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GoAulas_pitch deck_English
The document introduces Go Aulas, a new social network connecting users seeking private teachers for classes. It summarizes the founders' backgrounds and experience, outlines Go Aulas' mission to unite teachers and students through an innovative online platform. The document also analyzes Brazil's education market and growing internet usage, and presents Go Aulas' business model, financial projections, and request for $200,000 investment to fund initial marketing, team hiring, and office setup.
GoAulas_pitch deck_English
- 1. The new socialnetwork of private teachers! October, 2013
- 2. Thank you foryour attention! We are very honored to be presenting our business to you!
- 3. Table of contents 1 Whowe are? 4 2 What is Go Aulas and what we do? 6 3 The Market 7 4 Business Model & Canvas 10 5 Financial projections 12 6 What we are looking for? 13 3
- 4. 1 Who we are? n n AntônioRamos Brazilian, 26 years old Co-founder and Director of Go Aulas Co-founder and Director of BR Mobile n 4,5 years in the Insurance Market n Graduated in Business Administration from Fundação Armando Alvares Penteado – FAAP n n Co-founder and Director of Go Aulas n Gabriel Dib Brazilian, 25 years old English proficiency program at ELS Language Centers, in New York, USA 1,5 year as Business Consultant in the Corporate Finance market n 3 years as Account-Executive in the Insurance Market n n Graduated in Business Administration from Fundação Armando Alvares Penteado – FAAP English proficiency program at Front Range Community College, in Colorado, USA n n Rony Breuel Brazilian, 26 years old Co-founder and Director of Go Aulas Co-founder and Director of BR Mobile n 1,5 years as a Trader in the Investment Market n n Graduated in Business Administration from Fundação Armando Alvares Penteado – FAAP English proficiency program at Columbia University, in New York, USA + one web developer, one web designer 4
- 5. 1 Who we are?(continued) Shareholder structure Antônio Ramos Gabriel Dib 33.3% 33.3% Rony Breuel 33.3% G2R Tecnologia Ltda. 100.0% 5
- 6. 2 n What is GoAulas and what we do? Business definition Social network of private teachers Connect users looking for specialized teachers able to provide them with presential private classes Several kind of private classes (educational, academic, languages, sports, music, technology, public roles and others) n Mission To be an innovative company in the social network market and to unify and transform the relationship between teachers and users in the learning and interaction space n Vision To be the largest private classes portal focused on private courses in the world, contributing for the improvement and development of the users and satisfaction of the registered teachers n Values Our values include innovation, humility, honesty, integrity, people development, ethic and sustainability 6
- 7. 3 The market Overview n 4 millionteachers (schools and universities) n 50 million of students (public / private schools) n 6.5 million of students (public / private universities) n Brazil is investing over 3,5% of its 2013 GDP in Education (R$ 81.1 billion) Source: IBGE / MEC 7
- 8. 3 The market (continued) Elementaryschool teachers divided by region 132.4k Average age of teachers divided by school level 40 157k North - 8% 281.2k 570.6k 39 Northeast - 30% Southeast - 39% 741.6k 38 South - 15% Midwest - 7% Elementary school Note: Data as of 2007 Source: MEC / INEP / DEEP Middle school High school Note: Data as of 2007 Source: MEC / INEP / DEEP Number of schools that teachers lecture Day period that teachers lecture 81% 144.1k 71.4k 112.4k Morning - 39,3% 739.9k Afternoon - 17,1% Night - 7,4% 353.731 Morning & afternoon - 18,8% 321.3k 16% 2,5% 1 school Note: Data as of 2007 Source: MEC / INEP / DEEP 2 schools 0,7% 3 schools 4 or more schools 140.1k Morning & night - 7,7% Afternoon & night - 3,8% All day - 6,0% Note: Date as of 2007 Source: MEC / INEP / DEEP 8
- 9. 3 The market Brazil isjust hitting its social stride! n 79% of brazilian internet users are now on social media World’s second-biggest user Behind the USA, Brazil is the 2nd country on Twitter (41.2 million of twitters) n n Largest market outside USA for Youtube n 80% of the brazilian population will have internet acces on 2016 Source: IBGE / MEC 9
- 10. The market (continued) 3 GlobalInternet users (million) 2,500 2011 – 2015 CAGR (%) Indonesia 16% India 16% Russia 8% Brazil 7% Latin America 6% W Europe 3% US 3% Japan 1,500 9% China 2,000 1% 832 1,000 1,106 971 1,258 1,399 1,779 1,658 1,532 1,894 2,008 500 0 2006 2007 US 2008 China Japan 2009 India 2010 Indonesia 2011 Latin America 2012 Brazil 2013 Russia 2014 2015 W Europe Internet penetration 2011 – 2015 (%) 100% 80% 4% 5% 7% 60% 40% 12% 78% 14% 8% 77% 60% 20% 47% 15% 41% 40% 36% 22% 7% 12% China Indonesia India 177 42 104 0% Japan US W Europe Brazil 2011 # of users added (m) 5 26 35 27 <50% penetrated in 2011 11% Russia Latin America 2011 – 2015 growth 21 38 Source: Frost & Sullivan, eMarketer 10
- 11. The market (continued) Internetusers in Brazil 73.9 67.5 62.3 60.0 39.0 32.5 40 26.9 24.8 2010 19.9 18.0 13.2 China Brazil France South Korea 53% 31% 34% 29% 0 50 39 33 32 30 Philippines 20% 60 Turkey 60 Facebook users 25 30% 25 40% 20% 0% France 5% UK 168 50 39% Germany 40% 150 100 60% 53% Mexico Vietnam Mexico China Brazil Russia Italy France US Japan Germany South Korea 0% 200 US 20% Facebook users (m) 34% 37% 42% 42% 44% 59% 77% 78% 80% 83% 83% Total number of Facebook users 40% Note: Data as of 2011 Source: Internet World Stats UK Note: Data as of 2011 Source: Comscore and Socialbakers Penetration (%) 60% US 2011 Internet penetration per country 80% Germany 2009 Indonesia 2008 Brazil 2007 Note: Considers people over 16 years old with internet access in any place Source: Ibope Nielsen 84% 27.5 0 2006 UK 30.0 10 0.0 Internetusers/population(%) 35.4 20 20.0 100% 38.6 30 Canada 40.0 45.3 50 81.8 Italy 80.0 1: 20.3% 06 – 201 Japan 0 CAGR 2 (Hours/month) Internet users (m) 100.0 Average time spent on the internet India 3 Penetration Note: Facebook users as of September 2012. Population as of December 2011 Source: Comscore and Socialbakers With the rapid growth of users and domains, Brazil offers significant upside opportunities when compared to other developed and emerging countries. Brazil’s size in terms of internet users reflects not only the size of the population, but also the high usage of internet by Brazilians. Time spent on the internet each month is high and in line with more mature geographies. Brazilians are very active on social networks, ranking as the third most represented country worldwide on Facebook 11
- 12. 3 The market (continued) Whathas changed?…2002 vs 2012 (US$ millions) 2002 Top 25 global Internet companies Company eBay IAC/InterActiveCorp. Yahoo! Amazon.com Inc Yahoo Japan Expedia VeriSign Monster Worldwide EarthLink Rakuten United Online RealNetworks iMerchants 1-800-Flowers.com United Internet priceline.com Openwave Systems NetEase Daum Communications Digital River SINA Corporation SUNeVision Holdings InfoSpace Index Corporation ValueClick Netflix LookSmart Stamps.com Sohu.com Inc j2 Global, Inc Total Average Median Market cap 20,938 10,279 9,661 7,206 5,845 3,876 1,903 1,257 839 762 654 601 428 410 391 360 359 353 350 325 299 276 261 251 244 244 243 228 221 208 69,270 2,309 375 Revenue 1,214 3,029 953 3,933 426 1,499 1,222 667 1,357 83 229 183 1 542 333 1,004 291 27 191 78 39 31 115 102 63 153 93 16 29 48 17,951 598 187 Note: Market caps reflect 1/1/2002 and current. Revenues and EBITDA are calendar year 2001 and 2011, respectively 2012 Top 25 global Internet companies Company Google Amazon.com Facebook eBay Tencent Holdings Baidu Alibaba Group priceline.com Yahoo! Yahoo Japan Rakuten LinkedIn Equinix NHN Corporation NetEase VeriSign Groupon Mail.ru Group Rackspace Yandex Expedia Akamai Technologies IAC/InterActiveCorp. Gree Netflix SINA Corporation United Internet Mercadolibre Dena Start Today Total Average Median Market cap 198,710 96,963 77,171 52,802 51,861 41,388 35,000 33,602 19,181 16,724 13,645 11,561 9,414 8,968 8,093 7,691 7,479 7,197 7,101 6,979 6,445 5,505 4,366 3,887 3,818 3,629 3,371 3,258 3,149 1,627 750,585 25,020 7,892 Revenue 37,905 48,077 3,711 11,652 4,520 2,300 na 4,356 4,984 na 4,938 522 1,607 1,828 1,156 772 1,610 506 1,025 624 3,449 1,159 2,059 1,422 3,205 483 2,720 299 1,760 385 149,034 5,323 1,794 Bold indicates new additions to top 25 market cap list since 2002 12
- 13. 4 Business Model &Canvas Teachers n “Freemium” subscription concept Users / Individuals n 100% Free (ad-supported) subscription Advertisers n Advertising (CPM-based) 13
- 14. 4 Business Model &Canvas (continued) Canvas Business Model 14
- 15. Financial projections 5 Net revenues 41% 58% 28% 35% 31% Cashgross profit 26% 19% 7.909 14% 9.040 11% 9.994 7.646 6.655 5.574 6.668 4.382 5.293 0 2013 1.049 1.476 2014 2015 2.332 2.985 4.030 836 2016 2017 2018 2019 Net revenues (R$ 000) 2020 2021 2022 2023 2013 1.188 2014 2015 1.889 2016 -118 Y-o-Y growth (%) 721 762 884 922 962 1.004 1.048 11% 29% 115 2014 2015 2016 2017 2018 2019 SG&A (R$ 000) 2020 2021 2018 2019 2020 2021 2022 2023 2022 47% 52% 60% 65% 69% 71% 73% 74% 1.094 35 2013 2017 EBITDA 0% 842 2.404 3.294 Cash gross profit (R$ 000) Cash SG&A expenses 802 8.485 2023 2013 -153 427 2014 2015 1.087 1.562 2016 2017 2.410 2018 EBITDA (R$ 000) 3.460 2019 4.611 2020 5.651 2021 6.598 2022 7.391 2023 Margin (%) 15
- 16. 6 What we arelooking for? Investment n US$ 200,000 § § § § n Marketing (Google Adwords, Facebook and Youtube) Team (Developers e Staff) Structure (Office and computers) Administrative (Legal, Accounting e general expenses) For more information, please contact: Gabriel Dib – Co-founder Guto Ramos – Co-founder Rony Breuel – Co-founder Tel. +55 11 3052 4021 Cel. +55 11 99656 8939 e-mail: gabriel@goaulas.com Tel. +55 11 3052 4021 Cel. +55 11 99997 2283 e-mail: guto@goaulas.com Tel. +55 11 3052 4021 Cel. +55 11 98806 5238 e-mail: rony@goaulas.com www.goaulas.com 16