Javier provides language services and wants to expand their business. They have a background in media production and working with international communities. They are multilingual and have experience in UK education. They cite data showing growing demand and popularity for languages like Spanish. To succeed, they need a good management strategy and excellent customer service that is relevant, supportive and flexible. They discuss competitors like Livemocha and Busuu. The typical online language learner is educated without children who studies at home. Javier's strategies include using their services as promotion and effective networking on social media. Market research shows high search volumes for language-related terms.