Play2be Pitch Deck
- 1. Musical Learning Social& Fun www.play2.be
- 2. 1 PROBLEM MUSICAL LEARNING Expensive, time consuming, inconvenient and boring SELF-LEARNING No socialization, no feedback from other people and without methodological orientation
- 3. 2 SOLUTION MUSICAL LEARNING SOCIAL GAME
- 4. 2 SOLUTION MUSICAL LEARNING • Online Platform: convenience to learn anywhere, anytime • Focus on teaching music hits: quick and noticeable results motivate continuity • Learning Roadmap: progressive system guides the way to achieve the goal • Record and show performance for other users and receive feedback • Free for casual users and affordable for advanced users
- 5. 2 SOLUTION SOCIAL GAME • Facebook Platform: support for games, social engagement and faster profitability • Score and rewards for desired behaviors • Collaborative: group challenges, social networking, communities • Competitive: contests, profile status, leaderboard • Mini-games in each exercise • Play Money: sale of virtual goods such as classes and accessories for the customizable avatar • Storyline according to user's personal motivation
- 6. 3 WE'RE LIVEMOCHA FOR MUSIC Don't you know Livemocha? Social Network for Language Learning with Gamification Users submit exercises for other users and receive feedback Business Model: monthly subscriptions and revision packs 11 Million users worldwide Present in 196 countries Revenue: US$ 132 Million (2011)
- 7. 4 MARKET Internet users that play a musical instrument 67 Million in USA $ 12 / year per user (Livemocha) = US$ 5 Billion 420 Million Worldwide Source: Internet World Stats, NAMM and Livemocha
- 8. 5 COMPETITION Traditional: Music Schools, Private Teachers Socialization, methodological orientation and feedback from people. Can be fun. Inconvenient, expensive and time consuming. Can be boring. Self-learning with assistance: DVDs, Software, Books, Specialized Websites Convenient, inexpensive and methodological orientation. Boring, no socialization, no feedback from people and time consuming. Self-learning without assistance: Youtube, Websites/Magazines Tabs Convenient, inexpensive and focus on music hits. Boring, no socialization, no feedback from people and without methodological orientation.
- 9. 6 HOW WE MAKE MONEY Basic lessons of each level: FREE Intermediate and advanced lessons for each level (Premium): - Monthly US$ 19.90 - Monthly US$ 29.90 with X virtual coins/month Virtual coins packs (quantities and values to be evaluated in beta testing) Other possibilities: - Sale of advertising space to businesses related to music and musical instruments - Trade agreements for direct sale of equipment, musical instruments and accessories - Sale of lessons and reviews conducted by certified teachers (like Livemocha) - Packages tailored to the needs of educational institutions
- 10. 7 DISTRIBUTION CHANNELS www.play2.be Facebook App Online: play2.be/blog, social media, adwords, sponsored links, SEO Offline: Music, Technology, Game and Education events. Engagement with institutions interested in musical learning (schools, musical associations, social action groups that act through music)
- 11. 8 CURRENT SITUATION Alpha version to be completed in February/2012 Goal: open beta May/2012, commercial version Sept/2012
- 12. 9 TEAM Rafael Perboni Piero Contezini Co-founder. CEO. Co-founder. CTO. Psychologist. First business at 21, Owner of Informant and sold his second company by twice ContaAzul (500 Startups). the investment. Anderson Gomes Diego Faria Rafael Fedelix Interaction Co-founder. P r o d u c t Designer Head of the Developer development team. Nuke Arts - Brand Designer Team