This document provides information about Carnival Corporation. It includes: - A short history of Carnival Corporation, including being founded in 1972 and acquiring P&O Princess Cruises in 2003. - Company overview details, such as having 102 ships, 120,000 employees worldwide, 10 cruise line brands, and a 47% market share. - Carnival Corporation's vision and mission statements, which focus on providing affordable cruises and exceptional vacation experiences. - An analysis of Carnival's current mission statement against components like customers, markets, technology, and public image. - A proposed revised mission statement that highlights providing fabulous cruises to a wide range of individuals regardless of budget. -

2. NAME ID
Ahamed Sanzida 15-28649-1
Hamid,Redwan 15-30963-3
Habib,Mammiatul 15-30092-2
Hossen,MD. Rakib 15-28398-1
Rijwan Ahmed
Bhuiyan
15-29264-1
Nayeem,Sheikh
Sabbir
13-23986-2
OBAIDUL
ISLAM
Faculty of
Management
Department
Here WE GO………

3. Short history
Founded as Carnival Cruise Line in 1972.
Achieved its position as "The World’s Most Popular Cruise
Line", in 1987.
Acquisition of P&O Princess Cruises in 2003.
Forming of Carnival Corporation & plc in 2003.

4. Company overview
102
ships
1,20,000
employees
worldwide
10 cruise
line
brands
311 on FORBES
global 2000 list
of world’s
largest &
powerful
companies.
Headquarters
in Miami,
Florida and
London.
Market
share
47%

5. Our Vision
“Carnival Corporation’s vision is to
provide the world’s unique cruises
that respects consumer’s affordability
while being the most financially
profitable.”
Our mission
Our mission is to take the world on vacation and deliver
exceptional experiences that appeal to a large variety of
consumers, all at an outstanding value. We believe our multi-
brand strategy is essential to achieving our mission and
maintaining our leadership positions. Our ten unique brands
with worldwide sourcing of guests and diverse itinerary
options allow us to expand our offerings to our past guests,
while continuing to grow our business through the
acquisition of new guests in established and emerging
markets. Our success also depends on, among other things,
our ability to exceed the expectations of our guests by
providing them with a wide variety of exceptional vacation
experiences. We strive to capture a greater share of
consumers’ spending on vacations by providing
extraordinary cruise products and services, all at an
outstanding value.

6. No. Components Condition
1 Customers Yes
2 Product or service NO
3 Markets Yes
4 Technology NO
5 Concern for survival, growth &
Profitability
NO
6 Philosophy NO
7 Self-Concept NO
8 Concern for public Image Yes
9 Concern for employees NO
Mission Evaluation

7. Proposed Mission
“Our mission is to provide fabulous cruises (2) to a wide range of individuals,
regardless of their budgets and itinerary (1). This is part of our uniqueness and
our specificity (7). We always try to expand deeper in the cruise market (3). We
are truly committed to offering to our customers the ultimate fun experience(8)
because we believe that this is what every vacationer seeks to receive from us
(6). We are as well aware of the importance of updating to technological changes.
We therefore provide excellent interactive websites (4). By doing so, we
encourage profitability and financial growth inside our corporation (5).” Carnival
wants to remain the leader and innovator in the cruise industry (9).

8. No. Components Condition
1 Customers Yes
2 Product or service Yes
3 Markets Yes
4 Technology Yes
5 Concern for survival, growth &
Profitability
Yes
6 Philosophy Yes
7 Self-Concept Yes
8 Concern for public Image Yes
9 Concern for employees yes
Mission Evaluation

9. Competitive Profile Matrix (CPM)
Critical Success
Factors
Weight Rating Score Rating Score Rating Score
Break even cost 0.1 3 0.3 2 0.2 3 0.3
Market share 0.1 3 0.3 2 0.2 2 0.2
Customer loyalty 0.2 4 0.8 3 0.6 3 0.6
Size of fleet 0.2 4 0.8 3 0.6 3 0.6
Age of fleet 0.05 3 0.15 3 0.15 3 0.15
Coverage area 0.05 2 0.1 3 0.15 2 0.1
Reputation 0.1 3 0.3 3 0.3 3 0.3
Advertising 0.05 3 0.15 2 0.1 3 0.15
Market
development
0.1 2 0.2 4 0.4 3 0.3
Online booking
and purchasing
0.05 2 0.1 3 0.15 2 0.1
1 3.2 2.95 2.8
Carnival corporation Royal Caribbean Norwegian cruise line

10. EFE matrixOpportunity Weight Rating Score
Market development to Asia 0.15 2 0.3
New ships coming in to increase capacity 0.1 4 0.4
Forward integration to increase customer satisfaction 0.1 3 0.3
Attract youth 0.1 3 0.3
Significant cost advantages over most of their competitors. 0.15 3 0.45
Threats
Royal Caribbean poses a huge threat to the market leadership of
Carnival corporation
0.1` 3 0.3
Environmental issues 0.05 3 0.15
Economic fluctuations 0.1 2 0.2
Natural disasters 0.05 2 0.1
Carnival has been taking advantage of special tax loopholes to
avoid paying US corporation taxes.
0.1 2 0.2
1 2.7
Conclusion:
Carnival Corporations’ EFE score is just above average that show that they are making use of their
opportunities well and curbing threats as well but still there is a need for improvement.