
PLATFORM FOR THE DIVING
INDUSTRY AND WATER
SPORTS ENTHUSIASTS. 2015
ATTRACTED GLOBAL DIVING
ASSOCIATIONS TO EXHIBIT AT
DMEX WHICH IS EVIDENCE OF
THE INTERNATIONAL SCOPE
OF THIS SHOW.”
IBRAHIM AL ZU’BI,
EDA EXECUTIVE DIRECTOR
“WE CHOSE THE SHOW
BECAUSE WE KNEW THE
TYPE OF VISITORS AS
WELL AS WHAT KIND OF
PRODUCTS THEY WERE
AFTER – WE SOLD A
GREAT DEAL OF OUR
PRODUCTS ACROSS A
MIXED GCC CROWD.”
Marine Luxury and
Lifestyle Area
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BEN BROWN,
HEAD OF SALES, AEROFIT
DubaiInternationalBoatShow2015 www.boatshowdubai.com

8. *DIBSConferenceSurvey2015
The opportunity to behold
power, performance, prestige
and glamour from the world’s
most exclusive automobiles
alongside the region’s VIPs.
Supercar
Promenade
On the occasion of the Dubai
International Boat Show,
The World of Yachts and
Boats recognized individuals,
companies and government
agencies for excellence in service
to the leisure marine industry.
2015
Recognition
Awards for
Excellence
Was the perfect platform for
global experts and industry
authorities, as well as boating
enthusiasts, to address the latest
trends, technologies, plans and
regulations affecting the marine
sector in Dubai and beyond.
“A GREAT EVENT ATTRACTING THE
BEST LOCAL AND INTERNATIONAL
ATTENDEES. A GREAT PLACE TO
MAKE LASTING CONTACTS”
PHIL DUHS,
FOUNDER, MEDSAILING.INFO
74%OF THE ATTENDEES CLASSIFIED THE
CONFERENCE AS EXCELLENT OR GOOD*
“THERE IS INCREDIBLE
POTENTIAL IN THE
MIDDLE EAST AND THIS IS
ONE SHOW THAT DRIVES
ASTONISHINGLY HIGH NET
WORTH PROSPECTS FROM
THE REGION.”
WASSIM DERBI
MARKETING MANAGER, GARGASH
ENTERPRISES/MERCEDES-BENZ
IN ASSOCIATION WITH
OFFICIAL CAR SPONSOR
DubaiInternationalBoatShow2015 www.boatshowdubai.com

9. The Superyacht Builders Association
(SYBAss) represents the world’s leading
shipyards. DIBS brings together some
of the finest superyacht builders in the
Marina Display area.
2 majestic floating chalets in the
marina: Arabic Majlis (sponsored by
Samsung) and International Majlis
(sponsored by Feadship). Majlis
guests had the finest hospitality and
atmosphere to conduct business.
This exclusive space hosted guests,
including Royalty, HNWI, ministers
and ambassadors.
Marhaba
“WE HAVE EXPERIENCED DIBS AS AN EVENT
THAT HAS EVOLVED FROM A REGIONAL
SHOW TO A TRUE HUB TO THE MIDDLE EAST
AND BEYOND. WE ARE ALREADY LOOKING
FORWARD TO THE DIBS 2016 EDITION.”
FAROUK NEFZI
FEADSHIP MARKETING & BRAND DIRECTOR
Superyacht
Life Area
Music,
Prizes and
Entertainment
Crocs presented their Spring/Summer
collection with a high impact fashion
show and performance by singer
Hamadan Al Abri.
The best of
boat worlds!
OFFICIAL ARABIC MAJLIS SPONSOR
OFFICIAL VIP MAJLIS
SPONSOR
“WE ARE PART OF THE BOAT SHOW
FOR THE 3RD YEAR AS THE OFFICIAL
FOOTWEAR PARTNER. ONCE AGAIN WE
HAD A FANTASTIC YEAR.”
KADILL ALI, CROCS,
MARKETING MANAGER
From live bands, Dj’s and Capoeira
performers to exciting daily prizes all in
the main F&B area. Prizes included 7
nights’ accommodation in Honduras@
Eco Resort on Roatan Island sponsored
by Crew Onward, a GoCycle by Exalto,
Atlantis passes and Lake bracelets.
OFFICIAL FOOTWEAR

10. Press Coverage
reached an
audience of more
than 79 million
and a buying
value of more than
$17million
#DubaiBoatShow
Reached a staggering
2,276,250 users
The Dubai International
Boat Show website
saw a 30% increase in
unique users.
A multi-channel marketing
and PR campaign worth
over $5m
Press advertising
SOCIAL
MEDIA
RADIO
202 ads
Seen by
2.168,291
13 stations used
1,126 spots
Facebook fans totalled
61,055with a reach of more than
2.622,260
4 446Twitter followers with impression of
80,200
Instagram followers with engagements of
8,968
PR
Seen and heard by
52,000,000
760%
from 2014
1595%
from 2014
23%
from 2014
Media &
Marketing.
148%
from 2014
DubaiInternationalBoatShow2015 www.boatshowdubai.com

11. A huge thank you to our media
partners for their support at
DIBS 2015
A warm thank you to our partners
& sponsors for contributing to the
success of DIBS 2015
SUPPORTING
MARITIME
AUTHORITY
VENUE PARTNER
SUPPORTING
PARTNER
ORGANISED BY OFFICIAL
CAR
LSS SECTOR
SPONSOR
OFFICIAL
VIP MAJLIS
SPONSOR
OFFICIAL ARABIC
MAJLIS SPONSOR
OFFICIAL
FOOTWEAR
SUPPORTING
PARTNER
OFFICIAL AIRLINE
PARTNER
OFFICIAL
CATERER
OFFICIAL ENGLISH
RADIO PARTNER
OFFICIAL
MAGAZINE
OFFICIAL ARABIC
RADIO PARTNER
OFFICIAL HOTEL
PARTNER
OFFICIAL COURIER
HANDLER
PARTNERS INTELLEGENCE
PARTNER
INTERNATIONAL
BROADCASTER
PARTNER
OFFICIAL
PUBLISHER
OFFICIAL TRAVEL
PARTNER
DISTRIBUTION PARTNERS OFFICIAL CONCIERGE
SERVICE
DubaiInternationalBoatShow2015 www.boatshowdubai.com

12. See you next year
1~5 March 2016
twitter.com/dubaiboatwww.facebook.com/DubaiBoatShow linkd.in/1ahjZyM instagram.com/dibshow youtube.com/user/DubaiBoatShow
ORGANISED BY
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ContactSunitaKhatri
Become A Sponsor
S U N I T A . K H A T R I @ D W T C . C O M
+971 4 308 6204
ContacttheDIBSteam
D U B A I . B O A T S H O W @ D W T C . C O M
+ 971 4 308 6275/6069
Book Your Space Now
DR. RAINER BEHNE,
CHAIRMAN, BEHENEMAR
“Dubai International Boat Show has been a great surprise
because we didn’t expect to have that many capable visitors
really interested in buying boats and not just looking. The Dubai
International Boat Show 2015 is reflecting what Dubai is doing:
full speed ahead, paddles to the metal, let’s not slow down is the
motto and we are very pleased to be part of that.”